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1
00:00:06,789 --> 00:00:09,618
[interviewer] In this age of
social media, what would you
say to young people about...?

2
00:00:09,661 --> 00:00:10,575
Turn it off.

3
00:00:12,577 --> 00:00:15,537
That's what I would say.
It's hard for young people
now 'cause they're hooked,

4
00:00:15,580 --> 00:00:17,278
they're addicted.

5
00:00:17,321 --> 00:00:20,281
If you don't think
you're addicted and
I'm talking about anyone

6
00:00:20,324 --> 00:00:23,066
from the highest
to the lowest, if you
don't think you're addicted

7
00:00:23,110 --> 00:00:25,025
then see if you can
turn it off for a week.

8
00:00:26,026 --> 00:00:27,853
[keyboard strokes]

9
00:00:30,987 --> 00:00:35,165
Basically everyone is a Yelp
review and I'm not okay with it.

10
00:00:46,220 --> 00:00:49,919
What? What, where am I?

11
00:00:51,616 --> 00:00:53,270
Wait, wait! Hold on.

12
00:00:54,793 --> 00:00:56,665
Wait, hold on.

13
00:00:59,233 --> 00:01:03,759
Wait! Am I on my
bed or a couch?

14
00:01:11,984 --> 00:01:12,942
But

15
00:01:14,204 --> 00:01:15,075
like

16
00:01:17,381 --> 00:01:22,038
can't see everyone contact him.

17
00:01:23,431 --> 00:01:25,215
I don't know what my life is.

18
00:01:26,825 --> 00:01:28,740
I have no idea why
pants are on me.

19
00:01:29,915 --> 00:01:33,267
I sleep naked no matter what.

20
00:01:33,310 --> 00:01:36,792
I have no idea what boy put
pants on me, but they're Gucci.

21
00:01:36,835 --> 00:01:38,098
I don't care.

22
00:01:39,882 --> 00:01:43,277
That's my roommate's room, isn't
even my room. Oh my god!

23
00:01:49,152 --> 00:01:51,154
♪♪♪

24
00:02:36,939 --> 00:02:39,811
Hello Pretoria! We are here!

25
00:02:41,030 --> 00:02:44,251
Yay! It looks so awesome.

26
00:02:45,165 --> 00:02:48,994
Hi, how are you?
How are you?

27
00:02:49,038 --> 00:02:50,779
[crowd screaming]

28
00:02:53,695 --> 00:03:00,571
[Bonang] I think a public
figure is a person whose job
requires the public's interest.

29
00:03:00,615 --> 00:03:03,922
A public figure
is somebody who is
celebrated in the public,

30
00:03:03,966 --> 00:03:07,622
who becomes to a certain
degree, a public asset.

31
00:03:07,665 --> 00:03:13,410
I think the first time
I realized I could
be someone influential

32
00:03:15,282 --> 00:03:19,286
was around the age of
nineteen, twenty years old.

33
00:03:19,329 --> 00:03:24,291
I started a music show
called 'Live' on a CBC One.

34
00:03:24,334 --> 00:03:27,555
It was the biggest music
show in the country, still is.

35
00:03:27,598 --> 00:03:35,258
And I think you know when
my fame and my brand kind
of grew around that time

36
00:03:35,302 --> 00:03:37,652
that's when I realized
maybe I could be somebody

37
00:03:37,695 --> 00:03:39,306
that you know,
people actually listen to.

38
00:03:42,309 --> 00:03:47,357
My name is Emmett Sparling
and I'm a travel adventure
photographer and videographer.

39
00:03:47,401 --> 00:03:50,752
It was in 2013 I--

40
00:03:50,795 --> 00:03:54,930
when I picked up my first camera
and realized that I wanted
to be a photographer.

41
00:03:54,973 --> 00:04:03,634
So, I think I was 13 or 14 and
I just became obsessed with it
and I'm still obsessed with it.

42
00:04:03,678 --> 00:04:05,332
And I just do it
every single day.

43
00:04:19,650 --> 00:04:22,262
My name is Thomas
Sebastian Tribbie Matheson.

44
00:04:23,306 --> 00:04:28,268
I'm a proud Midwest
faggot and I am a memer.

45
00:04:34,796 --> 00:04:39,235
Everyone on the streets
unfortunately knows me
as you've got no mail.

46
00:04:41,498 --> 00:04:45,937
I just really want
to make people laugh
but I cause a lot of drama.

47
00:04:47,939 --> 00:04:50,725
I've had boyfriend's
break up with me because
I'm too famous.

48
00:04:50,768 --> 00:04:54,598
Oh my god, I've gotten
blocked by almost every
celebrity known to man

49
00:04:54,642 --> 00:04:56,557
all because they don't
like to hear the truth.

50
00:04:57,514 --> 00:05:00,517
Who the fuck knew what
a meme was five years ago?

51
00:05:00,561 --> 00:05:03,128
Like and now like
I'm like trying to figure out

52
00:05:03,172 --> 00:05:05,957
like, "Oh shit!" like,
"Where do I start?"

53
00:05:06,001 --> 00:05:09,439
People suck!
They need to be called
out is really simple.

54
00:05:09,483 --> 00:05:11,789
So, I have three interns.

55
00:05:11,833 --> 00:05:17,882
One does my day-to-day,
one does my research

56
00:05:17,926 --> 00:05:20,058
because I work with
like a lot of companies

57
00:05:20,102 --> 00:05:23,540
that I have no fucking idea
what they-- what they are.

58
00:05:23,584 --> 00:05:29,111
Like, my perfect example
is zing zang's the biggest
Bloody Mary mix in the world

59
00:05:29,154 --> 00:05:35,378
and I was like-- I thought
I was like going to a meeting
for like fucking like Type O.

60
00:05:35,422 --> 00:05:40,383
I don't even-- like I had
no idea. And then one just
takes care of me at night

61
00:05:40,427 --> 00:05:42,820
because I'm a bit of a mess.

62
00:05:46,041 --> 00:05:48,348
Wow, I love heavy bullet bills.

63
00:05:49,436 --> 00:05:50,828
Where's my phone?

64
00:05:50,872 --> 00:05:53,570
Cameron, oh man,
can I have weed?

65
00:05:54,876 --> 00:05:57,444
What the heck is this? Gross!

66
00:06:06,061 --> 00:06:06,975
You good?

67
00:06:10,282 --> 00:06:15,070
Thing's it's kind of difficult
and the crazy thing
with Instagram thing is

68
00:06:15,113 --> 00:06:18,465
you get it overnight so,

69
00:06:18,508 --> 00:06:21,946
you just like it--
like thrown into it.

70
00:06:21,990 --> 00:06:26,429
You've literally no idea
what's about to happen.
Like being a public figure

71
00:06:26,473 --> 00:06:32,392
is such a new term
that you really don't
know what to do.

72
00:06:35,046 --> 00:06:38,876
[Greg] The biggest impact
of my father's passing was

73
00:06:38,920 --> 00:06:41,575
it gave me a lot
of pressure, you know.

74
00:06:41,618 --> 00:06:45,143
As I grew up I just saw
this amazing man that
accomplish anything,

75
00:06:45,187 --> 00:06:48,495
that achieved so much success
and with him gone I was like,

76
00:06:48,538 --> 00:06:51,367
shit, no one's there
to show me the ropes.

77
00:06:51,411 --> 00:06:54,805
My mentor that was going to help
me, teach me how to you know
become successful

78
00:06:54,849 --> 00:06:58,461
is no longer there.
It you know, forced me to
really like come out of my shell

79
00:06:58,505 --> 00:07:01,856
and really achieve
what I wanted to achieve.

80
00:07:01,899 --> 00:07:06,121
I had this idea. I was like,
"You know what? I don't just
want to do personal training.

81
00:07:06,164 --> 00:07:08,602
That's not big enough.
How can I impact the world?

82
00:07:08,645 --> 00:07:11,953
How can I help tons of people
get in shape? How can I build
something big here?"

83
00:07:11,996 --> 00:07:14,956
And that's when I had the idea.
Like, you know what?
I need to be online.

84
00:07:14,999 --> 00:07:19,308
I need to start a website
teaching my approach to fitness.

85
00:07:23,312 --> 00:07:25,096
I came up with the Bake Session.

86
00:07:30,928 --> 00:07:36,630
Just fucking around and shit!
Mother fucker I did some shit
live one day and they had

87
00:07:36,673 --> 00:07:38,632
a hundred thousand views
when I woke up in the morning.

88
00:07:38,675 --> 00:07:41,852
I just kept doing it and that's
how I came up with
the Bake Session.

89
00:07:41,896 --> 00:07:46,509
I gotta bake another one
on, baby! Boy what the fuck
is them on your feet there?

90
00:07:46,553 --> 00:07:49,773
You must be ready to attend
this barbecue, my brethren.

91
00:07:49,817 --> 00:07:54,430
Yeah barbecue, first off
the Mike's beefy as hell with
extra cheese and cilantro.

92
00:07:54,474 --> 00:07:58,652
Yo asking trip to Statue
of Liberty, long fee there's
Long John Silver fee,

93
00:07:58,695 --> 00:08:00,871
there's Texas
Lone Ranger fee,

94
00:08:00,915 --> 00:08:03,787
there's Longhorn stakeout fee,
there's the longest job fee,
there's four for long fee,

95
00:08:03,831 --> 00:08:08,313
there's long live the
king fee, there's can we
all just get along fee,

96
00:08:08,357 --> 00:08:13,014
there's boy if you power
walk one time, the world going
to end Judgment Day fee, boy.

97
00:08:13,057 --> 00:08:15,669
It felt so good, man.
It felt like--

98
00:08:15,712 --> 00:08:18,802
it felt like my life
was changing because
where I come from

99
00:08:18,846 --> 00:08:21,805
it's fucked up as
you can see. You know,
Chicago it's a beaut--

100
00:08:21,849 --> 00:08:25,896
it's this it's beautiful
but sad at the same time.
You know what I'm saying?

101
00:08:25,940 --> 00:08:31,641
So shit felt good man, but now
when I go outside everybody
want to take pictures and shit.

102
00:08:31,685 --> 00:08:35,166
I can't eat it. I gotta be low
key, can't even roll in peace.

103
00:08:35,210 --> 00:08:37,691
Everybody knows me!
Freak O that.

104
00:08:40,345 --> 00:08:43,261
[Emma] I started on Instagram
about five years ago.

105
00:08:43,305 --> 00:08:47,918
I went on a little reality TV
program called "The Bachelor."

106
00:08:47,962 --> 00:08:53,271
And I literally came out eight
days later with about 40,000
Instagram followers.

107
00:08:53,315 --> 00:08:54,838
I've started from there.

108
00:08:56,623 --> 00:09:00,409
That kind of just happened
but it wasn't like I decided

109
00:09:00,452 --> 00:09:02,803
I'm going to be a social
media influencer.

110
00:09:02,846 --> 00:09:08,156
It literally just happened like
it just evolved. I started just
taking photos of what I liked.

111
00:09:08,199 --> 00:09:12,464
And then I started getting
paid for it. And I started
working with amazing brands

112
00:09:12,508 --> 00:09:16,294
that I loved.
And then all of a
sudden--well, we're here!

113
00:09:17,469 --> 00:09:19,689
Keep walking!

114
00:09:19,733 --> 00:09:24,128
It's completely changed my life,
not just being an influencer
but my social media agency

115
00:09:24,172 --> 00:09:29,090
and buy my clothes wouldn't
actually exist without social
media or ideally Instagram.

116
00:09:32,484 --> 00:09:36,227
[Rebecca] Devour Power started
approximately 6 years ago now,

117
00:09:36,271 --> 00:09:39,883
when we first started
dating believe it or not
in New York City.

118
00:09:39,927 --> 00:09:41,842
We were going out to eat a lot.

119
00:09:41,885 --> 00:09:44,932
I mean what else is there
to do in New York City
besides eat and drink

120
00:09:44,975 --> 00:09:49,284
as a new couple kind of
thing? We wanted a fun outlet.

121
00:09:49,327 --> 00:09:51,286
So we are at the Sugar Factory,

122
00:09:51,329 --> 00:09:55,290
here in Meatpacking for
the Oh La La chocolate party.
We're very excited.

123
00:09:55,333 --> 00:09:58,423
It is Tuesday which means...

124
00:09:58,467 --> 00:09:59,816
Tacos?

125
00:09:59,860 --> 00:10:01,296
Taco Tuesday! It's my
favorite day of the week!

126
00:10:04,560 --> 00:10:06,431
Full and happy!

127
00:10:06,475 --> 00:10:10,697
I left a job in the medical
field with you know--

128
00:10:10,740 --> 00:10:15,266
nice benefits and everything
to go into the Instagram
and social media world

129
00:10:15,310 --> 00:10:19,662
which to be honest,
I didn't-- I wasn't sure
and-- but it just felt right.

130
00:10:19,706 --> 00:10:22,404
It felt right to me and it felt
right to Rebecca so we did it.

131
00:10:23,840 --> 00:10:27,670
Fast forward about five or
six years, we're over half
a million followers.

132
00:10:27,714 --> 00:10:31,543
I would say social media
completely changed our business.

133
00:10:31,587 --> 00:10:35,765
Not only did it completely
change our business, it pretty
much started our business.

134
00:10:35,809 --> 00:10:39,290
We went-- when we started
Devour Power on Instagram,

135
00:10:39,334 --> 00:10:45,035
we had no idea
how fast it would grow
and how to really market food.

136
00:10:45,079 --> 00:10:48,473
Through experience we figured
out how to take really good
pictures of food,

137
00:10:48,517 --> 00:10:51,085
really good videos of food
and really how to market food

138
00:10:51,128 --> 00:10:53,217
specifically for
restaurants and brands.

139
00:10:53,261 --> 00:10:57,787
And we realized that our
expertise could really help
out a lot of local restaurants.

140
00:11:01,008 --> 00:11:04,402
[Rianette] Looking
at celebrities and big
people with influence,

141
00:11:04,446 --> 00:11:09,277
I think they've got a very, very
big responsibility because
so many people follow them.

142
00:11:09,320 --> 00:11:14,804
And I think they're also
in a fantastic space where
they can impact lives,

143
00:11:14,848 --> 00:11:20,418
they can change social
behavior, and they can actually
make the world a better place.

144
00:11:20,462 --> 00:11:24,553
I think if someone can make
a career off Instagram,
or a career off Twitter,

145
00:11:24,596 --> 00:11:28,557
or a career off something,
I think go, the world is hard
you know. Do what you got to do.

146
00:11:36,739 --> 00:11:40,177
I think it's really cool
that people are taking
power to their own hands.

147
00:11:41,918 --> 00:11:45,792
I need a microphone. Microphone!

148
00:11:48,882 --> 00:11:54,583
Who's here for the first time?
Is Pretoria going to show
us a good time today?

149
00:11:56,324 --> 00:11:58,761
Welcome to the Grand White
Dinner, ladies and gents.

150
00:11:58,805 --> 00:12:03,070
Okay, we're celebrating
our fifth birthday
anniversary this year.

151
00:12:03,113 --> 00:12:05,202
It is a very, very special one.

152
00:12:05,246 --> 00:12:09,337
We asked all of you to come
in white and a touch of blue
because as we all know

153
00:12:09,380 --> 00:12:13,341
we're trying to raise
awareness for the water
crisis down in Cape Town.

154
00:12:13,384 --> 00:12:18,128
Make sure your phones are out.
Make sure you are live on
Instagram, on Twitter,

155
00:12:18,172 --> 00:12:23,655
and Facebook because the party
is about to start, Pretoria!

156
00:12:24,700 --> 00:12:26,789
-Are you guys ready?
-[all cheering]

157
00:12:26,833 --> 00:12:30,793
Welcome to Grand White Dinner!

158
00:12:30,837 --> 00:12:34,449
Because of my social media,
I've been able to meet
a lot more people.

159
00:12:34,492 --> 00:12:36,059
I've been able to
travel a lot more.

160
00:12:36,103 --> 00:12:40,368
I can't imagine what still
awaits. I can't wait to see

161
00:12:40,411 --> 00:12:45,155
how much of Africa
the world can take in.

162
00:12:45,199 --> 00:12:47,288
Now, I think
it's the perfect time.

163
00:12:47,331 --> 00:12:51,466
The spotlight is on this
beautiful continent, the people,
the fashion, the food,

164
00:12:51,509 --> 00:12:56,123
the music, the culture,
the history and it's also
a great time for women.

165
00:12:56,166 --> 00:13:00,823
Women around the world,
women empowerment, powerful
movements that have been started

166
00:13:00,867 --> 00:13:04,871
all across the globe
and I think you know,
when we use social media

167
00:13:04,914 --> 00:13:06,916
the right way, we
can change the world.

168
00:13:06,960 --> 00:13:12,617
My definition of a public figure
is someone who takes

169
00:13:12,661 --> 00:13:15,533
what the world needs at large,

170
00:13:16,491 --> 00:13:17,448
seriously.

171
00:13:19,624 --> 00:13:23,628
Social needs,
economic needs,

172
00:13:23,672 --> 00:13:24,978
political needs.

173
00:13:25,021 --> 00:13:26,196
We are free,

174
00:13:28,111 --> 00:13:29,330
we are strong,

175
00:13:31,201 --> 00:13:36,163
we are one massive
collective voice. That is
what Rose Army is about.

176
00:13:36,206 --> 00:13:39,296
It is about all of us being
roses in our own life.

177
00:13:39,340 --> 00:13:43,953
Not me, the actual flower,
because we have thorns.

178
00:13:43,997 --> 00:13:45,912
[whistles]

179
00:13:45,955 --> 00:13:48,175
And our thorns carry justice.

180
00:13:48,218 --> 00:13:51,918
Social media has been huge
in spreading my message

181
00:13:51,961 --> 00:13:58,011
which really is just
a message that's pro humanity
and pro thought, you know,

182
00:13:58,054 --> 00:14:00,143
trying to make people
smarter, really.

183
00:14:00,187 --> 00:14:03,799
I'm not saying I'm the smartest.
I'm just saying,
I know smart enough

184
00:14:03,843 --> 00:14:06,802
to know that we need
to have a lot of conversations
we're not having.

185
00:14:06,846 --> 00:14:10,240
And so I thought, well,
let me figure out how we
can have these conversations

186
00:14:10,284 --> 00:14:12,373
and it was
through social media.

187
00:14:12,416 --> 00:14:14,418
-Okay Lucas, you got-- we're
going to do some filming...
-Yeah, we're all set.

188
00:14:14,462 --> 00:14:17,247
Do some boxing for the old,
Instagram, YouTube video.

189
00:14:17,291 --> 00:14:21,643
Kinobody really took off when I
really hammered down on YouTube.

190
00:14:21,686 --> 00:14:23,863
So the time you know, we
built this website, this blog,

191
00:14:23,906 --> 00:14:26,343
we had you know
a hundred thousand visits
a month which was good,

192
00:14:26,387 --> 00:14:30,695
but I you know-- I was
a decent--I got, I got very
good at writing articles

193
00:14:30,739 --> 00:14:33,960
and people loved it.
But I was meant to be
on camera, you know.

194
00:14:34,003 --> 00:14:37,746
It may take me all day
to write one article, but in
like a few hours I could film

195
00:14:37,789 --> 00:14:41,445
a bunch of videos.
And once I started doing
YouTube videos,

196
00:14:41,489 --> 00:14:43,491
people really,
really liked that.

197
00:14:43,534 --> 00:14:45,319
Check this out!
This is in three months,

198
00:14:45,362 --> 00:14:47,495
first place in our
transformation contest.

199
00:14:47,538 --> 00:14:51,238
Chad lost 36 pounds of fat.
Went from here to here!

200
00:14:51,281 --> 00:14:53,283
In second place,
in just three months,

201
00:14:53,327 --> 00:14:56,417
Colton Morgan shred off
a ton of fat got shredded!

202
00:14:56,460 --> 00:14:58,723
Look at what these guys
are doing in just three months.

203
00:14:58,767 --> 00:15:02,727
Internet fasting lifting,
three times per week,
it's just crazy.

204
00:15:02,771 --> 00:15:06,470
Look at this you know,
you have we have all these
crazy transformations.

205
00:15:06,514 --> 00:15:09,430
We have over two
hundred thousand people
doing a program right now

206
00:15:09,473 --> 00:15:11,519
and we have a very
active Facebook group.

207
00:15:11,562 --> 00:15:15,175
And every day we hear about
these new transformations
and the YouTube channel,

208
00:15:15,218 --> 00:15:20,006
the people that even-- didn't
even buy a program they--
there's over 60 million views,

209
00:15:20,049 --> 00:15:25,272
all very educational
content. So I would say
we've helped millions now.

210
00:15:25,315 --> 00:15:29,450
When I first started getting
these transformations years ago,
oh my god, I'd have like--

211
00:15:29,493 --> 00:15:33,106
I don't know, like tears. I
couldn't believe it because it's
not when these people tell you,

212
00:15:33,149 --> 00:15:35,108
you know, I've lost 30 pounds.

213
00:15:35,151 --> 00:15:38,198
It's not just that I lost 30
pounds it's like I lost 30
pounds and you know

214
00:15:38,241 --> 00:15:42,637
I achieved my best physique ever
and now this and this happened.

215
00:15:42,680 --> 00:15:44,682
That's it! That's the 30 pounds,

216
00:15:44,726 --> 00:15:46,989
the 30 pounds of muscle,
30 pounds of fat, that's not it.

217
00:15:47,033 --> 00:15:51,646
It's the-- and then all
of a sudden I'm doing what
I love or I'm living--

218
00:15:51,689 --> 00:15:55,041
I'm confident with
my friends. And it's,
it's that part of story

219
00:15:55,084 --> 00:15:57,347
that really like touches me.

220
00:15:57,391 --> 00:16:04,311
My claim to fame besides my
amazing personality is I did
the first-ever fashion campaign

221
00:16:04,354 --> 00:16:05,877
with memes for Gucci.

222
00:16:05,921 --> 00:16:10,882
Like try, literally waking up
and just seeing a DM from

223
00:16:10,926 --> 00:16:13,581
check mark
Gucci and was like,

224
00:16:13,624 --> 00:16:16,018
"Hey, we would love to talk
to you about memes."

225
00:16:16,976 --> 00:16:19,369
Like what the actual fuck!

226
00:16:22,068 --> 00:16:27,290
It surprised me, how
this has become an actual
enterprise, if I may put it.

227
00:16:27,334 --> 00:16:31,207
People are going into
full-time youtubing,
for example,

228
00:16:31,251 --> 00:16:35,081
full time social media
connecting, social
media influencer.

229
00:16:35,124 --> 00:16:38,606
Now we've got this--
such a recognition.

230
00:16:38,649 --> 00:16:44,264
I think it's awesome
in terms of social
media being a platform,

231
00:16:45,961 --> 00:16:49,356
compatible with
the person's personality.

232
00:16:49,399 --> 00:16:54,709
If, if, if the social media
influences personality
is such that they need

233
00:16:54,752 --> 00:16:56,841
such a platform
to express themselves.

234
00:16:56,885 --> 00:17:00,454
Meanwhile, now I'm like the
king of nightlife in New York.

235
00:17:00,497 --> 00:17:01,846
Move!

236
00:17:01,890 --> 00:17:05,067
And people like beg
me to get into parties.

237
00:17:05,111 --> 00:17:07,461
And I'm just like,
"Who are you?"

238
00:17:07,504 --> 00:17:09,637
And they're like,
"I follow you." I was like,
"Congratulations!

239
00:17:09,680 --> 00:17:14,511
There's 71-- there's 75
thousand people that do
that, too, like I don't know.

240
00:17:15,599 --> 00:17:18,907
Hey Cheers! Yo, cheers

241
00:17:20,256 --> 00:17:21,953
to being fabulous,

242
00:17:21,997 --> 00:17:26,393
fun-employed and making
everyone fuckin hate you!

243
00:17:26,436 --> 00:17:27,481
I hope not.

244
00:17:27,524 --> 00:17:28,743
Night life!

245
00:17:29,961 --> 00:17:32,703
Actually, fuck
Little Miss Sunshine.

246
00:17:48,763 --> 00:17:52,288
My accountant the
other day said my biggest
expenses--get ready--

247
00:17:52,332 --> 00:17:57,554
were Chipotle and Uber
because I love Chipotle
more than anything.

248
00:17:57,598 --> 00:17:58,294
Cheers!

249
00:18:05,693 --> 00:18:07,260
You okay?

250
00:18:07,303 --> 00:18:12,047
So before I was in social media,
I worked in comedy. Shocker!

251
00:18:12,091 --> 00:18:13,831
I literally--

252
00:18:13,875 --> 00:18:18,271
I was like the arbiter
of taste-- like I would
get to choose like,

253
00:18:18,314 --> 00:18:23,058
who got to go on stage
because people have
really bad taste in America.

254
00:18:23,102 --> 00:18:26,757
And they want to make
money, so it's very simple.

255
00:18:26,801 --> 00:18:33,547
And then I had a horrible,
beyond horrible,
scary ex-boyfriend

256
00:18:33,590 --> 00:18:38,900
that stalked me and
I said if I ever went-- if I
ever had a thousand followers,

257
00:18:38,943 --> 00:18:40,162
I would go public.

258
00:18:40,206 --> 00:18:42,208
And so

259
00:18:42,251 --> 00:18:46,342
I had a thousand followers
and I went public and
then I just like catapulted.

260
00:18:46,386 --> 00:18:50,651
Like everyone was like, "Holy
shit who's this person?" I was
like, "Oh shit it's-- it's me."

261
00:18:50,694 --> 00:18:52,174
Like-- [laughing]

262
00:18:54,045 --> 00:18:57,745
But I it's just very simple,
I really just want to
make people laugh.

263
00:18:57,788 --> 00:19:01,836
And like I'm really nice to
my fans, sometimes even
when I'm not in the best mood

264
00:19:01,879 --> 00:19:05,666
I'll still be nice to them.
And I mean, I know--

265
00:19:05,709 --> 00:19:10,236
like I know that I'm
a public figure and there's
no getting around that.

266
00:19:10,279 --> 00:19:14,109
Like Instagram made
me this and I'm not going to--
I'm not going to deny it.

267
00:19:14,153 --> 00:19:16,590
[disco music, screaming]

268
00:19:26,556 --> 00:19:27,905
[man] Oh my god!

269
00:19:30,256 --> 00:19:34,651
[Donterio] I ain't gonna
lie, Instagram though and
Facebook social media, period.

270
00:19:34,695 --> 00:19:39,569
It changed my life, man!
Changed my life, man!
Shit changed my life.

271
00:19:39,613 --> 00:19:43,747
It's actually good for you,
so if you have a goal or a dream

272
00:19:43,791 --> 00:19:45,401
whatever you trying
to pursue in life,

273
00:19:47,664 --> 00:19:49,840
go through social media,
you know I'm saying?

274
00:19:49,884 --> 00:19:53,235
I know everything works through
social media so that's not
nothing big to tell you,

275
00:19:53,279 --> 00:19:57,021
but stay focused at that
shit man because that
shit can change your life.

276
00:19:57,065 --> 00:20:01,983
I made-- like I don't work
a job, this is my career,
you know what I'm saying?

277
00:20:03,158 --> 00:20:06,901
Like social media
actually changed my life. Now I
have real career things going on

278
00:20:06,944 --> 00:20:11,253
from movies, to TV shows,
to music with legends,
all that shit man!

279
00:20:11,297 --> 00:20:13,473
Shit changed my
motherfucking life.

280
00:20:13,516 --> 00:20:15,605
♪♪♪

281
00:20:21,698 --> 00:20:27,922
[Emmet] Social media
means to me, a way for
creative people to become

282
00:20:27,965 --> 00:20:32,970
something that was impossible to
become like even ten years ago.

283
00:20:33,014 --> 00:20:38,454
It kind of gives you a way
to connect with people
that is like completely new.

284
00:20:38,498 --> 00:20:42,545
So like I have people that
I feel like I'm friends with
but I've never actually

285
00:20:42,589 --> 00:20:45,418
met them before.
But we know each other
through Instagram.

286
00:20:46,332 --> 00:20:51,815
As a landscape photographer, ten
years ago being stopped in the
street and people asking you

287
00:20:51,859 --> 00:20:54,818
if they can take a selfie
with you or just telling
me that they liked

288
00:20:54,862 --> 00:20:58,387
my photos or something--
like that was unheard
of ten years ago.

289
00:20:58,431 --> 00:21:01,390
I've had people come up to me
and they're shaking because

290
00:21:01,434 --> 00:21:03,610
they feel like they're
meeting a celebrity

291
00:21:03,653 --> 00:21:07,309
but in reality I just have
like 200k on Instagram.

292
00:21:07,353 --> 00:21:12,749
It isn't spectacular. Sometimes
I wake up and I'm just like--

293
00:21:12,793 --> 00:21:15,535
I start questioning like, what
is life? Like this is insane.

294
00:21:15,578 --> 00:21:18,451
This is amazing. The amount
of people that would
dream to be here.

295
00:21:19,365 --> 00:21:23,325
My fans are crazy. They tattoo
my name on their arms.

296
00:21:23,369 --> 00:21:26,546
A couple of months ago,
I was in Cape Town
at the airport and usually

297
00:21:26,589 --> 00:21:30,724
when people meet me they get
really engulfed and kind of
overwhelmed with emotion.

298
00:21:30,767 --> 00:21:34,641
Girls particularly,
love to-- love to cry
and I mean they weep.

299
00:21:34,684 --> 00:21:39,341
Like really weep and this
girl was yelling and screaming

300
00:21:39,385 --> 00:21:42,779
and weeping in the middle of the
airport at the top of her lungs.

301
00:21:42,823 --> 00:21:46,827
Everybody thought she was having
like it's I don't-- like it the
heart attack or something.

302
00:21:46,870 --> 00:21:50,265
And we had to just remove
her out of the public space,

303
00:21:50,309 --> 00:21:53,007
took her to like a private room,
had to give her sugar water.

304
00:21:53,050 --> 00:21:55,575
It was quite something,
quite something.

305
00:21:57,228 --> 00:22:00,362
What's really crazy is when
you go out with a girl
that has no idea who--

306
00:22:00,406 --> 00:22:02,712
like she has no idea
who you are and you know
this casual date and

307
00:22:02,756 --> 00:22:04,366
then five people
come up to you.

308
00:22:04,410 --> 00:22:06,542
And she's like, wait
a second you never
told me what you do.

309
00:22:06,586 --> 00:22:09,197
I'm like, well, I just said
I was internet marketer.
I just do internet stuff.

310
00:22:09,240 --> 00:22:12,853
He went on a date,
he went to three different
spots, two different spots

311
00:22:12,896 --> 00:22:15,116
people were
asking for pictures and
autographs on that date.

312
00:22:15,159 --> 00:22:17,771
-Probably the best
date of your life.
-[laughing]

313
00:22:22,906 --> 00:22:25,953
Now one thing you can't leave
the crib without is money.

314
00:22:25,996 --> 00:22:28,869
You got to make sure
you got money in your
pocket. This is light.

315
00:22:28,912 --> 00:22:33,830
This is my pocket change for the
day or your phone or you--
or your phone charger.

316
00:22:33,874 --> 00:22:36,877
Need your iPhone charger
if this mother fucker phone,
go dead in this rap.

317
00:22:38,139 --> 00:22:41,882
When I go outside a lot of
people want to take pictures
with me, especially in Chicago.

318
00:22:41,925 --> 00:22:44,667
So I got to make
sure I'm good, man.

319
00:22:44,711 --> 00:22:48,367
Mother fuckers everywhere
I go they want to take
pictures and shit.

320
00:22:49,672 --> 00:22:53,546
Got to have a twisty,
the twisty way, you can't
go wrong without that.

321
00:22:53,589 --> 00:22:55,417
You know what I'm saying?

322
00:22:55,461 --> 00:22:59,900
It's a motherfucking throw,
right. You dig? Oh baby.

323
00:23:02,642 --> 00:23:04,252
And we're dope!

324
00:23:04,295 --> 00:23:05,558
♪♪♪

325
00:23:09,300 --> 00:23:12,956
[Bonang] My reality show "Being
Ponang" and I think the message
around it is really truly

326
00:23:13,000 --> 00:23:14,393
about you know hard work.

327
00:23:16,438 --> 00:23:20,050
It follows my-- my daily
life which is moving from
one project to the next,

328
00:23:20,094 --> 00:23:23,489
moving from one shoot
to the next, moving from
one country to the next

329
00:23:23,532 --> 00:23:26,709
and the message that
I definitely wanted to portray
with that show was

330
00:23:26,753 --> 00:23:29,886
just to show how
much work actually goes
into entertainment.

331
00:23:29,930 --> 00:23:33,803
You know, a lot of people
think glitz and glam when
they see or hear us.

332
00:23:33,847 --> 00:23:39,287
And they don't really
respect the profession
that is TV presenting

333
00:23:39,330 --> 00:23:44,727
and what goes in to becoming
a successful media personality.

334
00:23:44,771 --> 00:23:47,687
People think it's so easy. It's
a lot of work. It really is.

335
00:23:47,730 --> 00:23:51,778
We need to work long hours
and we must work at least
60 to 75 hours a week,

336
00:23:51,821 --> 00:23:56,565
depending on the week.
But it's so cool to experience
things that you know

337
00:23:56,609 --> 00:24:00,047
normally we wouldn't
be able to experience,
especially in a nine-to-five

338
00:24:00,090 --> 00:24:02,745
or in the operating room
being on call all the time.

339
00:24:02,789 --> 00:24:07,837
It was difficult to even plan a
vacation for three days to go to
like Miami, never mind the fact

340
00:24:07,881 --> 00:24:12,712
that you know this summer where
we're headed? We're going to
London, Amsterdam,

341
00:24:12,755 --> 00:24:15,802
Copenhagen, Prague and back.

342
00:24:15,845 --> 00:24:18,544
-All within like two weeks
just-- just because.
-Right.

343
00:24:18,587 --> 00:24:23,374
A lot of people pay me to Rose
people, like a lot of people pay
me to bake people,

344
00:24:23,418 --> 00:24:27,335
you know I'm saying?
And when I bake celebrities,
I just bake what's trending.

345
00:24:27,378 --> 00:24:31,339
I get like-- if you fuck up on--
if you fuck up on social media
and you're a celebrity

346
00:24:31,382 --> 00:24:35,735
I'm gonna tell you something.
I get a lot of DM's
about you motherfuckers.

347
00:24:35,778 --> 00:24:38,607
Like get his ass, get his ass
and when I get a lot of DM's--

348
00:24:38,651 --> 00:24:40,827
if I get a lot of DM's
about you,

349
00:24:40,870 --> 00:24:43,830
fifty, sixty to a hundred DM's
about the same motherfucker,

350
00:24:43,873 --> 00:24:46,310
I'm going to roast your ass.
I'm going to bake you.
It's done.

351
00:24:46,354 --> 00:24:49,444
You're barbecued.
Oh baby you're barbecued.

352
00:24:49,488 --> 00:24:52,534
One of the greatest
Indian players of all time
but you must be ready

353
00:24:52,578 --> 00:24:54,536
to attend this
barbecue my brethren.

354
00:24:54,580 --> 00:24:59,846
Yeah, barbecue--
I'm too sexy for game one,
looking ass boy, your ass

355
00:24:59,889 --> 00:25:02,762
showed up to the game
with some shorts on
and came up short.

356
00:25:02,805 --> 00:25:05,373
Sorry for your loss,
ugly ass but the matter
of fact you're ass

357
00:25:05,416 --> 00:25:07,680
dressed like you for the yellow.

358
00:25:07,723 --> 00:25:10,770
You know I play a mean harmonica
right? Dumb ass tutee-fruity
saxophone player, looking as

359
00:25:10,813 --> 00:25:14,077
gay man in black character,
looking as petty CIA agent,

360
00:25:14,121 --> 00:25:17,559
looking at a scandalous and
looking at your ass dressed
like a Scottish bartender,

361
00:25:17,603 --> 00:25:20,780
as a matter of fact your ass
dressed like you'd be stripping
at Men's Wearhouse,

362
00:25:20,823 --> 00:25:23,130
dumbass why
the fuck you got that
purse full though?

363
00:25:23,173 --> 00:25:27,351
You broke this head boy?
Your ass smuggling in the locker
room for Jr. Smith

364
00:25:27,395 --> 00:25:29,832
that's why he did
that dumbass plan at
the end of the game.

365
00:25:29,876 --> 00:25:32,052
Stupid ass but what
the fuck is them
on your feet there?

366
00:25:32,095 --> 00:25:36,447
Big booties, yodel-le-he-hoo!
Booties London Bridge
is falling down,

367
00:25:36,491 --> 00:25:41,017
Harry Potter booties, yo
ass got on some blood Billiken
parade mosquito steppers.

368
00:25:41,061 --> 00:25:44,673
Them bitches long as hell
on my mama boy! Yo ass
can kick them off a dream

369
00:25:44,717 --> 00:25:48,372
with them big-ass shoes,
boy. Yo ass dressed like
Mr. Billy on steroids.

370
00:26:05,564 --> 00:26:07,043
Hi.

371
00:26:07,087 --> 00:26:11,570
Can I have this and then do
you have the gold jewel

372
00:26:12,571 --> 00:26:16,096
you know I have the gold one.
Why don't you guys have
the gold one? Forget it.

373
00:26:16,139 --> 00:26:17,837
Can I just get a pack
of Parliaments then?

374
00:26:24,626 --> 00:26:25,584
What is it?

375
00:26:29,239 --> 00:26:30,850
No, yeah, I don't--

376
00:26:32,765 --> 00:26:35,115
This is the worst
Gatorade in the world.
I kicked a boy out of my bed

377
00:26:35,158 --> 00:26:37,857
because I told him to get
blue and he got Galatia freeze.

378
00:26:40,337 --> 00:26:43,863
Later, see you
tomorrow or usual.

379
00:26:43,906 --> 00:26:48,432
So I don't know how I'm
up, but it's like 11:30 I think.

380
00:26:48,476 --> 00:26:53,481
And I'm just meeting like six
of my best friends for lunch at
my favorite restaurant Lucian.

381
00:26:53,524 --> 00:26:58,442
It's like iconic Monday. I met
ASAP Rocky there the other night

382
00:26:58,486 --> 00:27:01,054
but everyone from like Baz
Luhrmann to ASAP Rocky

383
00:27:01,097 --> 00:27:02,925
to the biggest art
dealers in the world,

384
00:27:02,969 --> 00:27:04,492
you just never know
who you're gonna see.

385
00:27:12,282 --> 00:27:15,677
Rita Ora's publicist came
over to me and was like,

386
00:27:15,721 --> 00:27:17,810
"Hey Rita would
like to meet you."

387
00:27:17,853 --> 00:27:20,290
And I was like, "Why the fuck
would she want to meet me
when she's blocked me?"

388
00:27:21,465 --> 00:27:26,557
And she goes, "Darling..."
with her fucking fake posh
accent. She goes, "Darling,

389
00:27:26,601 --> 00:27:28,908
but how I don't even know
how to block someone."

390
00:27:28,951 --> 00:27:32,215
Who the fuck doesn't
know how to block
someone? It's one button.

391
00:27:34,261 --> 00:27:38,961
I literally get paid to get
fucked up and party.

392
00:27:41,572 --> 00:27:44,663
It's a very bizarre career

393
00:27:44,706 --> 00:27:46,882
and it pays money.

394
00:27:54,455 --> 00:27:59,373
I first realized I could
monetize off my Instagram
and my social media platforms

395
00:27:59,416 --> 00:28:03,507
after you know
I was consistently getting
sent things from brands,

396
00:28:03,551 --> 00:28:06,510
you know, to share,
to photograph and
share on my social media.

397
00:28:06,554 --> 00:28:12,908
And to the point where it was so
consistent I was thinking okay,
this is obviously beneficial

398
00:28:12,952 --> 00:28:16,695
for them. They're making
money off this. How can
I make money off this?

399
00:28:16,738 --> 00:28:20,960
I started a fashion label
like a year after
I got off The Bachelor

400
00:28:21,003 --> 00:28:25,616
and so that that was really
successful. So that was
basically all promoting

401
00:28:25,660 --> 00:28:31,187
you know on my social media
and then yeah it just kind
of spiraled from there.

402
00:28:31,231 --> 00:28:35,104
[Greg] We realized that
we could really start to help
restaurants grow their Instagram

403
00:28:35,148 --> 00:28:38,064
and their social media
and really just help
out their business

404
00:28:38,107 --> 00:28:40,762
by creating really
engaging content,

405
00:28:40,806 --> 00:28:44,766
stuff that we learned
through our expertise
of just being in the field,

406
00:28:44,810 --> 00:28:47,377
going to restaurants, taking
pictures and everything.

407
00:28:47,421 --> 00:28:53,644
And we started about two and a
half years ago with a restaurant
in the Lower East Side,

408
00:28:53,688 --> 00:28:58,040
taking pictures for them,
taking videos, creating really
awesome content for them

409
00:28:58,084 --> 00:29:00,739
and we were just like,
"Hey let's try this out.

410
00:29:00,782 --> 00:29:02,653
See if it works. See if
it helps their business?"

411
00:29:02,697 --> 00:29:07,354
And I mean in about, what?
Two months we gained them
ten thousand followers

412
00:29:07,397 --> 00:29:08,790
-on Instagram--
-It's insane.

413
00:29:08,834 --> 00:29:11,488
And they were a
relatively new restaurant.

414
00:29:11,532 --> 00:29:14,404
They just started blowing up
when it comes to their--

415
00:29:14,448 --> 00:29:16,363
their brunch crowd
was out the door.

416
00:29:16,406 --> 00:29:18,713
So it really, really helped
and that's when we realized

417
00:29:18,757 --> 00:29:22,195
we can turn this into
legitimate mark-- media
and marketing company.

418
00:29:22,238 --> 00:29:25,676
I made ten thousand dollars
in one year, you know
working all day.

419
00:29:25,720 --> 00:29:31,726
My second year I did
30,000. My third year
we did-- I did 80,000.

420
00:29:31,770 --> 00:29:35,643
And then when I sort of built
my team the next year,
we did you know 200,000.

421
00:29:35,686 --> 00:29:39,038
The year after that.
So basically my fifth-year
and that was my goal.

422
00:29:39,081 --> 00:29:41,344
I was like, I dropped
out of university.

423
00:29:41,388 --> 00:29:44,260
I was like I want to be doing
six figures by the time my
friends are finished University

424
00:29:44,304 --> 00:29:46,480
because I was getting
so much flack for being done.

425
00:29:46,523 --> 00:29:48,917
I was like you know what?
I'm going to hit six
figures before and so

426
00:29:48,961 --> 00:29:51,964
by the time my friends
were done at school,
I was-- I did 200,000.

427
00:29:52,007 --> 00:29:54,140
That was the fourth
year at the fifth year

428
00:29:55,228 --> 00:29:57,404
my company, we did
a million dollars.

429
00:29:57,447 --> 00:30:02,061
And then the sixth year we were
in you know-- the you know
the mid seven-figure range

430
00:30:02,104 --> 00:30:04,541
but with a lot more cost
involved, a lot more ads.

431
00:30:04,585 --> 00:30:09,285
So now you know our
goal is to get things to the
million-dollar-a-month thing

432
00:30:09,329 --> 00:30:11,461
and you know that's--
that's been a lot trickier

433
00:30:11,505 --> 00:30:13,768
than getting to the first
mill-- million a year.

434
00:30:13,812 --> 00:30:16,597
I want the money you know I'm
saying? I ain't saying like I'll
do anything for the money.

435
00:30:16,640 --> 00:30:19,339
I'm just saying I got a
family to feed. I got kids.

436
00:30:19,382 --> 00:30:22,168
So I'd appreciate everybody
that fuck with me
and follow me and shit

437
00:30:22,211 --> 00:30:24,953
but you know what?
I need dinerotoo.

438
00:30:26,563 --> 00:30:30,916
How "On Baby" came about
was see "On baby" was like
something that we said

439
00:30:30,959 --> 00:30:35,834
in my hood but not like "On
baby" was something-- a saying
that we said in my neighborhood.

440
00:30:35,877 --> 00:30:39,359
On baby you do your thing. On
baby, how you feeling boy?

441
00:30:39,402 --> 00:30:41,752
And I just said it
on my videos like--

442
00:30:41,796 --> 00:30:46,888
like perfect-- like accidentally
but it was just like a habit
to me I always saying it.

443
00:30:46,932 --> 00:30:49,586
And people picked up
on it. So what I did was
I took "On Baby"

444
00:30:50,544 --> 00:30:52,372
and turned it into a real brand.

445
00:30:52,415 --> 00:30:56,289
Now I own "On Baby."
I trademarked it. I own that.

446
00:30:57,420 --> 00:31:00,815
And that's dope, you know
what I'm saying? I took
something that was--

447
00:31:00,859 --> 00:31:04,210
I took something that
was from my community,
from my neighborhood

448
00:31:04,253 --> 00:31:09,563
and turned it into a fucking
brand, a fucking enterprise, man
'cause that is what is gonna be.

449
00:31:09,606 --> 00:31:11,304
That's what
it's gonna turn into--

450
00:31:13,001 --> 00:31:15,264
On baby.

451
00:31:15,308 --> 00:31:18,789
[Bonang] The opportunities are
incredible, that's what I love
particularly about social media

452
00:31:18,833 --> 00:31:23,011
is that we are
now creating an era of
social media entrepreneurs.

453
00:31:23,055 --> 00:31:27,146
And there are so, so, so many
things that are possible.

454
00:31:27,189 --> 00:31:31,280
And every day it's wonderful to
watch how the world is changing

455
00:31:31,324 --> 00:31:36,982
and it's fascinating to kind
of be right there, you know,
the pulse of it all is exciting.

456
00:31:37,025 --> 00:31:41,203
I love the ability that people
will have created a business

457
00:31:41,247 --> 00:31:44,163
and some people have created
incredible businesses

458
00:31:44,206 --> 00:31:48,123
from not really having some
type of tertiary education

459
00:31:48,167 --> 00:31:54,608
or any skill set but just being
interesting in some way.
And social media is--

460
00:31:54,651 --> 00:31:57,785
is all about that you know.
It's interesting to be
interested in other people.

461
00:31:57,828 --> 00:32:01,049
-Yeah.
-So when others see someone
liking or commenting

462
00:32:01,093 --> 00:32:04,400
on somebody else's
page or advertisement,

463
00:32:04,444 --> 00:32:06,620
you know, they're then
driven to that-- it's,

464
00:32:06,663 --> 00:32:12,843
it's just a phenomenal medium
of advertising and then
monetizing their own businesses.

465
00:32:15,455 --> 00:32:20,025
You get likeaholics,
people who are absolutely
addicted to get more likes,

466
00:32:20,068 --> 00:32:22,114
to get more followers
and more friends.

467
00:32:22,157 --> 00:32:25,291
And a big portion of that is
because they think their value

468
00:32:25,334 --> 00:32:27,336
is determined by what
is being said online

469
00:32:27,380 --> 00:32:29,469
and by the amount
of followers you have.

470
00:32:29,512 --> 00:32:33,473
When we first started and
also presently as we post,

471
00:32:33,516 --> 00:32:37,999
I'm constantly hitting
that refresh button to see
how many likes it'll go

472
00:32:38,043 --> 00:32:40,001
after five seconds,
after ten seconds.

473
00:32:40,045 --> 00:32:44,397
I refresh it all the time.
As soon as I put up
a picture, you know.

474
00:32:44,440 --> 00:32:48,792
I can always tell after about
three and a half minutes,

475
00:32:48,836 --> 00:32:51,621
how good it's going to be
for the rest of the day.

476
00:32:51,665 --> 00:32:57,192
When someone receives
a lot of likes, it's literally
like a quick hit you know.

477
00:32:57,236 --> 00:33:02,067
It is akin to taking a drug,
getting high

478
00:33:02,110 --> 00:33:07,202
and then you know there's a
withdrawal effect, so you might
get a rush for eight seconds

479
00:33:07,246 --> 00:33:10,205
and then you sort
of drop below baseline.

480
00:33:10,249 --> 00:33:16,429
The reality is with social
media we get that rush and that
feeling of, you know being high

481
00:33:16,472 --> 00:33:19,649
and it wears off and then
we want to go back.

482
00:33:19,693 --> 00:33:25,003
If we're not careful and if we
don't manage it carefully,
it could become an addiction

483
00:33:25,046 --> 00:33:29,094
where we just want
to get that feeling and it
takes longer to get there.

484
00:33:30,791 --> 00:33:36,710
In long-term social media
use we've found people
displaying brain changes

485
00:33:36,753 --> 00:33:38,407
especially in their
dopamine circuit,

486
00:33:38,451 --> 00:33:42,324
very similar to especially
cocaine users.

487
00:33:43,369 --> 00:33:45,414
As we know,
cocaine and crystal meth

488
00:33:45,458 --> 00:33:51,420
they-- they directly
influence how the brain
functions in terms of

489
00:33:51,464 --> 00:33:57,470
their dopamine release and in
terms of how dopamine receptors
undergo down regulation.

490
00:33:57,513 --> 00:34:01,082
Dopamine, of course, is very
involved in addiction.

491
00:34:01,126 --> 00:34:07,306
We know for years
that dopamine has a
lot to do with feeling good.

492
00:34:07,349 --> 00:34:09,612
It has a lot of other
functions in the brain,

493
00:34:09,656 --> 00:34:15,270
it's a normal transport
chemical, but dopamine
certainly has been shown

494
00:34:15,314 --> 00:34:20,145
in various studies
to increase when you're
involved in social media.

495
00:34:20,188 --> 00:34:24,932
I think Instagram is a massive
addiction. It's been shown that
every time you post a photo,

496
00:34:24,975 --> 00:34:26,890
you get some likes it's like
you got this dopamine spike.

497
00:34:26,934 --> 00:34:29,023
It feels good, you keep
checking and keep tracking it.

498
00:34:29,067 --> 00:34:32,592
Procrastination is probably
its highest ever because
50 years ago

499
00:34:32,635 --> 00:34:34,855
what are you going
to procrastinate on?
Just go watch TV,

500
00:34:34,898 --> 00:34:36,944
but now you have so many
things, so many notifications

501
00:34:36,987 --> 00:34:40,687
and so if you check it
constantly, you feel shitty.

502
00:34:40,730 --> 00:34:45,039
You really feel shitty.
Like I'm trying to develop
a strategy where I--

503
00:34:45,083 --> 00:34:48,869
my phone is on airplane mode,
I only like go on Instagram
for like maybe 10 minutes

504
00:34:48,912 --> 00:34:51,001
15 minutes in the hour
and text message.

505
00:34:51,045 --> 00:34:55,310
I haven't done it yet but like
I know for a fact that like
if I'm not meditating,

506
00:34:55,354 --> 00:34:59,314
if I'm not like relaxing,
getting still, getting present,
I'm just by myself all day

507
00:34:59,358 --> 00:35:02,012
working and then checking
every time, I do not feel good.

508
00:35:07,105 --> 00:35:13,285
If the thought process
that went into building
these applications,

509
00:35:13,328 --> 00:35:17,115
Facebook being the first of
them to really understand it

510
00:35:17,158 --> 00:35:21,031
that thought process was
all about how do we consume
as much of your time

511
00:35:22,859 --> 00:35:25,645
and conscious
attention as possible?

512
00:35:25,688 --> 00:35:29,170
And that means that
we need to sort of give you
a little dopamine hit

513
00:35:29,214 --> 00:35:31,085
every once in a while

514
00:35:31,129 --> 00:35:35,350
because someone liked
or commented on a photo
or a post or whatever.

515
00:35:35,394 --> 00:35:38,310
And that's going to get you
to contribute more content.

516
00:35:38,353 --> 00:35:41,574
And that's going to get you, you
know, more likes and comments

517
00:35:41,617 --> 00:35:44,838
and it's a-- it's a valid--
it's a social validation
feedback loop

518
00:35:44,881 --> 00:35:50,713
that that it's like, I mean
it's exactly the kind of thing
that a that a hacker like myself

519
00:35:50,757 --> 00:35:54,195
would come up with
because you're exploiting
a vulnerability

520
00:35:54,239 --> 00:35:56,502
in human psychology.

521
00:35:56,545 --> 00:35:58,721
We all want to be liked

522
00:35:58,765 --> 00:36:01,681
but now we want to be
liked by sixteen million

523
00:36:02,856 --> 00:36:07,077
and will now some of us
do anything to be liked.

524
00:36:08,078 --> 00:36:13,954
We-- we used to do anything
to be liked but it was the by
the person in front of you.

525
00:36:13,997 --> 00:36:17,958
Now it's to be liked
by sixteen million people
that you don't know.

526
00:36:18,001 --> 00:36:20,178
So now 16 million
people might like you,

527
00:36:20,221 --> 00:36:23,355
but 16 million people might
also have an opinion of you.

528
00:36:23,398 --> 00:36:25,661
And they want to
be liked as well.

529
00:36:25,705 --> 00:36:30,231
So I don't, I'm not blaming
anything or any thing

530
00:36:30,275 --> 00:36:35,062
but we have to ask ourselves
what is the long-term if
not to the short-term effect

531
00:36:35,105 --> 00:36:37,151
of too much information.

532
00:36:37,195 --> 00:36:40,981
Getting these likes and seeing
how people react on your
social media platforms

533
00:36:41,024 --> 00:36:43,288
are like little highs.

534
00:36:43,331 --> 00:36:49,076
The problem with that is at the
beginning it was okay to get
3 likes, 4 likes twice a day

535
00:36:49,119 --> 00:36:52,253
but then you want to keep those
endorphins flowing and you need

536
00:36:52,297 --> 00:36:54,299
a bigger and more
impactful high.

537
00:36:54,342 --> 00:36:57,432
And that's where people
really start posting more

538
00:36:57,476 --> 00:37:01,262
and they go through
so many filters to find
that perfect shot.

539
00:37:01,306 --> 00:37:06,746
And, unfortunately, it
could derail their daily lives
in such an extreme way

540
00:37:06,789 --> 00:37:08,878
that they forget the
person next to them,

541
00:37:08,922 --> 00:37:12,360
that they forget about the
person across the dinner table,

542
00:37:12,404 --> 00:37:16,712
but they're more infatuated
by the food on the table and
sharing that on Instagram.

543
00:37:18,105 --> 00:37:20,977
I can't tell you how
many times I cooked dinner
with my girlfriends

544
00:37:21,021 --> 00:37:23,328
and no one can put
their phone down.

545
00:37:23,371 --> 00:37:27,767
Like everyone's on their phone
taking photos and it's kind
of like no one's actually like

546
00:37:27,810 --> 00:37:30,552
enjoying the dinner
or the company because
everyone just wants

547
00:37:30,596 --> 00:37:32,511
to get that photo for the Gram.

548
00:37:32,554 --> 00:37:35,122
So you guys ever go to lunch--
people you are with always
on their phones?

549
00:37:35,165 --> 00:37:36,384
Yeah.

550
00:37:36,428 --> 00:37:38,256
I mean I am guilty
of that, you know.

551
00:37:38,299 --> 00:37:40,606
It's almost like if
you don't show the people
who aren't with you

552
00:37:40,649 --> 00:37:43,391
how much fun you have then
you're actually not having fun.

553
00:37:43,435 --> 00:37:46,612
I mean what's the point
of having fun if you can't
share it with people?

554
00:37:46,655 --> 00:37:51,269
I just did a piece
for a major network on
something called phubbing

555
00:37:52,531 --> 00:37:56,622
where people take out their
cell phones when they're
in the company of others,

556
00:37:56,665 --> 00:38:01,409
ignore the people they're
alive with and at the same
time are on Facebook

557
00:38:01,453 --> 00:38:07,720
or Instagram or taking
pictures of their food, etc. So
we have a need not to be bored.

558
00:38:08,808 --> 00:38:13,334
I guess Andy Warhol said
it best, "Everybody wants
their 15 minutes of fame."

559
00:38:13,378 --> 00:38:19,297
And somehow this is a--
a kind of gratuitous way

560
00:38:19,340 --> 00:38:21,516
of getting your
15 minutes of fame.

561
00:38:21,560 --> 00:38:28,828
It is inhibiting people's
ability to create a strong
and powerful positive memory.

562
00:38:28,871 --> 00:38:32,440
You know, creating a good memory
requires a certain flow.

563
00:38:32,484 --> 00:38:36,749
It requires perspective.
It requires being present
in the moment

564
00:38:36,792 --> 00:38:40,840
and when you're looking at your
phone to check social media

565
00:38:40,883 --> 00:38:44,800
to figure out what you're
going to post to take 27 selfies

566
00:38:44,844 --> 00:38:46,367
to try to get the right one,

567
00:38:46,411 --> 00:38:50,458
to be snapping 30 different
angles of your salmon

568
00:38:50,502 --> 00:38:55,811
is certainly ruining your
experience of the moment.

569
00:38:58,161 --> 00:39:02,644
One of its biggest
negative effects is that it's,
essentially, ruining our ability

570
00:39:02,688 --> 00:39:05,604
to create memories
that we hold on to.

571
00:39:05,647 --> 00:39:11,131
The inventors-- creators,
you know and it's,
it's me, it's Mark,

572
00:39:11,174 --> 00:39:15,178
it's the you know Kevin
Systrom and Instagram,
it's all of these people,

573
00:39:15,222 --> 00:39:21,881
understood this consciously
and we did it anyway.

574
00:39:21,924 --> 00:39:27,713
And I'm and-- and it's just as
a small company you think
"Aw this, will never really..."

575
00:39:27,756 --> 00:39:30,933
You know, you're just you're
just trying to increase your--

576
00:39:30,977 --> 00:39:33,196
you know, you're just trying
to increase your traffic.

577
00:39:33,240 --> 00:39:37,853
You're just trying to increase
retention, you know like
you're, you're-- you-- you're.

578
00:39:37,897 --> 00:39:43,250
You can't imagine
what it would mean
to have a billion users

579
00:39:43,293 --> 00:39:48,081
who are spending four hours
a day on your platform.

580
00:39:48,124 --> 00:39:50,344
Like what is that
doing to people's brains?

581
00:39:50,388 --> 00:39:55,218
I mean I-- I'm I actually don't
even use social media anymore

582
00:39:56,306 --> 00:40:00,833
because it's, it's like--
it's too much of-- it it's
too much of a time sink.

583
00:40:00,876 --> 00:40:05,794
The latest research is telling
us that people are spending
hours to an average

584
00:40:05,838 --> 00:40:09,407
of 19 and a half
hours in front of screens.

585
00:40:09,450 --> 00:40:11,321
It's astounding.

586
00:40:11,365 --> 00:40:16,501
We can expect people
being conditioned

587
00:40:16,544 --> 00:40:21,636
to experience such
as the new normal.
What that means is

588
00:40:21,680 --> 00:40:22,637
when I'm not

589
00:40:24,378 --> 00:40:31,211
around my phone,
when I forget my phone
at home, go into work

590
00:40:31,254 --> 00:40:35,694
that would create
some psychological and
perhaps physical withdrawal

591
00:40:35,737 --> 00:40:37,173
in me.

592
00:40:37,217 --> 00:40:42,962
I become a creature needing
that phone to survive.

593
00:40:43,005 --> 00:40:45,094
If you took your phone away
how long could you survive?

594
00:40:45,138 --> 00:40:49,229
Honestly? Yeah, maybe
four and a half minutes.

595
00:40:49,272 --> 00:40:50,622
Yeah, I can't do it.

596
00:40:50,665 --> 00:40:54,974
If we're really trying
my luck, like testing me,

597
00:40:56,323 --> 00:40:57,890
maybe like 14 minutes.

598
00:40:57,933 --> 00:41:00,762
I'm worried about social media
in the future. I think it's,

599
00:41:00,806 --> 00:41:06,420
I think it's bringing us
actually away from each
other. Isn't that ironic?

600
00:41:06,464 --> 00:41:10,729
You see two kids and each
one is on their cell phone
not talking to each other

601
00:41:10,772 --> 00:41:15,908
but, yet, I believe that
I may not be here
to see it but I believe

602
00:41:15,951 --> 00:41:21,217
that social media
will actually eventually
make us strangers.

603
00:41:29,443 --> 00:41:33,403
There's the downside
of losing personal contact
with people around you,

604
00:41:33,447 --> 00:41:35,405
not taking phone
calls as much.

605
00:41:35,449 --> 00:41:36,798
-Texting instead of--
-Right.

606
00:41:36,842 --> 00:41:39,279
Or messaging and things
like that, you know.

607
00:41:39,322 --> 00:41:44,458
It's interesting, the
younger generations I feel like
you call them and they're like,

608
00:41:44,502 --> 00:41:46,460
"I'm not picking that up.
What do you mean
like you're calling me?"

609
00:41:46,504 --> 00:41:48,157
I don't answer phone calls.

610
00:41:48,201 --> 00:41:51,247
I know. I barely answer
phone calls now because
it's all email.

611
00:41:51,291 --> 00:41:54,860
It's all direct messaging
and it's also quick contact.

612
00:41:54,903 --> 00:41:58,298
The big danger are these
11-year-olds that are getting
their smartphones,

613
00:41:58,341 --> 00:42:00,822
their Instagram because they're
at such a vulnerable age.

614
00:42:00,866 --> 00:42:04,217
I couldn't imagine dealing
with all that stuff
at eleven, twelve.

615
00:42:04,260 --> 00:42:07,307
And they are going to be
the most affected

616
00:42:07,350 --> 00:42:10,658
because they're not having
those real genuine,
you know connections

617
00:42:10,702 --> 00:42:12,617
whether they're with their
friends, their phones are-

618
00:42:12,660 --> 00:42:15,358
because they don't have
at eleven, twelve, they
don't-- they don't know

619
00:42:15,402 --> 00:42:18,710
not to put their phones
away, just hang out with
their friends and be present.

620
00:42:18,753 --> 00:42:21,887
So they're going to be on their
phones all the time and it's
going to-- it's going to--

621
00:42:21,930 --> 00:42:24,063
they're going to socialize
probably a lot differently.

622
00:42:35,422 --> 00:42:39,078
Addiction is that thing that
is grabbing your attention

623
00:42:39,121 --> 00:42:41,994
and that you are actually
abusing to an extent.

624
00:42:42,037 --> 00:42:46,302
So people think social
media can't be or your
digital platforms can't be.

625
00:42:46,346 --> 00:42:48,827
But the question is
if you wake up,

626
00:42:48,870 --> 00:42:51,873
who do you greet first,
your phone or the
person next to you?

627
00:42:51,917 --> 00:42:53,962
What do you want to see first?

628
00:42:54,006 --> 00:42:57,357
Who do you check in first?
Is it on Instagram or social
platforms or do you say,

629
00:42:57,400 --> 00:42:58,663
"Hello honey, good morning."

630
00:42:58,706 --> 00:43:00,752
Your first 10 minutes
when you wake up?

631
00:43:00,795 --> 00:43:02,928
Where do I go? What do I do?

632
00:43:02,971 --> 00:43:04,451
Your phone is still...

633
00:43:04,494 --> 00:43:07,759
Yeah I go to Twitter first
and then I go to Instagram.

634
00:43:07,802 --> 00:43:09,499
And then I go to use 24.

635
00:43:11,545 --> 00:43:14,983
And then I go to
then I go to TMZ and then
I go to the Shade Room.

636
00:43:16,028 --> 00:43:21,555
And then I go to
Fashion Bomb Baby. Yeah,
then I go back to Twitter.

637
00:43:21,599 --> 00:43:25,080
Any addiction becomes a problem
when it impacts your daily life,

638
00:43:25,124 --> 00:43:28,344
your priorities, and especially
your relationships.

639
00:43:28,388 --> 00:43:35,090
I think it's very important that
we learn to navigate our digital
and our physical relationships

640
00:43:35,134 --> 00:43:41,053
and look at the bridge in
between, the bridge of trust,
the bridge of authenticity,

641
00:43:41,096 --> 00:43:46,493
the bridge of really being
present in the moment.

642
00:43:46,536 --> 00:43:50,540
Yes, you can do those
things online but when last
did you call a friend?

643
00:43:50,584 --> 00:43:54,893
When last did you actually
call your friend on a birthday,
instead of just saying

644
00:43:54,936 --> 00:43:58,505
happy birthday on Facebook
or sending a WhatsApp
or a voice note?

645
00:43:58,548 --> 00:44:01,639
No one's teaching you how
to use this responsibly.
It's like drinking, for example.

646
00:44:01,682 --> 00:44:03,684
You know, you can go into
the bar and have a few drinks

647
00:44:03,728 --> 00:44:06,121
but if you're binge drinking
every day that's a problem.

648
00:44:06,165 --> 00:44:09,908
And so right now most kids,
most teenagers and even
20-something-year-olds,

649
00:44:09,951 --> 00:44:13,651
they're binging on Instagram
all day and it's going
to affect them.

650
00:44:13,694 --> 00:44:19,221
I find when I am on my iPhone
that my finger automatically
goes to Instagram.

651
00:44:19,265 --> 00:44:23,399
So I have officially
logged myself out so
I'm not constantly on it 24/7

652
00:44:23,443 --> 00:44:26,315
but I'm constantly
opening up Instagram all
day, it's really pathetic.

653
00:44:26,359 --> 00:44:30,885
I'm on my phone too much
and Instagram is one of the
most common things I'm on.

654
00:44:30,929 --> 00:44:33,279
I think that I am addicted
to social media, yes.

655
00:44:33,322 --> 00:44:36,064
I would agree. I think I am
pretty addicted to social media.

656
00:44:36,108 --> 00:44:41,896
I think in a couple of years,
you know young people
are going to start going to

657
00:44:41,940 --> 00:44:45,552
you know, I think
focus groups where
they're either depressed

658
00:44:45,595 --> 00:44:49,948
or they've been, you know,
bullied or social media

659
00:44:49,991 --> 00:44:53,342
has had an impact on them
or they are addicted so much so

660
00:44:53,386 --> 00:44:57,042
that it's becoming you know,
leading to depression
or whatever.

661
00:44:57,085 --> 00:45:02,351
But it's scary and it's
definitely, definitely leading
there, if it's not there yet.

662
00:45:02,395 --> 00:45:09,097
I think we're going to find
proliferation of addiction
treatment, addiction centers,

663
00:45:09,141 --> 00:45:15,147
programs, initiatives aimed
at helping our society deal
with such a big problem.

664
00:45:15,190 --> 00:45:19,281
And it's something that will
have to be addressed
and-- and take priority

665
00:45:19,325 --> 00:45:23,895
and probably just
as much or if not more than
alcohol abuse, drug abuse.

666
00:45:23,938 --> 00:45:28,943
I mean it's really taking
over people's lives and
I think we're just beginning

667
00:45:28,987 --> 00:45:32,599
to understand
the effects of social
media on our psyche.

668
00:45:32,642 --> 00:45:34,819
One way to tell whether
someone's addicted

669
00:45:34,862 --> 00:45:39,214
to their social media platform,
I look at three issues.

670
00:45:39,258 --> 00:45:43,741
The first is control
whether I have control
over my social media use

671
00:45:43,784 --> 00:45:48,789
or if my social media account
seems to have control over
me rather, that's the first.

672
00:45:48,833 --> 00:45:52,097
The second, another
C word, is compulsion.

673
00:45:52,140 --> 00:45:54,882
For example, if in my
conversation with you right now,

674
00:45:54,926 --> 00:45:59,191
if in the back of my head
I'm thinking about that photo
I uploaded to Facebook

675
00:45:59,234 --> 00:46:04,065
two hours ago and wondering
if it's accumulating likes
the way I'd like it to,

676
00:46:04,109 --> 00:46:06,372
I'm not really here in the
conversation with you,

677
00:46:06,415 --> 00:46:10,724
then that's compulsion and
I've got a problem to look at.

678
00:46:10,768 --> 00:46:17,383
The third C is consequences.
If the way I engage
on my-- with people

679
00:46:17,426 --> 00:46:20,168
with the outside world
through my social media accounts

680
00:46:21,387 --> 00:46:25,826
have already brought on negative
consequences in my life

681
00:46:25,870 --> 00:46:28,829
but despite those
negative consequences
I continue to maintain

682
00:46:28,873 --> 00:46:31,005
that similar pattern
then I've got a problem.

683
00:46:31,049 --> 00:46:36,054
Your happiness has to do
a lot with your expectations
and what social media

684
00:46:36,097 --> 00:46:40,667
is doing is it's creating a huge
and growing discrepancy

685
00:46:40,710 --> 00:46:44,758
between what you think
your life should be like
and what it's actually like.

686
00:46:44,802 --> 00:46:51,112
And this is a problem
because when you're checking
your phone 47 times in a day

687
00:46:51,156 --> 00:46:53,941
and seeing all
these perfect images,

688
00:46:53,985 --> 00:46:56,552
when you're seeing people
do what you wish you can do,

689
00:46:56,596 --> 00:46:59,164
having the wealth you want,
having the body you want,

690
00:46:59,207 --> 00:47:01,253
having the relationship
you want,

691
00:47:01,296 --> 00:47:03,951
it's, essentially, you know,
gonna make you miserable

692
00:47:03,995 --> 00:47:06,824
if you believe you should
have these things.

693
00:47:06,867 --> 00:47:09,914
And the big joke is that these
things aren't even real.

694
00:47:09,957 --> 00:47:13,831
They're just somebody else's
fantasy of what they want other
people to think their life is.

695
00:47:13,874 --> 00:47:16,007
So you're, essentially,
feeling miserable

696
00:47:16,050 --> 00:47:20,315
because you viewed
somebody else's fantasy,
somebody else's lie.

697
00:47:20,359 --> 00:47:24,493
It creates a false sense of
realism, virtual reality, yes.

698
00:47:24,537 --> 00:47:28,410
But it's, it's gotten
so real and it's not
just what's real in--

699
00:47:28,454 --> 00:47:33,676
what's real for the sight
of the eyes, it's what's real
for the person's experience.

700
00:47:33,720 --> 00:47:40,292
And when that becomes
something so real that
outmatches what's in reality,

701
00:47:41,946 --> 00:47:46,254
we may-- we may condition
ourselves into the default mode

702
00:47:46,298 --> 00:47:50,693
of choosing virtual
reality over reality
on a consistent basis

703
00:47:50,737 --> 00:47:54,915
and we know that's
a recipe of destruction
for real-life relationships.

704
00:47:54,959 --> 00:47:58,092
There is something
about the world of social media

705
00:47:58,136 --> 00:48:03,924
that I think can lead
to a sense that one
is performing their self.

706
00:48:03,968 --> 00:48:09,495
So whether that performance
is the true self or the
authentic self or a self

707
00:48:09,538 --> 00:48:12,890
that is put into the public
sphere for consumption,

708
00:48:14,282 --> 00:48:17,155
you know that's
something I think that's been
going on for a very long time.

709
00:48:17,198 --> 00:48:23,422
So word got out that
I was in L.A. and I kinda
have a popular Instagram.

710
00:48:23,465 --> 00:48:25,424
And a lot of people
like me surprisingly

711
00:48:25,467 --> 00:48:29,602
because I'm a terror,
like literally terror, terror.

712
00:48:29,645 --> 00:48:35,129
And you know the Tasmanian
Devil, when I'm fucked up
on Boov poppers,

713
00:48:35,173 --> 00:48:40,526
casaamigos, those
are the only three things that
are ever in my body besides cum.

714
00:48:40,569 --> 00:48:44,530
So life is very short,
so why not just get
fucking naked--

715
00:48:49,970 --> 00:48:51,972
Welcome to yougotnomale.

716
00:48:52,016 --> 00:48:56,237
Social media makes people

717
00:48:56,281 --> 00:49:01,939
retreat to their devices when
they're in need of withdrawal.

718
00:49:01,982 --> 00:49:05,681
When they can't handle reality
they switch their attention over

719
00:49:05,725 --> 00:49:08,815
to this you know little
rewarding world of social media

720
00:49:08,858 --> 00:49:14,038
and I believe that might be
kind of the same model
for the drug user.

721
00:49:14,081 --> 00:49:17,780
So my favorite drug in the world
is which is not even a drug,

722
00:49:17,824 --> 00:49:21,523
it's legit legal called poppers.

723
00:49:21,567 --> 00:49:25,701
What they're for is the
chemical and then makes
your asshole stretch

724
00:49:25,745 --> 00:49:32,578
so it makes anal sex
feel better for you but I know
I've-- I know how to breathe

725
00:49:32,621 --> 00:49:40,020
because I love yoga so I don't
have to take these but if you
want to do them recreationally

726
00:49:40,064 --> 00:49:44,807
it literally, watch here, I'll
have someone ask me a question.

727
00:49:46,026 --> 00:49:47,506
Give me one second.

728
00:49:47,549 --> 00:49:49,377
[snorts]

729
00:49:54,382 --> 00:49:57,124
Like if you ask me
who the president--

730
00:49:57,168 --> 00:50:01,172
what wait, wait--what
was that word.

731
00:50:04,958 --> 00:50:06,003
So,

732
00:50:09,528 --> 00:50:15,273
I always forget how
strong they are um
but like literally it just like

733
00:50:17,753 --> 00:50:20,539
it your brain just goes away
for like 20 seconds.

734
00:50:20,582 --> 00:50:25,022
So that you-- it's just
fucking fun. It's simple.

735
00:50:25,935 --> 00:50:29,548
On baby, man this is one of my
favorite liquor stores out west
man, you know what I'm saying?

736
00:50:29,591 --> 00:50:35,684
Oh brother, how you feeling
my brother? Let me get
aaaaa... Damn!

737
00:50:35,728 --> 00:50:36,946
Let me get a fifth of Hennessy.

738
00:50:36,990 --> 00:50:38,687
[friend talking]

739
00:50:39,688 --> 00:50:40,515
Cool.

740
00:50:40,559 --> 00:50:41,473
Back to the ghetto.

741
00:50:47,609 --> 00:50:48,871
Zimboobofu!

742
00:50:50,873 --> 00:50:53,093
You got some cups?
You got some cups?

743
00:50:53,137 --> 00:50:54,094
Thanks, my brother.

744
00:50:56,531 --> 00:50:58,577
Wish you the best, man,
you know what I'm saying?

745
00:50:58,620 --> 00:51:01,232
Look, I'll just put the
motherfucking thing in the
motherfucking thing, right?

746
00:51:02,233 --> 00:51:05,540
You gave me
a whole damn flee, god
damn, it's a party.

747
00:51:05,584 --> 00:51:08,065
I'll see you man
all at the wedding and shit.
You know who I am?

748
00:51:08,108 --> 00:51:09,414
No, I don't know
who the fuck you are.

749
00:51:09,457 --> 00:51:11,068
-You don't?
-No.

750
00:51:11,111 --> 00:51:13,722
Well you better find out. Emilio
Estevez looking at Big boot ass,

751
00:51:13,766 --> 00:51:15,420
at three-story
building boot ass,

752
00:51:15,463 --> 00:51:17,813
your ass need a lot
of the giving them bitches
by my momma.

753
00:51:17,857 --> 00:51:22,079
Matter of fact your ass stepped
on aggressive alley cats in the
fat ass boots of my mama boy.

754
00:51:22,122 --> 00:51:25,995
Your ass got on some
"Harry I'm coming home
alone" seven ass boo ass.

755
00:51:26,039 --> 00:51:29,695
Well, my mama boy. Your
ass walking the party and the
motherfucking news you skip

756
00:51:29,738 --> 00:51:33,438
with those fat ass boots.
Heavy D booties, space jam
boot ass, on my mama, boy.

757
00:51:33,481 --> 00:51:37,355
Them bitches high-level
security booties, boy!
Steve Hightower boot ass.

758
00:51:37,398 --> 00:51:39,748
Well my mama is a bitch
as fat as hell on my momma boy!

759
00:51:39,792 --> 00:51:43,709
So I know it's a lot of bullies
and haters on social media

760
00:51:43,752 --> 00:51:46,799
and the way I deal with them is
I just ignore them, you know
what I'm saying? Like...

761
00:51:46,842 --> 00:51:48,540
And if I was like bullying

762
00:51:48,583 --> 00:51:50,237
they'd probably look at me
as a bully because
I talk about people

763
00:51:50,281 --> 00:51:54,763
but my mom always
told me sticks and stones
may break my bones

764
00:51:54,807 --> 00:51:56,765
but words will never
hurt me, man.

765
00:51:56,809 --> 00:51:59,159
Y'all need to stop letting
the words get to you and
stop being so sensitive.

766
00:51:59,203 --> 00:52:04,425
I get a lot of hate from like
how like aggressive I am on
Instagram or whatever,

767
00:52:04,469 --> 00:52:09,430
but like literally the--
it's so simple I just want
to make people laugh.

768
00:52:09,474 --> 00:52:13,173
Like if I can get you
through your day and
make you have a laugh

769
00:52:13,217 --> 00:52:18,135
and you're having a shitty day
because I mean the world is so
fucked right now, it's crazy.

770
00:52:18,178 --> 00:52:20,702
Like that's-- that's
all I care about.

771
00:52:20,746 --> 00:52:26,360
I did get a lot of hate about
the way I look or you know if I
had my lips done or whatever.

772
00:52:26,404 --> 00:52:31,060
Whereas now I think people
are just so used to people
just doing what they want

773
00:52:31,104 --> 00:52:33,367
I very rarely get hate.

774
00:52:33,411 --> 00:52:35,587
Sometimes you'll get people
that just think anyone that's
putting themselves out there

775
00:52:35,630 --> 00:52:38,111
is a scammer, "Oh you're selling
a product, you're a scammer."

776
00:52:38,155 --> 00:52:41,984
No, bitch, I fucking transformed
millions of lives. I'm helping
people every day.

777
00:52:42,028 --> 00:52:44,378
I get all these
fucking transformations.
50 pounds, 100 pounds,

778
00:52:44,422 --> 00:52:48,382
I walk down the street, I see
these crazy results but there's
always one idiot that's like,

779
00:52:48,426 --> 00:52:49,992
"Oh you're scamming people."

780
00:52:50,036 --> 00:52:51,864
like "Your bullshit. Oh fake
transfer-- everything's fake!"

781
00:52:51,907 --> 00:52:54,432
I'm like this doesn't
make any sense. I meet
these people every day.

782
00:52:54,475 --> 00:52:56,825
I have tons of
transformations you can go
on their Instagram page

783
00:52:56,869 --> 00:52:58,914
and talk to them and
see what they did.

784
00:52:58,958 --> 00:53:03,223
So that's what pisses me off
when people trying to just
completely discredit it

785
00:53:03,267 --> 00:53:07,445
and just like,
"No, you're fake news."
Whatever. No this is real news.

786
00:53:07,488 --> 00:53:09,142
We don't deal with
haters on Instagram.

787
00:53:09,186 --> 00:53:12,928
We just block them.
I love the block button.
Block and mute.

788
00:53:12,972 --> 00:53:16,193
This guy says he knew you.
He grew up with you,
played hockey with you...

789
00:53:16,236 --> 00:53:17,890
-Who?
-And you sucked at hockey.

790
00:53:17,933 --> 00:53:20,066
-What an asshole!
-He said you were bench warmer.

791
00:53:20,109 --> 00:53:21,937
Fuck him. No he-- I never
was a bench warmer.

792
00:53:21,981 --> 00:53:25,637
I don't even know him.
Dude, I was like
the top goal scorer.

793
00:53:25,680 --> 00:53:28,117
-What his age...?
-He's not.

794
00:53:28,161 --> 00:53:29,902
-What's his name? Noah?
-Yeah.

795
00:53:29,945 --> 00:53:32,252
-He did not say I suck a hockey.
-I swear to God.

796
00:53:32,296 --> 00:53:33,384
Fucking delete him.

797
00:53:35,429 --> 00:53:38,954
I definitely reply to the haters
sometimes and sometimes
it's just a "Fuck you."

798
00:53:40,260 --> 00:53:42,523
♪♪♪

799
00:53:58,670 --> 00:54:04,023
The word public figure
to me, I think if you could
call yourself a public figure,

800
00:54:04,066 --> 00:54:09,898
you need to just settle down
like it's not-- you're not
really a public figure-

801
00:54:09,942 --> 00:54:12,771
like I'd say a public figure
would be an A-list celebrity.

802
00:54:12,814 --> 00:54:15,208
Someone who gets stopped in
the street, there's paparazzi.

803
00:54:15,252 --> 00:54:19,691
Like if you have 100k
on Instagram, you're
not a public figure

804
00:54:19,734 --> 00:54:22,650
but I don't know,
that's just my opinion.

805
00:54:22,694 --> 00:54:26,350
I don't have any weight with the
word public figure there's so
many people that are supposed

806
00:54:26,393 --> 00:54:29,004
public figures with
5,000 followers
to just take pictures.

807
00:54:29,048 --> 00:54:34,314
What I am passionate
about isn't having eyeballs,
it's changing people.

808
00:54:34,358 --> 00:54:38,449
It's helping them have more
confidence and anyone could
be a public figure you know,

809
00:54:38,492 --> 00:54:42,714
if they have those that first
whatever I don't 10 thousand
followers Instagram.

810
00:54:42,757 --> 00:54:45,412
But that doesn't
mean that they're
actually inspiring people.

811
00:54:46,413 --> 00:54:50,591
Sometimes you know
a lot of Instagramers you
know they show the lifestyle,

812
00:54:50,635 --> 00:54:52,941
but it doesn't
actually help people really
achieve what they want.

813
00:54:54,029 --> 00:54:57,163
I host like the biggest parties
in the world-- in New York.

814
00:54:57,206 --> 00:55:00,384
Like my party I host
at Paul's Baby Grand

815
00:55:00,427 --> 00:55:04,692
is like people like-- it's like
the closest thing to Studio 54.

816
00:55:04,736 --> 00:55:09,436
Like I walked away from Taylor
Swift there one night because
she talked to me about cats

817
00:55:09,480 --> 00:55:11,525
and I really don't like cats.

818
00:55:11,569 --> 00:55:16,269
And she's also Taylor Swift.
Also I'm so sorry for this fake
ass British accent

819
00:55:16,313 --> 00:55:20,491
but I've partied for five
straight days and for some
reason I think of British

820
00:55:20,534 --> 00:55:23,320
or my voice just gave up and it
moved to another continent.

821
00:55:23,363 --> 00:55:25,147
Where is my backpack?

822
00:55:30,152 --> 00:55:32,024
Where is she?

823
00:55:32,067 --> 00:55:33,895
Her name's Marlo Hampton
and because she's my
favorite housewife ever.

824
00:55:33,939 --> 00:55:35,854
I'm obsessed with
"The Real Housewives."

825
00:55:35,897 --> 00:55:41,990
Oh my God, there she is.
So this is Marlo Hampton
cause if she got wet--

826
00:55:42,034 --> 00:55:46,168
god forbid her we would die.
And she's Dolce & Gabbana

827
00:55:46,212 --> 00:55:51,739
like literally D&G and it is
literally, I paid $1,300

828
00:55:51,783 --> 00:55:57,397
for a stuffed animal with
a Dolce & Gabbana tag,
but she carries my jewels,

829
00:55:57,441 --> 00:56:00,095
my poppers, my passport

830
00:56:01,445 --> 00:56:05,710
and probably something I'm
not allowed to say on camera.

831
00:56:05,753 --> 00:56:09,670
As much as there
can be this kind of dark
side to influencers,

832
00:56:09,714 --> 00:56:16,590
I've seen a lot of really
positive things come out
of this trend of influencers.

833
00:56:16,634 --> 00:56:20,072
I think some of these people are
really having an impact on youth

834
00:56:20,115 --> 00:56:23,989
and on women
and on mental health
and I think that's laudable.

835
00:56:24,032 --> 00:56:28,515
Not only is it going to change
my world, I think it's going to
make people's lives

836
00:56:28,559 --> 00:56:32,954
a little easier, especially
if you are trying to get
into entertainment.

837
00:56:32,998 --> 00:56:36,784
It's happening every day,
you know, you don't wait
for anything anymore.

838
00:56:36,828 --> 00:56:41,180
If you have a song, put
it on YouTube. If you're a
fashionista put it on Instagram,

839
00:56:41,223 --> 00:56:44,444
if you're a blogger,
blog away, you know.
Somebody might find you.

840
00:56:44,488 --> 00:56:47,404
Your influence might be bigger
than what you think.

841
00:56:47,447 --> 00:56:49,971
Your footprint and cup might
be bigger than what you think.

842
00:56:50,015 --> 00:56:53,714
Social media platforms
are definitely a benefit
for any business.

843
00:56:53,758 --> 00:56:58,850
I think it's important that
we build brands and that we
use these digital highways

844
00:56:58,893 --> 00:57:02,157
to help us to get to people
we would usually never get to.

845
00:57:02,201 --> 00:57:07,598
It is changing that I see how
brands are figuring it out
and how much it's killing

846
00:57:07,641 --> 00:57:11,036
old technology
and old methodologies

847
00:57:11,079 --> 00:57:13,604
and all the ways
of doing business
which I fucking love.

848
00:57:22,830 --> 00:57:27,095
I'm not Mark Zuckerberg.
I don't know what's next, but

849
00:57:27,139 --> 00:57:29,402
I feel like Instagram
is probably paving the way

850
00:57:29,446 --> 00:57:31,230
and whatever it
needs to do next though

851
00:57:31,273 --> 00:57:33,624
integrate it into their
platform because it's
very, very difficult

852
00:57:33,667 --> 00:57:37,105
to convince millions
of people to jump on
a new foreign platform.

853
00:57:37,149 --> 00:57:40,848
I think to myself like
how much longer
can I actually do this for?

854
00:57:40,892 --> 00:57:44,548
Like is this something that
I can do for another five
to ten years? I don't know.

855
00:57:44,591 --> 00:57:46,898
I don't know like will
there be something else

856
00:57:46,941 --> 00:57:49,378
like will there be
another platform? I think
about it all the time.

857
00:57:50,510 --> 00:57:56,734
And I think I'm just going to
keep doing me and I think like
I just try and stay present

858
00:57:56,777 --> 00:58:02,174
like obviously my-- as I get
older my following and my
demographic is changing.

859
00:58:02,217 --> 00:58:05,525
So you know like
in a couple years if I have
kids like maybe I'll move

860
00:58:05,569 --> 00:58:09,311
into you know being
a mommy influencer
which is massive nowadays.

861
00:58:09,355 --> 00:58:11,444
It's massive.

862
00:58:11,488 --> 00:58:14,621
But it's just where
it's just where I go in life
like as long as I'm still doing,

863
00:58:14,665 --> 00:58:18,146
you know, I'm still
on track with my brand

864
00:58:18,190 --> 00:58:20,932
like hopefully it just lasts
for as long as it can.

865
00:58:20,975 --> 00:58:24,239
Being a public
figure like I literally,

866
00:58:24,283 --> 00:58:28,548
one, I avoid Washington
Square Park because
I can't walk through it

867
00:58:28,592 --> 00:58:32,117
because I get, I get
stopped legit non-stop.

868
00:58:32,160 --> 00:58:33,814
♪♪♪

869
00:58:44,782 --> 00:58:48,350
♪ Oh, it's mystery to me

870
00:58:49,308 --> 00:58:54,531
♪ We have agreed
With which we have agreed ♪

871
00:58:56,010 --> 00:59:00,885
♪ And you think you have
To want more than you need ♪

872
00:59:02,321 --> 00:59:06,891
♪ Until you have it all
You won't be free ♪

873
00:59:10,198 --> 00:59:16,161
♪ Society, you're
A crazy breed ♪

874
00:59:16,204 --> 00:59:22,776
♪ I hope you're not
Lonely without me ♪

875
00:59:25,692 --> 00:59:30,654
♪ When you want more than
You have you think you need ♪

876
00:59:31,742 --> 00:59:34,222
♪ And when you think
More than you want ♪

877
00:59:34,266 --> 00:59:36,790
♪ Your thoughts begin to bleed

878
00:59:37,922 --> 00:59:42,579
♪ I think I need to find
A bigger place ♪

879
00:59:43,580 --> 00:59:46,060
♪ 'Cause when you have
More than you think ♪

880
00:59:46,104 --> 00:59:48,454
♪ You need more space

881
00:59:51,718 --> 00:59:57,506
♪ Society, you're
A crazy breed ♪

882
00:59:57,550 --> 01:00:03,600
♪ I hope you're not
Lonely without me ♪

883
01:00:03,643 --> 01:00:09,344
♪ Society, crazy indeed

884
01:00:09,388 --> 01:00:14,915
♪ I hope you're not
Lonely without me ♪

885
01:00:15,873 --> 01:00:19,964
In the world's view
a public figure is probably
the one with the most likes,

886
01:00:20,007 --> 01:00:21,574
with the most followers,

887
01:00:21,618 --> 01:00:24,969
the person who you see
on the front page
of every magazine.

888
01:00:25,012 --> 01:00:32,324
The person that everyone
knows for and for and through
the photos that we see of them

889
01:00:32,367 --> 01:00:37,764
and so often, we forgot,
forget that they have lives
behind the scenes.

890
01:00:37,808 --> 01:00:42,900
And I think as communities and,
specifically, online communities

891
01:00:42,943 --> 01:00:47,208
we put so much pressure
on them to be there for us

892
01:00:47,252 --> 01:00:51,299
and we own them
in a sense if we think
about the online space.

893
01:00:51,343 --> 01:00:56,130
Whereas those people
are really living a real life

894
01:00:56,174 --> 01:01:01,875
offline and I want
to encourage everybody
to just respect that.

895
01:01:03,616 --> 01:01:08,273
♪ There's those thinking
More or less, less is more ♪

896
01:01:09,448 --> 01:01:14,192
♪ But if less is more
How you keeping score ♪

897
01:01:15,367 --> 01:01:20,285
♪ Means for every point
Make your level drops ♪

898
01:01:22,026 --> 01:01:25,943
♪ Kind of like you starting
From the top ♪

899
01:01:26,944 --> 01:01:29,555
♪ You can't do that

900
01:01:29,598 --> 01:01:35,343
♪ Society, you're
A crazy breed ♪

901
01:01:35,387 --> 01:01:41,436
♪ I hope you're not
Lonely without me ♪

902
01:01:41,480 --> 01:01:47,268
♪ Society, crazy indeed

903
01:01:47,312 --> 01:01:53,187
♪ I hope you're not
Lonely without me ♪

904
01:01:53,231 --> 01:01:59,019
♪ Society, have mercy on me

905
01:01:59,063 --> 01:02:04,111
♪ I hope you're not angry
If I disagree ♪

906
01:02:05,156 --> 01:02:06,940
♪ Society...

907
01:02:06,984 --> 01:02:09,551
And there he is now.
Sebastian, come on in.

908
01:02:09,595 --> 01:02:12,903
-This isn't on camera.
-It can be on camera, come on.

909
01:02:12,946 --> 01:02:15,906
Come on camera, babe, sit here.

910
01:02:17,124 --> 01:02:19,518
Sit here, you've got no male.

911
01:02:19,561 --> 01:02:24,001
It's enigmatic
this relationship.
It's strange but beautiful.

912
01:02:24,044 --> 01:02:28,919
I see so much brilliance
in Sebastian and how
smart he is, you know.

913
01:02:28,962 --> 01:02:29,876
And--

914
01:02:31,791 --> 01:02:34,533
I'm like you I-- I just
want to-- my father
died right in front of me.

915
01:02:34,576 --> 01:02:38,363
I literally just want
to make people laugh.
I've gone through depression.

916
01:02:39,277 --> 01:02:43,629
It's not like what you've
been through but it's a
step to make people forget

917
01:02:43,672 --> 01:02:47,154
about one moment in their
life if I can make them laugh.

918
01:02:47,198 --> 01:02:48,547
And that's what I love.

919
01:02:52,464 --> 01:02:54,553
[music ends]

920
01:02:56,816 --> 01:02:58,600
♪♪♪

921
01:03:13,572 --> 01:03:17,054
Alright, got another one. Baby
boy? Fuck is going on with you?

922
01:03:17,097 --> 01:03:19,970
You must be ready to attend
this barbecue, my brother.

923
01:03:20,013 --> 01:03:23,538
Yeah barbecue my milkshake
brings all the boys to the yard

924
01:03:23,582 --> 01:03:26,759
and their life is better than
yours looking at blame

925
01:03:26,803 --> 01:03:30,110
either like you posing in the
gate skills commercial man is
lucky charm looking ass

926
01:03:30,154 --> 01:03:33,853
confused fruitloop, looking
at yo ass through a Pink
Panther perm to your head

927
01:03:33,897 --> 01:03:36,073
and called it a day.
Rainbow coalition fit.

928
01:03:36,116 --> 01:03:39,946
You laying there like you just
threw up and shouted at the same
time then passed out.

929
01:03:39,990 --> 01:03:43,384
Matter of fact your ass is
like the joker in the very
first Batman movie

930
01:03:43,428 --> 01:03:45,691
that was ever made your little
ugly ass on baby boy.

931
01:03:45,734 --> 01:03:49,173
You like you suck all the sauce
off the flame hot before you
chew that motherfucker.

932
01:03:49,216 --> 01:03:53,177
Your ass laying there like you
listening to sexual seduction.

933
01:03:53,220 --> 01:03:56,354
Ugly ass but the password to
your computer's doohickey Rickey

934
01:03:56,397 --> 01:03:59,052
and the only thing you
watch on that is Lizz porn
you little ugly ass

935
01:03:59,096 --> 01:04:02,055
but as a matter of fact
we heard you went to
Victoria's Secret yesterday

936
01:04:02,099 --> 01:04:05,624
and set it up because they want
to start a clothing line what
you call Victor Secrets,

937
01:04:05,667 --> 01:04:07,800
you little ugly ass.

938
01:04:07,844 --> 01:04:10,759
♪ When the doves cry
Unhealthy Prince looking ass
on boy, you ugly as hell.

939
01:04:10,803 --> 01:04:12,239
♪ I lose my name

940
01:04:12,283 --> 01:04:14,676
♪ Everybody loves my game

941
01:04:14,720 --> 01:04:17,897
♪ But am I strong enough
To love the world ♪

942
01:04:17,941 --> 01:04:19,551
♪ And have the word love me

943
01:04:19,594 --> 01:04:21,901
♪ I'm a public figure

944
01:04:21,945 --> 01:04:23,903
♪ I'm a rising star

945
01:04:24,948 --> 01:04:27,907
♪ And I can't believe
Someone like me ♪

946
01:04:27,951 --> 01:04:29,648
♪ Could ever get this far

947
01:04:29,691 --> 01:04:32,085
♪ Like a public figure

948
01:04:32,129 --> 01:04:34,827
♪ I'm a superstar

949
01:04:34,871 --> 01:04:37,917
♪ So don't wait
Until tomorrow ♪

950
01:04:37,961 --> 01:04:40,920
♪ To find out who you are

951
01:04:50,147 --> 01:04:52,540
♪ It's an addiction

952
01:04:52,584 --> 01:04:54,107
♪ All I can see

953
01:04:55,021 --> 01:04:57,458
♪ Is millions of people

954
01:04:57,502 --> 01:04:59,112
♪ Following me

955
01:05:00,157 --> 01:05:02,594
♪ Everybody knows me now

956
01:05:02,637 --> 01:05:05,162
♪ I can't even leave my house

957
01:05:05,205 --> 01:05:07,904
♪ 'Cause I'm living
For the moment ♪

958
01:05:07,947 --> 01:05:10,123
♪ Being all that I can be

959
01:05:10,167 --> 01:05:12,517
♪ I'm a public figure

960
01:05:12,560 --> 01:05:14,388
♪ I'm a rising star

961
01:05:15,389 --> 01:05:18,436
♪ And I can't believe
Someone like me ♪

962
01:05:18,479 --> 01:05:20,177
♪ Could ever get this far

963
01:05:20,220 --> 01:05:22,701
♪ Like a public figure

964
01:05:22,744 --> 01:05:24,485
♪ I'm a superstar

965
01:05:25,617 --> 01:05:28,359
♪ So don't wait until tomorrow

966
01:05:28,402 --> 01:05:30,883
♪ To find out who you are

967
01:05:41,154 --> 01:05:43,591
♪ A word to all the haters

968
01:05:43,635 --> 01:05:46,159
♪ Who haven't got a clue

969
01:05:46,203 --> 01:05:48,640
♪ Your dreams
Are not so far away ♪

970
01:05:48,683 --> 01:05:53,210
♪ Just believe in you

971
01:05:53,253 --> 01:05:55,777
♪ I'm a public figure

972
01:05:55,821 --> 01:05:57,605
♪ I'm a rising star

973
01:05:58,606 --> 01:06:01,566
♪ And I can't believe
Someone like me ♪

974
01:06:01,609 --> 01:06:03,350
♪ Could ever get this far

975
01:06:03,394 --> 01:06:05,918
♪ Like a public figure

976
01:06:05,962 --> 01:06:08,529
♪ I'm a superstar

977
01:06:08,573 --> 01:06:11,445
♪ So don't wait until tomorrow

978
01:06:11,489 --> 01:06:14,100
♪ To find out who you are

979
01:06:14,144 --> 01:06:16,233
♪ Public figure

980
01:06:16,276 --> 01:06:17,886
♪ I'm a rising star

981
01:06:18,844 --> 01:06:21,151
♪ Public figure

982
01:06:21,194 --> 01:06:23,544
♪ Rising star

983
01:06:23,588 --> 01:06:25,546
♪ Public figure

984
01:06:26,417 --> 01:06:27,940
♪ Rising star

985
01:06:28,897 --> 01:06:31,335
♪ Public figure

986
01:06:31,378 --> 01:06:33,467
♪ Rising star

987
01:06:33,511 --> 01:06:35,469
♪ Like a public figure


