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1
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In Silicon Valley
there's a lot of origin stories

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00:00:49,083 --> 00:00:53,416
of companies that were at...
had the right idea, but were completely

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00:00:53,417 --> 00:00:58,749
at the wrong time and yet they
paved the path for everything else.

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00:00:58,750 --> 00:01:02,124
There are a handful of
stories that define Silicon Valley.

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You know, there are legends,
and General Magic was one of the legends.

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You have to believe,
you have to be proud, you have to be

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00:01:12,125 --> 00:01:16,457
absolutely convinced that you're gonna
bend the way the world is moving,

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and you're going to take
it in a different direction.

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If you're always playing it
safe and you're not failing

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00:01:22,125 --> 00:01:26,333
there's a very high probability you are
not doing anything particularly important.

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No matter how big we dreamed,
the fact that you could touch

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the lives of billions,
billions,

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it was vaguely
imaginable,

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but the scale of it
was inconceivable.

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The reason you should
care about the story of General Magic

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is because it involves
something fundamental,

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and that is...
failure isn't the end.

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Failure is actually
the beginning.

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The reason this story so
haunts the people that were involved,

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00:02:03,000 --> 00:02:09,000
that they still live with it,
is because they knew that they were right.

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00:02:11,250 --> 00:02:15,916
Did it fail? I mean, the company
itself failed, the ideas didn't fail.

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00:02:15,917 --> 00:02:20,375
The people who worked there didn't fail.
So, was it a failure?

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00:03:45,625 --> 00:03:47,000
I was in high school.

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Sixteen at the time.

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I didn't really wanna go to class.
Every waking moment that I wasn't in school

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I was on the computer, learning something
about it, programming and doing something.

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Talking to friends about it, I was the geek,
you know, The Revenge of the Nerds.

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00:04:03,375 --> 00:04:09,457
For me every weekend was fixing things, or
building things, from the age of three or four.

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00:04:09,458 --> 00:04:13,124
Soapbox derby racer, or we could
repair lawnmowers or what have you.

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00:04:13,125 --> 00:04:19,165
But with this I could create new things.
I could sit there and I could program a game,

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or I could program graphics, I could do things
and you spoke a language no one else knew

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and you could tell people about
it and they were like, wow.

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And then it was the Mac
and it was all about the Mac.

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What is that?

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There were names of people like Andy
Hertzfeld, Joanna Hoffman, Bill Atkinson,

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00:04:43,208 --> 00:04:48,374
rock stars in Rolling Stone, but had nothing
to do with music. They were my heroes.

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00:04:48,375 --> 00:04:52,499
My name is Andy Hertzfeld, I bought and
fell in love with an Apple II in 1978.

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And went to work for Apple in 1979 and was
lucky enough to help design the Macintosh.

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You have to go
and find out more about them,

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00:05:01,375 --> 00:05:04,208
and how can I go work with them,
because I wanted to be like them.

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00:05:12,208 --> 00:05:17,833
Hello, I am Macintosh.
It sure is great to get out of that bag.

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January 24th 1984,

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00:05:21,625 --> 00:05:24,165
uh, the Macintosh was being
publicly introduced

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to the world,
for the very first time.

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You know what
I remember? We were sitting here

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00:05:30,375 --> 00:05:37,541
and there was this roar, just sort of
like a sound wave coming, coming at us.

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It was a culmination of years of
work, of years of expectation.

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This was it.

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00:05:44,583 --> 00:05:48,124
What we are trying to do
with Macintosh is take away

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00:05:48,125 --> 00:05:51,207
yet another barrier
to usage of personal computers.

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00:05:51,208 --> 00:05:53,624
One of the neatest things about
Macintosh was we had a chance

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to change the way that people
thought of computers.

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We called it the computer
for the rest of us,

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00:05:59,291 --> 00:06:02,332
because computers
weren't for ordinary people.

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00:06:02,333 --> 00:06:06,457
We thought we had a chance to make a
difference. Steve Jobs just drummed it into us.

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00:06:06,458 --> 00:06:09,040
He was just such
a brilliant motivator.

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The greatest people are self-managing.
They don't need to be managed.

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What they need
is a common vision.

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Once they know what to do,
they'll go figure out how to do it.

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We truly believed
with every fiber of our being

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that if we can solve that problem of,
um, making computers accessible

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to an ordinary person by making
them easy enough to use,

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we could truly change the world.

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But behind the scenes,

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00:06:35,583 --> 00:06:38,791
behind that facade,
things were changing.

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00:06:38,792 --> 00:06:41,791
Steve Jobs was involved
in palace politics.

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00:06:41,792 --> 00:06:44,791
That was much bigger
at that moment than the Mac.

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00:06:44,792 --> 00:06:48,958
I was just too tunnel-visioned
to be able to appreciate that.

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00:06:48,959 --> 00:06:51,958
I got a phone call, like
around 10:00 a.m. in the morning

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00:06:51,959 --> 00:06:57,458
from someone on the Mac team saying, "You
won't believe this, but Steve got fired."

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The core team was stunned.
That said, things were a mess in many ways.

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But Steve and John Sculley didn't
agree about what to do with it.

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Fights escalated to the point
where the board told Sculley

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00:07:16,333 --> 00:07:18,709
that he had to remove Steve.

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Um, wrenching decision
for everyone,

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both Steve and Sculley
and everyone close to them.

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Since the Mac,

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really I think we were all
looking for the next thing

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00:07:33,834 --> 00:07:37,374
- because it really jaded us for anything else.
- Yes.

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00:07:37,375 --> 00:07:40,666
Any other project that kept
coming up, kinda fizzled very quickly

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00:07:40,667 --> 00:07:43,624
because it didn't have
the grandness of the vision,

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00:07:43,625 --> 00:07:47,833
it didn't have the grandness
of potential impact.

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And now what?

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00:08:06,458 --> 00:08:09,791
Good evening, I'm Marc Porat.

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00:08:09,792 --> 00:08:12,749
Today many people believe
that information tools

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00:08:12,750 --> 00:08:17,040
are the third technology to change
the course of civilization.

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Changing our relationship
to nature, to each other,

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to the very way
we experience reality.

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00:08:23,1000 --> 00:08:27,749
The Aspen Institute attracted
some of the most amazing people.

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It had a place where they could speak
freely to each other in private.

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00:08:31,917 --> 00:08:35,749
Cyrus Vance or Henry Kissinger
or the Shahbanou of Iran or...

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Very, very powerful people that
you would never expect to meet.

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Those were the people, that was,
that was the teaching there, you could,

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00:08:43,333 --> 00:08:47,916
and in fact, you were responsible and
had a mandate to invent the future.

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00:08:47,917 --> 00:08:52,958
Because the future your parents
handed you, that was broken.

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00:08:52,959 --> 00:08:59,750
And so that started me in the track of
saying, "What can I do to create the future?"

97
00:09:02,250 --> 00:09:06,624
There comes a moment where for
some reason you are in the future,

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00:09:06,625 --> 00:09:10,999
and you see something very,
very clearly. You just see it.

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00:09:11,000 --> 00:09:13,958
That's what happened to me,
and I went into the future,

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and I saw the world which, which I
thought was very real and very tangible.

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And I stood in that moment, inside it,
and I looked around my... me,

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00:09:24,083 --> 00:09:28,792
and it was there, it was all there.
It was basically the General Magic vision.

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It was gonna be so revolutionary
that it would take over the world.

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So this book I wrote in 1989 and this
was a compilation of, of the ideas.

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And it was called
Pocket Crystal.

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And this is
what we came up with in 1989.

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And there it is,
we really had it.

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00:10:01,875 --> 00:10:02,875
We definitely had it.

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00:10:16,417 --> 00:10:19,374
Business is just stories.
That's what people do, they tell stories.

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00:10:19,375 --> 00:10:23,499
And they... and the ones who tell the
most compelling stories are the ones who,

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00:10:23,500 --> 00:10:28,833
you know, end up making the most progress
forward and Marc was a great story teller.

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00:10:28,834 --> 00:10:33,040
After Steve Jobs left in 1985,
a lot of people were pretty depressed,

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and they wondered what Apple's
future was going to be like.

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You know, could Apple still
go on without Steve Jobs there?

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00:10:39,458 --> 00:10:43,874
Marc was one of the first people to see
that computing in the future was gonna be,

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not just about computation,
it was gonna be about communications,

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it was gonna be about content and it
was gonna be very, very personal.

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Something that you could
hold in your hand.

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And it was a telephone,
it was essentially going to be a smartphone

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with a lot
of intelligence in it.

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Imagine a personal computer,
with applications organized

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00:11:02,333 --> 00:11:04,416
around these personal
wants and needs.

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00:11:04,417 --> 00:11:07,791
An object through which you communicated
with yourself about everything

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00:11:07,792 --> 00:11:12,708
that you're thinking about. It was the way
you reached out and touched other people,

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00:11:12,709 --> 00:11:18,165
and it was the way that you reach
beyond that into the larger world.

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00:11:18,166 --> 00:11:23,791
Marc always came with his giant red book,
uh, and he would thumb through the pages

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00:11:23,792 --> 00:11:27,958
and, uh,
he was able to romance me,

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00:11:27,959 --> 00:11:31,791
he was able to romance
Bill Atkinson, Andy Hertzfeld.

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00:11:31,792 --> 00:11:33,541
Please leave
a message and we will return

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00:11:33,542 --> 00:11:35,874
your call
as quickly as possible.

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00:11:35,875 --> 00:11:39,332
I saw a message on my answering
machine from Bill Atkinson

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00:11:39,333 --> 00:11:41,499
who was my mentor
at Apple, my hero.

133
00:11:41,500 --> 00:11:43,791
"I just saw
the greatest thing ever.

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You got to come back to
Apple to work with me on it."

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00:11:46,417 --> 00:11:51,416
And the very next day Marc Porat came over
to my house with his models and stuff.

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00:11:51,417 --> 00:11:54,457
Wouldn't it be nice, if all these notes,
which are very useful,

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I could have with me when I needed them.
Wouldn't it be nice I suppose,

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00:11:57,250 --> 00:12:02,290
if letters that were important,
arrived, fell out of the sky.

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00:12:02,291 --> 00:12:07,040
I was a little skeptical at first,
because Marc is such a slick salesperson,

140
00:12:07,041 --> 00:12:09,541
but I saw that, hey,
this is pretty cool.

141
00:12:09,542 --> 00:12:12,874
And when I saw this,
the concept and I talked to Marc,

142
00:12:12,875 --> 00:12:14,958
I got the same butterflies
in my stomach.

143
00:12:14,959 --> 00:12:19,290
The same feeling that I had when I
first encountered the Macintosh.

144
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This book was not just ideas,

145
00:12:23,375 --> 00:12:26,833
not just possibilities,

146
00:12:26,834 --> 00:12:29,541
but this was a complete
and thorough collection

147
00:12:29,542 --> 00:12:33,332
of the vision of the future,
scenario by scenario.

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Marc said, "We are gonna create what
comes after the personal computer."

149
00:12:38,250 --> 00:12:41,874
"John," he said, "I think this
can be the future of Apple,

150
00:12:41,875 --> 00:12:44,124
but I'm not sure it
can be done inside of Apple.

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00:12:44,125 --> 00:12:46,207
I think it's got to be
a separate company."

152
00:12:46,208 --> 00:12:49,999
I helped Marc get the investment
from the Apple board.

153
00:12:50,000 --> 00:12:52,708
So Apple ended up
spinning out General Magic.

154
00:12:52,709 --> 00:12:57,332
This was the beginning of what became,
I think, the most important company

155
00:12:57,333 --> 00:13:00,165
to come out of Silicon Valley
that nobody had ever heard of.

156
00:13:09,834 --> 00:13:11,666
There was this
aura of secrecy.

157
00:13:11,667 --> 00:13:13,582
We knew the people that went in.

158
00:13:13,583 --> 00:13:15,207
We knew they were smart people.

159
00:13:15,208 --> 00:13:19,082
You know it had Apple's
fairy dust sprinkled on it.

160
00:13:19,083 --> 00:13:20,708
So we had no idea what it was,

161
00:13:20,709 --> 00:13:24,082
but by the rumors
it seemed just captivating.

162
00:13:24,083 --> 00:13:27,332
There's this company,
it has Andy and Bill and,

163
00:13:27,333 --> 00:13:29,541
and they're going off
to do something.

164
00:13:29,542 --> 00:13:33,958
And I was like, "I don't know what they are
doing yet, but I know I need to be there."

165
00:13:33,959 --> 00:13:38,040
I was dressed up,
I had my suit coat and a tie,

166
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and I was there at about
8:30 in the morning.

167
00:13:40,208 --> 00:13:43,249
I knocked on the door,
no one answered, so I opened the door

168
00:13:43,250 --> 00:13:46,207
and it was very quiet and I'm
like, "Where is everybody?"

169
00:13:46,208 --> 00:13:50,416
And I look over and there are
two people in this office

170
00:13:50,417 --> 00:13:55,082
and they had been there all night,
and they looked at me with these dazed eyes

171
00:13:55,083 --> 00:14:00,791
and they were like, "We're
not hiring." And that was it.

172
00:14:00,792 --> 00:14:05,249
Everybody in the valley knew that
Magic was... was doing something really cool,

173
00:14:05,250 --> 00:14:08,125
and really hot, they didn't
know exactly what it was.

174
00:14:11,875 --> 00:14:16,082
Everybody wanted to be there and people
literally would sleep on the doorstep

175
00:14:16,083 --> 00:14:18,290
to try to get an interview
or get into the building.

176
00:14:18,291 --> 00:14:21,040
I mean from your
perspective, is this unique?

177
00:14:21,041 --> 00:14:23,124
Or is this everywhere in
the valley and not so special?

178
00:14:23,125 --> 00:14:26,249
No, no it's
not everywhere in the valley!

179
00:14:26,250 --> 00:14:29,999
The best, the brightest
the coolest, the smartest.

180
00:14:30,000 --> 00:14:32,999
Hi Megan, welcome aboard.

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00:14:33,000 --> 00:14:34,999
Oh, smile!
You are on "Candid Camera."

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00:14:35,000 --> 00:14:37,457
I was always
building things.

183
00:14:37,458 --> 00:14:42,541
I come from a long line of engineers.
And so the idea of going to Silicon Valley

184
00:14:42,542 --> 00:14:46,165
and learning with these extraordinary
people how to make products

185
00:14:46,166 --> 00:14:48,708
and create things
and do just amazing things,

186
00:14:48,709 --> 00:14:51,041
that's what I wanted to do,
it was drawing me.

187
00:14:54,500 --> 00:15:00,457
Andy Hertzfeld had gotten my name as
a Mac developer, and so he called me.

188
00:15:00,458 --> 00:15:03,499
I'm sorry to offend you with
this Non Disclosure Agreement...

189
00:15:03,500 --> 00:15:05,916
But he couldn't tell me what it
was, and I was just thinking,

190
00:15:05,917 --> 00:15:08,041
"Oh my god I am talking to
Andy Hertzfeld right now."

191
00:15:10,959 --> 00:15:14,290
My parents are looking at
me going, "I don't know anything

192
00:15:14,291 --> 00:15:17,749
about this General Magic.
Why don't you go to a company you know, like

193
00:15:17,750 --> 00:15:22,416
IBM or Microsoft, can't you go
there, where it's well known?"

194
00:15:22,417 --> 00:15:25,332
I'm like, "No, I wanna go
work for General Magic."

195
00:15:25,333 --> 00:15:29,249
He would call me ten, fifteen
times a day just begging,

196
00:15:29,250 --> 00:15:32,624
"Please get my resume"
and he would just ask me,

197
00:15:32,625 --> 00:15:35,249
"Please, I will not stop
until I work there."

198
00:15:35,250 --> 00:15:37,666
And so I go into
the interview, first thing in,

199
00:15:37,667 --> 00:15:42,874
people sat me down on the floor, ripped my
tie off, ripped off my jacket and said,

200
00:15:42,875 --> 00:15:47,332
"That's not how we work here." So I go home
back to Michigan, packed up all my things,

201
00:15:47,333 --> 00:15:49,999
and put them in a car and then I'm like,
I got to hear something.

202
00:15:50,000 --> 00:15:54,416
So I called Dee. "What's going on?"
"We have a process, we are going through it.

203
00:15:54,417 --> 00:15:56,999
We are gonna have a meeting we will
talk about you, we will let you know."

204
00:15:57,000 --> 00:15:58,624
He would not
stop calling me.

205
00:15:58,625 --> 00:16:01,040
Then I started calling
like every day.

206
00:16:01,041 --> 00:16:04,666
I said, "please call him
because he is driving me crazy."

207
00:16:04,667 --> 00:16:07,124
I got the call.
"Congratulations

208
00:16:07,125 --> 00:16:10,457
you got the job,"
and I just went nuts.

209
00:16:45,041 --> 00:16:49,749
Email from me to John Sculley:
"We realize that the root of our strength

210
00:16:49,750 --> 00:16:55,207
was that we understood how people use
information machines better than anyone else.

211
00:16:55,208 --> 00:16:58,165
This is our early vision
for the product.

212
00:16:58,166 --> 00:17:03,332
A tiny computer, a phone,
a very personal object.

213
00:17:03,333 --> 00:17:05,624
It must be beautiful.

214
00:17:05,625 --> 00:17:10,792
It must offer the kind of personal satisfaction
that a fine piece of jewelry brings.

215
00:17:13,250 --> 00:17:18,207
It will have a perceived value
even when it is not being used.

216
00:17:18,208 --> 00:17:21,791
It should offer the comfort
of a touchstone.

217
00:17:21,792 --> 00:17:26,250
The tactile satisfaction of a seashell.
The enchantment of a crystal.

218
00:17:29,500 --> 00:17:32,709
Once you use it, you won't
be able to live without it.

219
00:17:34,667 --> 00:17:36,333
It's just not another telephone.

220
00:17:38,709 --> 00:17:40,333
It must be something else."

221
00:17:45,375 --> 00:17:48,332
So a lot of people in the
valley they have this idea

222
00:17:48,333 --> 00:17:50,833
that they're, that they're changing
the world and they say that a lot.

223
00:17:50,834 --> 00:17:54,040
They sometimes call themselves
"chief change agents," and stuff like that.

224
00:17:54,041 --> 00:17:57,749
It's mostly bullshit, uh, but they have to
believe it in order, you know, you don't make

225
00:17:57,750 --> 00:18:00,207
a photo app and you're not changing the
world with a photo app. You're just not.

226
00:18:00,208 --> 00:18:04,541
It's not solving cancer, it's not solving
poverty, it's not solving climate change.

227
00:18:04,542 --> 00:18:06,874
You know, they all have this idea
that they are doing something bigger

228
00:18:06,875 --> 00:18:10,624
than what the actual thing is,
but it's like the car, the lightbulb,

229
00:18:10,625 --> 00:18:14,457
it's the idea of a computer in your pocket,
it's a really big idea.

230
00:18:14,458 --> 00:18:18,124
This device that allows them
to access everything.

231
00:18:18,125 --> 00:18:20,416
But back then,
there wasn't an internet,

232
00:18:20,417 --> 00:18:22,916
there wasn't the worldwide
network of information.

233
00:18:22,917 --> 00:18:25,541
There weren't people using it,
there wasn't cell phones then,

234
00:18:25,542 --> 00:18:29,332
'cause there wasn't, you know, wireless,
like everything there wasn't, wasn't.

235
00:18:29,333 --> 00:18:32,332
The reason I started covering it,
was because when I saw it, I was like, "Oh!

236
00:18:32,333 --> 00:18:39,457
This is where it leads." The idea of mobile
computing, uhm, started at General Magic.

237
00:18:39,458 --> 00:18:41,791
- Hi guys, I've got the chips from Motorola.
- Yeah.

238
00:18:41,792 --> 00:18:43,917
Yay, all right, all right.

239
00:18:46,375 --> 00:18:47,582
Cool.

240
00:18:52,208 --> 00:18:55,541
When you started to hear about the different
people that were also there, it was like

241
00:18:55,542 --> 00:18:57,874
Dan Winkler?
Dan Winkler's here? I know Dan

242
00:18:57,875 --> 00:19:01,499
I would read all of his books!
There was Scott Knaster, Jimmy Freelander,

243
00:19:01,500 --> 00:19:03,666
Susan Kare, "They're here too?"

244
00:19:03,667 --> 00:19:05,582
Uhm, what am I doing right now?
Uhm...

245
00:19:05,583 --> 00:19:08,332
Picking that "Paradigm" movie.

246
00:19:08,333 --> 00:19:11,207
And then, all of a sudden,
Andy Hertzfeld walks by,

247
00:19:11,208 --> 00:19:14,541
Joanna Hoffman walks by,
and you're like, "Oh my god!" You know.

248
00:19:14,542 --> 00:19:18,124
"Aah," you know, you're resonating,
like the rock stars are here.

249
00:19:18,125 --> 00:19:22,249
- And then they just sit down on the floor next to you!
- How are you doing?

250
00:19:22,250 --> 00:19:25,541
It wasn't just the best
of the Apple of the 80's.

251
00:19:25,542 --> 00:19:29,874
It was the best of Apple early
90's that were all coming.

252
00:19:29,875 --> 00:19:32,207
And here is this whole
team of people bubbling

253
00:19:32,208 --> 00:19:35,416
and bursting, you know, and I'm still
trying to figure out how to get along.

254
00:19:35,417 --> 00:19:40,666
I have this kind of longer hair and
I got my high tops from Detroit.

255
00:19:40,667 --> 00:19:44,416
I was the lowest guy on the totem pole, you
know, "Give him some stuff and try things."

256
00:19:44,417 --> 00:19:47,749
- I was worried the chips had bugs in them.
- Cut your hands.

257
00:19:47,750 --> 00:19:52,249
I was only going into engineering
because I knew that it would be like a tool kit

258
00:19:52,250 --> 00:19:54,374
I could use until
someone would hire me.

259
00:19:54,375 --> 00:19:56,749
But then I got into it, and
it turns out, oh jeez, you know,

260
00:19:56,750 --> 00:20:00,499
like I was actually really good at circuit
design, like who knew, you know, who knew?

261
00:20:00,500 --> 00:20:03,374
The service I would most like to
see would be a shopping service.

262
00:20:03,375 --> 00:20:05,666
I could order everything,
from my Teletouch.

263
00:20:05,667 --> 00:20:08,582
A lot of times people in
their twenties are out, you know,

264
00:20:08,583 --> 00:20:11,124
in the bars and hanging out,
but our twenties are spent

265
00:20:11,125 --> 00:20:16,958
you know, just powering through, with each other,
building these extraordinary things together.

266
00:20:16,959 --> 00:20:21,541
...the camera.

267
00:20:21,542 --> 00:20:24,290
- Ooh!
- Tony, was that you?

268
00:20:24,291 --> 00:20:26,749
You know, I hadn't had that many
first days of jobs before

269
00:20:26,750 --> 00:20:30,624
and I wondered, "Is the first
day of every job like this?"

270
00:20:30,625 --> 00:20:33,958
- The answer to that is no.
- Zed, the cell broke open.

271
00:20:33,959 --> 00:20:37,124
I met Andy Hertzfeld for the first time,
he was already famous, I knew

272
00:20:37,125 --> 00:20:41,708
what he looked like. In my world he was one of
the superstars, and it is a little embarrassing

273
00:20:41,709 --> 00:20:44,207
to put it this way, but that was,
that was pretty much like falling in love.

274
00:20:44,208 --> 00:20:48,624
OK!
Let's... let's try to, uh, start the meeting,

275
00:20:48,625 --> 00:20:53,249
the... the first, uh,
the first obvious thing to mention is... is

276
00:20:53,250 --> 00:20:57,416
that we are not alone here today.
we're being filmed for posterity.

277
00:20:57,417 --> 00:21:01,332
It'll be a good historical
or hysterical document, uh,

278
00:21:01,333 --> 00:21:03,499
some time in the future anyway,
and so...

279
00:21:03,500 --> 00:21:06,165
Well, I was the black sheep.
I was a filmmaker.

280
00:21:06,166 --> 00:21:07,958
I'd never heard of a startup.

281
00:21:07,959 --> 00:21:10,499
I'm wired and wired
for Sam here.

282
00:21:10,500 --> 00:21:12,499
It shouldn't, it shouldn't
be too disruptive.

283
00:21:12,500 --> 00:21:14,791
What I understood
was that these people were

284
00:21:14,792 --> 00:21:17,541
doing something
so charmingly different,

285
00:21:17,542 --> 00:21:21,916
so charmingly new. So... fun.

286
00:21:21,917 --> 00:21:26,499
And you could trust them because what
they were driven towards, wasn't a job,

287
00:21:26,500 --> 00:21:29,916
the job never came up,
the salary never came up.

288
00:21:29,917 --> 00:21:33,249
It was where we were headed,
we were going to change the world.

289
00:21:33,250 --> 00:21:37,249
We all basically sat on the floor... no, I
did not. They all basically sat on the floor

290
00:21:37,250 --> 00:21:43,582
to talk about what it was,
what are we gonna call this handheld product.

291
00:21:43,583 --> 00:21:46,791
We've been talking about possible names,
what is the device?

292
00:21:46,792 --> 00:21:50,958
One of the things that's really special is
that it's in my pocket with me all the time.

293
00:21:50,959 --> 00:21:55,541
It's a very different thing than computers.
It's something that is in my pocket

294
00:21:55,542 --> 00:21:58,708
and I run my life out of it
and through it.

295
00:21:58,709 --> 00:22:00,833
It was this notion of anytime,
anywhere communication.

296
00:22:00,834 --> 00:22:03,249
The notion that it wasn't
just gonna be a phone,

297
00:22:03,250 --> 00:22:06,374
but you could do all these other
things with it, to integrate all that

298
00:22:06,375 --> 00:22:07,999
into one thing
that I could hold in my hand.

299
00:22:08,000 --> 00:22:09,624
I thought, "Oh my god,

300
00:22:09,625 --> 00:22:11,624
if I could have one of those."

301
00:22:11,625 --> 00:22:14,749
I'm ready. And that was
how things started.

302
00:22:14,750 --> 00:22:16,624
- We're rolling.
- Oh yeah?

303
00:22:18,083 --> 00:22:23,582
- Show us what's in the box.
- Uhm. OK.

304
00:22:23,583 --> 00:22:27,249
We are trying to make something that people
love. We need it to be like your watch,

305
00:22:27,250 --> 00:22:31,457
you know, it feels like you're saying your
watch, your glasses, your, your, um, your wallet.

306
00:22:31,458 --> 00:22:34,332
Something that you like the color,
you like the way it feels.

307
00:22:34,333 --> 00:22:38,999
You know this is a huge, ugly thing, but, um,
we had to start somewhere, we had to start

308
00:22:39,000 --> 00:22:42,040
with components that we could buy
off the shelf because you're...

309
00:22:42,041 --> 00:22:46,624
you're working from, uh...
You're working from wishes and ideas

310
00:22:46,625 --> 00:22:49,082
of how you wish it would be
and real components

311
00:22:49,083 --> 00:22:51,999
that you can buy that are cheap enough
that you can make the product reasonable

312
00:22:52,000 --> 00:22:54,791
so people can afford it because if it
cost a million dollars, forget it.

313
00:22:54,792 --> 00:22:56,958
Was that the first one
or the begin... in the beginning?

314
00:22:56,959 --> 00:23:00,082
This is in the very beginning and,
um, one of the problems with this,

315
00:23:00,083 --> 00:23:03,124
was that the touchscreen
was extremely noisy.

316
00:23:03,125 --> 00:23:07,040
And it just didn't have the resolution,
it would be a horrible experience

317
00:23:07,041 --> 00:23:10,416
for people to use this thing.
So that was actually our hardest component.

318
00:23:10,417 --> 00:23:13,958
We were pushing the envelope
on every single front,

319
00:23:13,959 --> 00:23:17,165
so we're figuring out what size
should it be, what sensor,

320
00:23:17,166 --> 00:23:21,165
what electric plug should it have,
how many buttons should we have if any.

321
00:23:21,166 --> 00:23:24,290
The feeling was that anything
was possible. You could shoot

322
00:23:24,291 --> 00:23:27,833
as high as you wanted to here and as a
team we were gonna be able to do it.

323
00:23:27,834 --> 00:23:32,791
The purpose of doing all this,
is to go out and... and create prototypes

324
00:23:32,792 --> 00:23:35,833
so that the team can plug them
into the Mac and run the software

325
00:23:35,834 --> 00:23:38,290
behind it and experience
what a user would experience.

326
00:23:38,291 --> 00:23:41,833
The array of personalities,
they were all like nuclear power plants,

327
00:23:41,834 --> 00:23:45,207
each one of them working on
solving these difficult problems.

328
00:23:45,208 --> 00:23:48,999
For me the challenge was challenging
myself to try and work at that level.

329
00:23:49,000 --> 00:23:53,833
I was a newbie. A lot of people got to just do,
you know, if you're the young guy in the team

330
00:23:53,834 --> 00:23:56,999
you had to learn and do.
So you had to work double or triple time.

331
00:23:56,1000 --> 00:23:59,290
He was our college kid.

332
00:23:59,291 --> 00:24:01,958
I'm hooking up
a demo so that we can see

333
00:24:01,959 --> 00:24:03,916
keyboards working
with the device.

334
00:24:03,917 --> 00:24:07,916
Tony wanted to learn
everything, from everyone.

335
00:24:07,917 --> 00:24:11,749
Whatever it was, yes!
And more of it and how can I do more to help.

336
00:24:11,750 --> 00:24:14,833
- Is it important?
- Uh, if you want to hook up disc drives

337
00:24:14,834 --> 00:24:17,457
and things of that nature, yeah.
It's really important.

338
00:24:17,458 --> 00:24:21,207
I wanted to make it work
really seamlessly and fast.

339
00:24:21,208 --> 00:24:25,666
This is basically our first test of our...
our... basically a first demo

340
00:24:25,667 --> 00:24:28,916
of our peripheral system
for the... for the walkabout.

341
00:24:28,917 --> 00:24:33,791
And this was a technology
to string peripherals together.

342
00:24:33,792 --> 00:24:38,916
Today we call it USB, and so we were
creating USB before the world knew about it.

343
00:24:38,917 --> 00:24:40,874
- Oh god.
- It finally works.

344
00:24:40,875 --> 00:24:45,040
We decided to make everything.
I mean, we were making it all.

345
00:24:45,041 --> 00:24:49,332
See right now the whole class viewable
texture is one formatter for everything.

346
00:24:49,333 --> 00:24:54,207
That meant we were custom building every
piece, it's kind of like hand assembling a car

347
00:24:54,208 --> 00:24:59,040
rather than using a factory.
And so it's, it's insane, it's insane.

348
00:24:59,041 --> 00:25:04,124
In many projects, you might build one
or two innovative break-out things,

349
00:25:04,125 --> 00:25:07,374
and then you build on top of a lot of
existing stuff, you kind of stand on

350
00:25:07,375 --> 00:25:10,916
the shoulders of giants, and we weren't
doing that at General Magic, we were

351
00:25:10,917 --> 00:25:14,207
building the giant from the toes all
the way up to its head.

352
00:25:14,208 --> 00:25:16,749
We couldn't find a touch screen
to solve this problem, in fact,

353
00:25:16,750 --> 00:25:20,083
at one point,
let me see if I can find it.

354
00:25:21,667 --> 00:25:23,874
At one point, we had to
invent one.

355
00:25:23,875 --> 00:25:27,290
This Wendell, who works for Wendell Sander,
he came up with this idea

356
00:25:27,291 --> 00:25:30,040
of a touch screen that would be
balanced on four points

357
00:25:30,041 --> 00:25:33,207
and as you pushed on it you
could, you could sense touch.

358
00:25:33,208 --> 00:25:35,749
So as you touch it
in any particular place,

359
00:25:35,750 --> 00:25:37,999
you can do the math,
so you do the whole force

360
00:25:38,000 --> 00:25:40,958
minus the X and Y and you can
figure out where you are.

361
00:25:40,959 --> 00:25:43,416
Whether you are touching T or
whether you're touching Caps Lock.

362
00:25:43,417 --> 00:25:47,207
- How small will it finally be, do you think?
- Some day?

363
00:25:47,208 --> 00:25:50,124
Dick Tracy wrist watch,
but...

364
00:25:50,125 --> 00:25:54,332
Right now, in the beginning, we are starting with
a screen size that's probably about that big.

365
00:25:54,333 --> 00:25:59,332
Technically it was really, really hard to
build something the size of those models.

366
00:25:59,333 --> 00:26:03,040
Uh, the technology just wasn't there yet,
but, hey, that was ok,

367
00:26:03,041 --> 00:26:06,457
to build something a little
clunkier for the first generation,

368
00:26:06,458 --> 00:26:11,208
we knew, uh, if it caught on,
it would eventually get down there.

369
00:26:12,750 --> 00:26:15,874
The touchscreen
is a little funky.

370
00:26:15,875 --> 00:26:18,040
What was this thing gonna look like?
You know, we knew what size screen

371
00:26:18,041 --> 00:26:19,791
we were gonna have,
but we didn't know that early

372
00:26:19,792 --> 00:26:22,207
everything we're gonna
put on that screen.

373
00:26:22,208 --> 00:26:23,666
The thing
about computer programming

374
00:26:23,667 --> 00:26:26,582
is you're making something
out of nothing.

375
00:26:26,583 --> 00:26:28,958
This is not nerds
creating for others nerds here.

376
00:26:28,959 --> 00:26:31,958
There is a creative
process here that is much like

377
00:26:31,959 --> 00:26:34,165
making a film or painting
a picture or doing a play.

378
00:26:34,166 --> 00:26:37,416
This is very creative, which is
a surprise to a lot of people.

379
00:26:37,417 --> 00:26:39,749
- This is a very creative process.
- You mean artistic?

380
00:26:39,750 --> 00:26:41,666
- Artistic? You mean artistic.
- Yeah.

381
00:26:41,667 --> 00:26:43,499
I'll ask him about them, OK?

382
00:26:43,500 --> 00:26:45,708
Yeah, that's absolut...
that got the crew yesterday.

383
00:26:45,709 --> 00:26:48,791
The common ground between
Apple and what we did

384
00:26:48,792 --> 00:26:52,165
at General Magic
in the sixties was idealism.

385
00:26:52,166 --> 00:26:55,833
Our art could make a difference
in, in the lives of everyone,

386
00:26:55,834 --> 00:26:59,332
everyone you know
and everyone you don't know.

387
00:26:59,333 --> 00:27:03,666
I think, uh, communications is the most
fundamentally human thing that we do,

388
00:27:03,667 --> 00:27:08,624
and that's really why what we are doing cuts
to the heart of... of... of who we are.

389
00:27:08,625 --> 00:27:13,290
Uh, that's what distinguishes people more
than any other thing I think, the, uh,

390
00:27:13,291 --> 00:27:19,040
the sense of community, a sense of, of,
reaching out from yourself to someone else.

391
00:27:19,041 --> 00:27:22,958
One of the things Bill and I do is
just by word of mouth passing, passing

392
00:27:22,959 --> 00:27:26,499
that spirit down, down
to the next generation.

393
00:27:26,500 --> 00:27:30,332
We were always saying, wow, wouldn't it be
great if we did that and Andy would do this,

394
00:27:30,333 --> 00:27:33,708
he would stay up all night coding
the thing that we just came up with

395
00:27:33,709 --> 00:27:36,999
the idea that evening. He would
stay up all night and bring in

396
00:27:37,000 --> 00:27:40,082
a fully working thing
the next morning.

397
00:27:40,083 --> 00:27:44,708
So we created this concept of
different rooms, and Andy went off

398
00:27:44,709 --> 00:27:47,499
and over the weekend
he completely rewrote the system

399
00:27:47,500 --> 00:27:52,374
to implement this hallways thing.
So we come back and it's all there.

400
00:27:52,375 --> 00:27:56,958
That shouldn't have been possible for one
person to do that much work in one go.

401
00:27:56,959 --> 00:28:00,457
Passion is the thing
that breaks through logic

402
00:28:00,458 --> 00:28:03,749
and makes you try
to get every part right,

403
00:28:03,750 --> 00:28:07,749
not because of some science,
but because of

404
00:28:07,750 --> 00:28:12,249
your feeling of pride and desire
to do something great.

405
00:28:12,250 --> 00:28:15,874
All you have to do is tap on
this little letter creating icon

406
00:28:15,875 --> 00:28:18,124
and, uh, your favorite
stationary pops out

407
00:28:18,125 --> 00:28:20,916
of the drawer. You notice
it looks like a little postcard.

408
00:28:20,917 --> 00:28:24,666
There was mail, there was calendar,
everything was communicating

409
00:28:24,667 --> 00:28:27,999
with each other and tiny little
things that would delight people

410
00:28:28,000 --> 00:28:32,666
that would wink at people that
would just make it so special.

411
00:28:32,667 --> 00:28:37,124
One interesting area we...
we haven't done is... is expressing emotions.

412
00:28:37,125 --> 00:28:39,999
Uh, what... what extent would you
use to express anger at someone.

413
00:28:40,000 --> 00:28:43,207
Emoticons, today,
emoticons are a big deal.

414
00:28:43,208 --> 00:28:45,833
In those days no one knew what
it was, there was no such thing.

415
00:28:45,834 --> 00:28:49,290
Andy and Bill would disappear
and come back with emoticons

416
00:28:49,291 --> 00:28:53,124
that were animated. They were
amazingly cute and intelligent.

417
00:28:53,125 --> 00:28:56,207
Only one person hated
the happy face. It's like...

418
00:28:56,208 --> 00:28:59,290
Who was that?

419
00:28:59,291 --> 00:29:02,249
I've certainly never worked with
a team as ambitious. It's almost like

420
00:29:02,250 --> 00:29:06,791
we didn't care about what made sense.
You know, how else could it be good enough?

421
00:29:06,792 --> 00:29:10,124
There was, uh, confidence,
even arrogance there too.

422
00:29:10,125 --> 00:29:13,541
Are you kidding me?
This is, this is fun!

423
00:29:13,542 --> 00:29:16,666
It was like we could walk
through walls and do anything.

424
00:29:16,667 --> 00:29:19,958
Being there with all these people
who were like, "We can change the world

425
00:29:19,959 --> 00:29:22,833
and we're going to do it
and let me show you how."

426
00:29:22,834 --> 00:29:26,165
They were on
a joy ride, a rocket ride

427
00:29:26,166 --> 00:29:29,082
with all the freedom
to do what they wanted to do.

428
00:29:29,083 --> 00:29:32,917
Now it's getting them to
understand this thing costs money.

429
00:29:37,083 --> 00:29:38,083
Real money.

430
00:29:41,834 --> 00:29:45,874
In 1990 there was no digital
telecommunications industry.

431
00:29:45,875 --> 00:29:48,958
It did not exist,
anywhere in the world.

432
00:29:48,959 --> 00:29:52,124
We were in the analog era,
there were no

433
00:29:52,125 --> 00:29:55,332
digital cellphones,
there was no World Wide Web.

434
00:29:55,333 --> 00:29:57,833
We were talking about bringing
millions of people onto a network

435
00:29:57,834 --> 00:30:00,916
that had to be industrial
strength, reliable,

436
00:30:00,917 --> 00:30:04,207
and run 24 by 7 by 365
with no glitches.

437
00:30:04,208 --> 00:30:06,708
Who else could do that,
but the telephone company?

438
00:30:06,709 --> 00:30:08,959
That's who we needed,
and that meant AT&T.

439
00:30:14,333 --> 00:30:17,207
The AT&T folks came in this
gigantic stretched limo that was too big

440
00:30:17,208 --> 00:30:19,541
to get into the parking lot and I
was watching them out of the window

441
00:30:19,542 --> 00:30:22,249
of the second floor conference room.
Watching them trying to maneuver the car

442
00:30:22,250 --> 00:30:27,207
into the parking lot.
They just couldn't do it.

443
00:30:27,208 --> 00:30:29,624
So they eventually got out of their
car and they trouped upstairs.

444
00:30:29,625 --> 00:30:33,040
We're still waiting for Bill and
people are staring at their shoes

445
00:30:33,041 --> 00:30:36,207
and a little uncomfortable.
That was not a good start.

446
00:30:36,208 --> 00:30:38,249
- Um...
- What happened?

447
00:30:38,250 --> 00:30:42,124
So Bill finally shows up.
Um, he hadn't taken a shower in a week.

448
00:30:42,125 --> 00:30:46,541
He was wearing a Hawaiian shirt,
he stunk like a goat.

449
00:30:46,542 --> 00:30:49,666
You could see the noses wrinkle on
the faces of the three AT&T guys,

450
00:30:49,667 --> 00:30:51,749
but they launched the demo.

451
00:30:51,750 --> 00:30:54,082
- This is a touchscreen? So I can ahead go and touch it.
- Yeah, yeah. Yeah.

452
00:30:54,083 --> 00:30:57,082
No one had ever thought
of the kind of ideas

453
00:30:57,083 --> 00:30:59,999
that Marc, Bill and Andy
had instantiated in this demo.

454
00:31:00,000 --> 00:31:01,874
...another step.
Would you like a cookie?

455
00:31:01,875 --> 00:31:03,791
- Oh no. I've eaten too many.
- Would you like a cookie?

456
00:31:03,792 --> 00:31:09,458
The AT&T folks said, "We're in," and they
joined us as the first network partner.

457
00:31:10,959 --> 00:31:14,582
You got to have AT&T,
you got to have Apple,

458
00:31:14,583 --> 00:31:16,165
that's your roots.

459
00:31:16,166 --> 00:31:20,749
You got to have Motorola and
Sony, they make the devices.

460
00:31:20,750 --> 00:31:22,082
And you got to have Phillips.

461
00:31:22,083 --> 00:31:24,207
They're also gonna
make devices.

462
00:31:24,208 --> 00:31:27,124
Without those, we couldn't
have been General Magic.

463
00:31:27,125 --> 00:31:32,958
And we charged them six million
dollars for the privilege of joining... each.

464
00:31:32,959 --> 00:31:36,249
Here was this little startup in Silicon
Valley, that was gonna change the world,

465
00:31:36,250 --> 00:31:40,124
everybody was afraid of being
left out of the vision.

466
00:31:40,125 --> 00:31:43,749
This company's scale is small,
but thinking so big.

467
00:31:43,750 --> 00:31:46,666
Immediately we
decided to join it

468
00:31:46,667 --> 00:31:50,416
Yes, just, boom,
one second, we decided.

469
00:31:50,417 --> 00:31:55,457
Sony Japan was unbelievably great,
but I think one of the things

470
00:31:55,458 --> 00:32:02,290
that Marc underestimated is how
each one of those relationships

471
00:32:02,291 --> 00:32:05,290
contributed to an enormous
level of complexity.

472
00:32:05,291 --> 00:32:08,374
...he said we have these three bears
out there, and we call them Goldilocks.

473
00:32:08,375 --> 00:32:11,207
We're gonna dance with the three bears.

474
00:32:11,208 --> 00:32:14,499
- Marc is Goldilocks.
- I find him, grraawr, grraawr!

475
00:32:14,500 --> 00:32:16,416
Gurrhr!

476
00:32:16,417 --> 00:32:18,708
I thought you grraawr, grraawr!

477
00:32:18,709 --> 00:32:21,124
The vision was gonna happen
because we were putting together

478
00:32:21,125 --> 00:32:24,332
16 of the largest companies
on the planet

479
00:32:24,333 --> 00:32:27,165
who are natural enemies, into...
into the same room at the same time.

480
00:32:27,166 --> 00:32:31,457
We knew we were innovating, no one had done
anything like that, and if it succeeded

481
00:32:31,458 --> 00:32:37,791
it would change everything and
that took a war-like energy.

482
00:32:37,792 --> 00:32:41,165
That was fighting,
that was battle.

483
00:32:45,417 --> 00:32:48,916
We had no choice, but to keep
quiet about the things we were doing

484
00:32:48,917 --> 00:32:54,541
because other companies were interested in
it as well, and we tried to keep secrecy

485
00:32:54,542 --> 00:33:01,457
at a level that would give a small company like
General Magic time to create, time to develop.

486
00:33:01,458 --> 00:33:06,749
Everybody had to shred everything.
We couldn't put everything in one bin.

487
00:33:06,750 --> 00:33:13,124
We had to wait and... and kind of dole
it out to various different places.

488
00:33:13,125 --> 00:33:15,207
We were asked not to talk
about it outside

489
00:33:15,208 --> 00:33:18,040
of the office because we didn't
want any of it leaked.

490
00:33:18,041 --> 00:33:22,040
So there was this buzz around the company,
but it really was kind of this, this, cipher.

491
00:33:22,041 --> 00:33:26,207
We had to keep it under wraps.
Part of that was this PR strategy

492
00:33:26,208 --> 00:33:30,916
that we had only one shot
to make news.

493
00:33:30,917 --> 00:33:34,457
"While we're in business
development stage, security is essential.

494
00:33:34,458 --> 00:33:37,624
If the concept leaks,
we lose our competitive edge.

495
00:33:37,625 --> 00:33:42,416
Please use the highest level of personal
attention to security, including,

496
00:33:42,417 --> 00:33:46,290
if asked by an Apple colleague
not on the team, say nothing.

497
00:33:46,291 --> 00:33:48,916
If asked by a non-Apple
person, tell me immediately."

498
00:33:48,917 --> 00:33:53,499
Now it should be noted,
John Sculley was running Apple at the time.

499
00:33:53,500 --> 00:33:59,125
In that sense he was our ally,
or so we thought.

500
00:34:03,250 --> 00:34:10,290
I was getting intense pressure from the Apple
board and from the Apple management team

501
00:34:10,291 --> 00:34:13,457
as to why was I spending
so much time on General Magic.

502
00:34:13,458 --> 00:34:18,457
And Apple was developing in parallel
a business that it owned 100% of,

503
00:34:18,458 --> 00:34:22,290
called Newton, and that looked
like they could ship a product.

504
00:34:22,291 --> 00:34:28,666
Ten years ago we launched Macintosh,
a revolution for the desktop.

505
00:34:28,667 --> 00:34:33,207
And today we are launching Newton,
a revolution for the pocket.

506
00:34:33,208 --> 00:34:37,666
John Sculley gave a keynote
address at the 1993

507
00:34:37,667 --> 00:34:41,791
consumer electronic shows where
he announced what we were doing.

508
00:34:41,792 --> 00:34:46,457
Imagine being able to take a cellular
telephone and be able to be paged

509
00:34:46,458 --> 00:34:50,916
on the phone and write a little note and
fax it off to someone else in response.

510
00:34:50,917 --> 00:34:56,332
Except he announced it as something Apple
was doing. We thought Apple wasn't doing it

511
00:34:56,333 --> 00:34:58,916
and we found out from
that speech that they were.

512
00:34:58,917 --> 00:35:02,374
I wish I could say
that I was hurt. I wasn't...

513
00:35:02,375 --> 00:35:06,165
I wasn't just hurt, I was angry.
I was fur... I was really angry.

514
00:35:06,166 --> 00:35:08,374
They had, uh,
decided to make something

515
00:35:08,375 --> 00:35:11,999
essentially based on
Marc's models.

516
00:35:12,000 --> 00:35:17,165
I thought Newton was,
I thought that they could co-exist, you know.

517
00:35:17,166 --> 00:35:22,499
And, so I wasn't really concerned
that Newton would hurt General Magic.

518
00:35:22,500 --> 00:35:27,332
They were our closest partner
who really gave us our life.

519
00:35:27,333 --> 00:35:33,958
And so when we found out that they were trying
to kill us, we felt completely betrayed.

520
00:35:33,959 --> 00:35:39,250
You wanna know about the Newton? I'll tell
you about the Newton, ♪♪♪♪ the Newton.

521
00:35:42,208 --> 00:35:46,290
The Newton
announcement caused vision envy

522
00:35:46,291 --> 00:35:48,624
on the part of all
of our partners.

523
00:35:48,625 --> 00:35:52,541
They thought that Sculley's
was bigger than theirs.

524
00:35:52,542 --> 00:35:56,040
"I want that vision thing. Do
that vision thing for me too."

525
00:35:56,041 --> 00:36:00,582
And so they wanted to immediately
go up there and introduce.

526
00:36:00,583 --> 00:36:04,582
We've got to explain the
vision such that everybody gets it.

527
00:36:04,583 --> 00:36:08,375
The press gets it,
the corporations get it, it's all clear.

528
00:36:12,041 --> 00:36:15,708
Leading the way to a new
age of personal communication,

529
00:36:15,709 --> 00:36:19,999
creating a revolutionary
electronic messaging environment.

530
00:36:20,000 --> 00:36:23,082
We call this environment,
the Cloud.

531
00:36:23,083 --> 00:36:25,749
The fact that the Newton was
going to ship and it was getting

532
00:36:25,750 --> 00:36:28,874
all this publicity meant that we
had to come out of stealth mode

533
00:36:28,875 --> 00:36:32,666
earlier than we had planned and
well before we were ready to ship.

534
00:36:32,667 --> 00:36:36,624
Stakes are higher, you better
be better than these guys.

535
00:36:36,625 --> 00:36:40,249
Big event? This was
huge and we made it huge

536
00:36:40,250 --> 00:36:42,332
on purpose to raise
the jeopardy.

537
00:36:42,333 --> 00:36:46,249
We knew it was gonna be a marathon that
we were gonna run at sprint speed.

538
00:36:46,250 --> 00:36:51,417
It was gonna take everything out of us.
Down the torpedoes, it's full speed ahead.

539
00:36:53,625 --> 00:36:57,624
This is it, we're coming,
these amazing devices.

540
00:37:04,625 --> 00:37:06,791
- You remember much about that day?
- Yeah, well,

541
00:37:06,792 --> 00:37:09,624
I remember my impression
of Marc was, "Huh,

542
00:37:09,625 --> 00:37:14,791
most of the vision of Jobs,
but he had better interface".

543
00:37:14,792 --> 00:37:16,791
Presenting Marc Porat.

544
00:37:18,291 --> 00:37:20,124
Today we are going
to introduce the vision.

545
00:37:20,125 --> 00:37:24,457
Today we are introducing the technology,
introducing The Alliance.

546
00:37:24,458 --> 00:37:26,791
But let it be said
it's about feelings.

547
00:37:26,792 --> 00:37:31,457
How you feel about the
communication with another person.

548
00:37:31,458 --> 00:37:34,666
To me the relationships of your life,
is the fabric of your life.

549
00:37:34,667 --> 00:37:38,249
That's the stuff that defines
who we are as people.

550
00:37:38,250 --> 00:37:41,165
Marc was one of the most
charismatic presenters you could ever imagine.

551
00:37:41,166 --> 00:37:45,457
But let me just hold it up for you, so you
can see what this thing is, you know, about.

552
00:37:45,458 --> 00:37:47,499
Its intent is to be
with me all the time.

553
00:37:47,500 --> 00:37:50,833
The thing about Porat when he speaks is,
everybody in the audience

554
00:37:50,834 --> 00:37:54,999
says to themselves two things,
they say, "My god this guy is right.

555
00:37:55,000 --> 00:38:00,582
I can go to the roof of this
building and if I jump, I will fly."

556
00:38:00,583 --> 00:38:04,624
And the second thing they would think is,
"And that guy up there on stage,

557
00:38:04,625 --> 00:38:08,624
and me, we're the only
two guys who really get it."

558
00:38:08,625 --> 00:38:12,374
This, we hope will be with you as
simply part of your existence.

559
00:38:12,375 --> 00:38:16,124
It will be that useful.
The minute I see it in a store, I smile.

560
00:38:16,125 --> 00:38:19,582
It's about having fun, it's about leisure,
it's about entertainment.

561
00:38:19,583 --> 00:38:23,290
I just recall listening to him
and thinking, "Yes, yes!"

562
00:38:23,291 --> 00:38:28,374
When we were talking about re-inventing
telephony, we meant it. This is inexorable.

563
00:38:28,375 --> 00:38:32,124
The world of personal communications,
when it's fulfilled, uh, possibly

564
00:38:32,125 --> 00:38:36,290
in one generation, when I say generation,
I mean my children, my son and daughter.

565
00:38:36,291 --> 00:38:38,499
When they walk around with these
things they will be wireless.

566
00:38:38,500 --> 00:38:40,374
Reporters would
leave these briefings saying,

567
00:38:40,375 --> 00:38:43,999
"My god, uh, forget the story
I'm writing, I want that.

568
00:38:44,000 --> 00:38:46,708
The world that they just
described to me,

569
00:38:46,709 --> 00:38:49,708
I want to live in that world,
I want my kids to live in that world."

570
00:38:49,709 --> 00:38:52,874
A tiny gadget
that combines the telephone,

571
00:38:52,875 --> 00:38:55,624
a fax machine,
and a personal computer.

572
00:38:55,625 --> 00:38:58,249
Cellular phone,
a pocket pager and a notepad.

573
00:38:58,250 --> 00:39:01,165
Sounds a bit like something from Star Trek,
you can send and receive messages,

574
00:39:01,166 --> 00:39:06,249
order tickets, get the latest headlines or
stock quotes and also you can talk on it.

575
00:39:06,250 --> 00:39:10,666
It was wall to wall coverage. New York times,
Wall Street Journal, L.A. Times.

576
00:39:10,667 --> 00:39:12,582
It was front page
in the Economist,

577
00:39:12,583 --> 00:39:15,541
front page on the Wall Street
Journal. No small thing.

578
00:39:15,542 --> 00:39:18,624
If this works the way
this industry wants it to work,

579
00:39:18,625 --> 00:39:21,958
this is going to be huge,
I mean, you are talking about

580
00:39:21,959 --> 00:39:25,374
the potential for hundreds of
millions of devices eventually.

581
00:39:25,375 --> 00:39:29,708
IBM is conspicuously absent from
the alliance. So is Microsoft,

582
00:39:29,709 --> 00:39:34,249
which is racing to develop its own
personal communicating software standard.

583
00:39:34,250 --> 00:39:39,708
Some say it's revolutionary.
Others simply say it's magic.

584
00:39:39,709 --> 00:39:41,708
So we got a ton of coverage,
a ton of coverage,

585
00:39:41,709 --> 00:39:45,165
and that's also where,
the first questions where,

586
00:39:45,166 --> 00:39:46,791
"Well, this is, this is huge.

587
00:39:46,792 --> 00:39:49,999
Are they going to be able to
actually fulfill on that vision?"

588
00:39:50,000 --> 00:39:53,916
Marc Porat the President
and CEO and co-founder of General Magic.

589
00:39:53,917 --> 00:39:58,666
Thank you very much for being here.
What do you see as your... your startup date

590
00:39:58,667 --> 00:40:01,457
to actually have one of these
things in somebody's hand?

591
00:40:01,458 --> 00:40:04,290
We'll be talking
about dates and about product features

592
00:40:04,291 --> 00:40:07,624
in some detail this summer, but I did
want to have a chance to answer your...

593
00:40:07,625 --> 00:40:09,833
In other words nobody is saying when
one of these is gonna be available?

594
00:40:09,834 --> 00:40:11,624
- That's correct.
- OK, OK. So...

595
00:40:11,625 --> 00:40:14,457
I caution...
I... I... I counsel caution...

596
00:40:14,458 --> 00:40:18,249
...written record of it.
Um, but what we have, we have sort of...

597
00:40:18,250 --> 00:40:20,999
It did not go smoothly
after that at all.

598
00:40:21,000 --> 00:40:25,207
Moments where somebody has to start doing
something and, uh, what we have decided is

599
00:40:25,208 --> 00:40:27,749
that for each of those important moments
we want to make sure that there is

600
00:40:27,750 --> 00:40:30,958
real responsibility for someone
to, you know, to... to say,

601
00:40:30,959 --> 00:40:33,249
"I am at this important moment,
you'll start doing your work."

602
00:40:33,250 --> 00:40:38,332
Marc and Bill and Andy together decided,
"Well, this is the person

603
00:40:38,333 --> 00:40:42,666
to manage the engineering team." That's what
they... that's what they wanted me to do.

604
00:40:42,667 --> 00:40:44,833
And then there was this one day
where I came to talk to all of them

605
00:40:44,834 --> 00:40:48,124
at once and they said,
"Oh we don't need a manager.

606
00:40:48,125 --> 00:40:52,457
We don't want you, because we don't
need a manager. Our leader, our leaders

607
00:40:52,458 --> 00:40:57,165
are Andy and Bill. Uh, that's what makes this
place great, is we don't have managers."

608
00:40:57,166 --> 00:41:01,124
"We can be engineers without
a manager and we know what's best.

609
00:41:01,125 --> 00:41:04,999
Managers are just going to get in the way.
We don't need program managers,

610
00:41:05,000 --> 00:41:07,666
we don't need any of that stuff.
We are just going to make it happen."

611
00:41:13,750 --> 00:41:17,833
There was a fearlessness
and a sense of correctness,

612
00:41:17,834 --> 00:41:22,374
no questioning
of "Could I be wrong?" None.

613
00:41:22,375 --> 00:41:25,541
Because that's what you need to
break out of earth's gravity,

614
00:41:25,542 --> 00:41:28,666
you need... you need
an enormous amount of momentum.

615
00:41:28,667 --> 00:41:32,165
And that momentum comes
from suppressing introspection

616
00:41:32,166 --> 00:41:34,583
about the possibility
of failure.

617
00:41:36,583 --> 00:41:38,833
The Alliance was the
biggest and most complicated

618
00:41:38,834 --> 00:41:41,708
consortium of global companies
that had been created

619
00:41:41,709 --> 00:41:43,374
up until that time
in American business.

620
00:41:43,375 --> 00:41:44,582
You had competitors
at the table.

621
00:41:44,583 --> 00:41:46,582
Sony and Panasonic
hated each other,

622
00:41:46,583 --> 00:41:48,249
and it made it
hard for them to commit

623
00:41:48,250 --> 00:41:50,124
fully to our business.

624
00:41:50,125 --> 00:41:51,958
We needed to become independent,

625
00:41:51,959 --> 00:41:53,332
and the only way
we could do that

626
00:41:53,333 --> 00:41:55,749
was buy selling stock
to the public.

627
00:41:55,750 --> 00:41:58,708
It was the first,
so called, concept IPO,

628
00:41:58,709 --> 00:42:01,207
which is when a company could
go public without any revenue,

629
00:42:01,208 --> 00:42:02,958
let alone any profits.

630
00:42:02,959 --> 00:42:06,667
What made that possible?
The imprimatur of Goldman Sachs.

631
00:42:08,792 --> 00:42:13,374
Goldman Sachs was the gold
standard for investment banking.

632
00:42:13,375 --> 00:42:19,416
If Goldman was going to do your initial
public offering, it meant that you too

633
00:42:19,417 --> 00:42:23,791
met the gold standard for being a
real company with real prospects.

634
00:42:23,792 --> 00:42:26,040
Didn't have a product,
didn't have a revenue stream,

635
00:42:26,041 --> 00:42:28,916
but, you know, it seemed cool
at the time, let's invest.

636
00:42:28,917 --> 00:42:31,666
The best investment
bankers came to pitch us.

637
00:42:31,667 --> 00:42:37,457
One of them came and said,
"I must have a piece of the IPO.

638
00:42:37,458 --> 00:42:40,999
What would it take, what... if I gave you
the shirt off my back, would that do it?

639
00:42:41,000 --> 00:42:44,833
And I said, "Yeah. It would!"
And he stripped down...

640
00:42:44,834 --> 00:42:48,124
Don't film this stuff.

641
00:42:48,125 --> 00:42:51,624
And there we were standing in the
conference room with a half-naked banker.

642
00:42:51,625 --> 00:42:54,249
He got the deal,
he participated in the IPO.

643
00:42:57,792 --> 00:42:59,625
Where is that
happening?

644
00:43:02,834 --> 00:43:03,834
Right here.

645
00:43:06,041 --> 00:43:10,457
So then they didn't make any 44260s in five
volts without this, right, enable thing?

646
00:43:10,458 --> 00:43:14,249
Probably the most challenging part
of the product was deciding what not to do.

647
00:43:14,250 --> 00:43:17,165
What to do and what not to do,
because it's really hard, you're building

648
00:43:17,166 --> 00:43:22,290
a very complex platform.
And so just often things would take longer.

649
00:43:22,291 --> 00:43:26,165
For me, I had never done anything like that.
It was a huge challenge.

650
00:43:26,166 --> 00:43:30,875
You really had to work very hard to
build what we were trying to build.

651
00:43:32,834 --> 00:43:36,582
I really had to up my game and they were
all like, "Fadell you're doing it wrong.

652
00:43:36,583 --> 00:43:39,666
You should be doing it that way." And I'm
like, "No, I think it's the right way."

653
00:43:39,667 --> 00:43:42,165
But I couldn't really articulate
the way they could. So yeah,

654
00:43:42,166 --> 00:43:46,332
- I had to challenge myself and kinda go into the dark hole.
- A3 Volts...

655
00:43:46,333 --> 00:43:49,708
Once we got the basics there,
you take the new chip that had

656
00:43:49,709 --> 00:43:53,749
whatever the latest software
that everybody had put together,

657
00:43:53,750 --> 00:43:57,291
pop it in and begin to see
the screen come to life.

658
00:44:01,000 --> 00:44:05,374
We could see it,
we could touch it and feel it.

659
00:44:05,375 --> 00:44:10,082
But the responsiveness of the device was really
slow. Uh, the processor was underpowered,

660
00:44:10,083 --> 00:44:16,374
for example. So the experience
was a bit tap... tap...

661
00:44:16,375 --> 00:44:18,458
And, you know, kind of annoying.

662
00:44:20,375 --> 00:44:24,082
I was sitting in a lot
of the user test labs.

663
00:44:24,083 --> 00:44:27,040
The engineers would sit there and say,
"No, lady, what are you doing?

664
00:44:27,041 --> 00:44:30,082
Don't, don't tap that. No, it's
not there, it's over there!"

665
00:44:30,083 --> 00:44:33,082
And we'd all go, "Ooh."
There was some comedy there.

666
00:44:33,083 --> 00:44:36,082
The thing at the bottom
that kinda looks like a comb,

667
00:44:36,083 --> 00:44:39,916
I haven't the slightest idea
what that is.

668
00:44:39,917 --> 00:44:41,666
This doesn't look
like it's working.

669
00:44:41,667 --> 00:44:43,541
Is this noise supposed to be here?

670
00:44:43,542 --> 00:44:45,916
- OK, we've crashed. We just crashed.
- Uh-oh.

671
00:44:45,917 --> 00:44:48,082
It had this little top hat.

672
00:44:48,083 --> 00:44:50,541
Like some operating systems
had little spinning wheels

673
00:44:50,542 --> 00:44:52,916
or a top hat would
just start spinning.

674
00:44:52,917 --> 00:44:54,958
And just start spinning
and just keep spinning.

675
00:44:54,959 --> 00:44:57,541
You just stare
at this ####### thing.

676
00:44:57,542 --> 00:45:00,249
Finally you just pull out the
battery and reset the device,

677
00:45:00,250 --> 00:45:02,332
because there is
no point in waiting.

678
00:45:02,333 --> 00:45:05,749
target for re-bunking.

679
00:45:05,750 --> 00:45:08,582
It's not my fault, is it?
It's the software engineer.

680
00:45:08,583 --> 00:45:13,207
And, you know, it's slowly dawning on us,
like we are not gonna get this done.

681
00:45:13,208 --> 00:45:16,000
This isn't a finished
program by any means, is it?

682
00:45:21,959 --> 00:45:25,165
The roadshow for the
General Magic public offering

683
00:45:25,166 --> 00:45:28,791
was flying around in a private
jet, flying first class,

684
00:45:28,792 --> 00:45:34,290
staying in the best hotels and having people
sit at our feet and lap up what we were saying.

685
00:45:34,291 --> 00:45:36,624
The closest thing it comes to
is touring with a rock band.

686
00:45:36,625 --> 00:45:40,124
We've got a roadie crew that has to
set up the cameras and the big screen

687
00:45:40,125 --> 00:45:42,708
to make sure that people can see
the demonstration of the device.

688
00:45:42,709 --> 00:45:48,582
What we envisioned is something in your hand
that's with you all the time, that allows you

689
00:45:48,583 --> 00:45:53,624
to have access whether it's for fun or more
importantly for mission critical applications.

690
00:45:55,333 --> 00:45:57,708
All we did was
demonstrate the device.

691
00:45:57,709 --> 00:46:02,791
I would go out in the hallway and I
would pretend to be an airline company

692
00:46:02,792 --> 00:46:08,165
and Marc would make an airline reservation,
and in real time, Marc would reserve a flight,

693
00:46:08,166 --> 00:46:11,666
and blow people away because no one
had ever seen anything like it.

694
00:46:11,667 --> 00:46:13,958
We've got tools,
we've got partners.

695
00:46:13,959 --> 00:46:15,541
We've got markets that are
happening all around us.

696
00:46:15,542 --> 00:46:17,624
Give us a clap.

697
00:46:17,625 --> 00:46:20,582
Great. That's the right stuff.

698
00:46:20,583 --> 00:46:25,332
The roadshow succeeded beyond
everybody's wild expectations.

699
00:46:25,333 --> 00:46:28,207
The first concept public offering
in Silicon Valley history

700
00:46:28,208 --> 00:46:32,958
and we raised a total of, uh,
96 million dollars.

701
00:46:32,959 --> 00:46:34,199
That's about as good
as it gets.

702
00:46:36,000 --> 00:46:41,041
We were kings of the universe,
and it was really fun.

703
00:46:43,875 --> 00:46:47,416
Today we would call it
going viral. The press loved us.

704
00:46:47,417 --> 00:46:50,374
They heard the vision, they saw what
was going on, and whoop! They're in.

705
00:46:50,375 --> 00:46:53,708
I was just afraid Marc
thought things were just too easy to do.

706
00:46:53,709 --> 00:46:56,374
How are you gonna get the price point?
How are you gonna keep it from crashing?

707
00:46:56,375 --> 00:46:58,874
How are you gonna make it fast enough?
How are you gonna make it readable?

708
00:46:58,875 --> 00:47:01,207
I just didn't think
he was focused on that stuff.

709
00:47:01,208 --> 00:47:05,207
We were so distracted
by all the articles,

710
00:47:05,208 --> 00:47:09,416
that we started to believe
our own... our own tale.

711
00:47:09,417 --> 00:47:12,791
You know that we're gonna conquer the world,
but yet we hadn't finished.

712
00:47:12,792 --> 00:47:17,290
We were not paying attention to the other
external trends that were happening around us,

713
00:47:17,291 --> 00:47:20,541
because we were aiming so far out
in the future. It was like the...

714
00:47:20,542 --> 00:47:24,082
the current context around us really
wasn't considered that relevant,

715
00:47:24,083 --> 00:47:28,458
because we were aiming to far
out. But boy was that relevant.

716
00:47:33,583 --> 00:47:37,582
Put simply the
internet is just a network of networks.

717
00:47:37,583 --> 00:47:40,749
In recent years,
a relatively unknown communication system,

718
00:47:40,750 --> 00:47:44,791
called the Internet, has exploded
in popularity with such intensity

719
00:47:44,792 --> 00:47:49,999
that it's predicted that over 25 million
people will be using it by the year 1998...

720
00:47:50,000 --> 00:47:52,791
And we had an intern who's like,
"Hey everybody,

721
00:47:52,792 --> 00:47:56,040
it's all about the Web. You guys are totally
missing it." He was telling us this.

722
00:47:56,041 --> 00:48:00,582
It was probably late 94' early 95' and you
could go to every Website at that time.

723
00:48:00,583 --> 00:48:03,290
There was a list of them and you could
go and visit all of the Websites.

724
00:48:03,291 --> 00:48:06,874
And it was all very rough,
you know there was mostly text.

725
00:48:06,875 --> 00:48:12,290
Uh, having graphics was leading edge and we
were working on this rich multimedia system

726
00:48:12,291 --> 00:48:17,374
with audio and graphics and things
animating and the richness was far beyond

727
00:48:17,375 --> 00:48:21,791
what the web was, but the web
had... had worldwide reach.

728
00:48:21,792 --> 00:48:25,290
This other force had appeared and
we weren't looking at it, you know.

729
00:48:25,291 --> 00:48:28,457
We were in bed with AT&T
with our private cloud.

730
00:48:28,458 --> 00:48:33,249
The whole point about having a closed
network is that people had to pay to use it,

731
00:48:33,250 --> 00:48:35,833
and that's where AT&T was going
to generate it's revenue.

732
00:48:35,834 --> 00:48:42,290
The problem was pivoting toward the World
Wide Web, that would have meant cannibalizing

733
00:48:42,291 --> 00:48:47,374
or perhaps even wrecking AT&T's business
model and we just couldn't do it.

734
00:48:47,375 --> 00:48:52,874
I have to invest the time,
the time to keep banging on the web

735
00:48:52,875 --> 00:48:58,332
with my mouse and my keyboard because unless
I do that nothing happens. The web is passive.

736
00:48:58,333 --> 00:49:01,624
But even though it was
all here, right in front of us,

737
00:49:01,625 --> 00:49:05,500
we were unable to see
that was the way to go.

738
00:49:19,667 --> 00:49:24,416
One of our developers,
Pierre Omidyar, very quiet, soft spoken guy.

739
00:49:24,417 --> 00:49:28,749
He had a Webpage, and down at the bottom
it had a click through called Auction Web.

740
00:49:28,750 --> 00:49:31,082
Every once in a while
I would pass his desk

741
00:49:31,083 --> 00:49:33,624
and he would go, "Dee, come over
here, let me show you this."

742
00:49:33,625 --> 00:49:37,124
So he would show me what he was doing
and of course he explained it as

743
00:49:37,125 --> 00:49:40,374
it was gonna be kind
of a garage sale, flea market,

744
00:49:40,375 --> 00:49:45,541
kind of site. OK, why do we need
that? And so...

745
00:49:45,542 --> 00:49:47,916
And he came to me and said,
"Do you wanna help grow it?

746
00:49:47,917 --> 00:49:50,916
You know, is it something you think is a
good idea? I'd like to turn it into a...

747
00:49:50,917 --> 00:49:54,374
into a company possibly. Would you help me
spin it out?" I just looked at him and said,

748
00:49:54,375 --> 00:49:57,374
"You know, this is the dumbest
idea I've ever heard.

749
00:49:57,375 --> 00:49:59,374
You're gonna get strangers to
trust each other on the Internet?

750
00:49:59,375 --> 00:50:02,457
Lots of luck. We're
not interested, have fun."

751
00:50:07,917 --> 00:50:10,874
He tried to get lots of
people to join and nobody would join

752
00:50:10,875 --> 00:50:14,249
'cause they just thought it was a flea market.
I took him down to an investor conference

753
00:50:14,250 --> 00:50:18,416
in Palm Springs, so I got 15 people
in there and seven of them left

754
00:50:18,417 --> 00:50:20,749
during his presentation,
because it was a long, boring presentation.

755
00:50:20,750 --> 00:50:23,499
He had this pony tail down to his waist.
He didn't look like the kind of guy

756
00:50:23,500 --> 00:50:26,916
who was the CEO of any kind of company.
Some investors said never do that to me again

757
00:50:26,917 --> 00:50:31,332
because that's flea market, you could
never make a good brand out of that.

758
00:50:31,333 --> 00:50:33,374
And that's how eBay was launched.

759
00:50:33,375 --> 00:50:36,541
We had him in our
midst, and we had no idea.

760
00:50:36,542 --> 00:50:41,125
He was, he was a tech support engineer
and a very quiet guy. We had no idea.

761
00:50:43,667 --> 00:50:47,416
Meanwhile we are hearing about,
you know, the partners

762
00:50:47,417 --> 00:50:50,082
need a final version
to put in the ROMS to ship.

763
00:50:50,083 --> 00:50:52,499
Any deferral of schedule
is very politically charged,

764
00:50:52,500 --> 00:50:57,040
so what we decided to do was just remove
the schedule from that information pack.

765
00:50:57,041 --> 00:51:01,207
Sony was just, you know, insistent about
that, like, "Where is it? Where is it?"

766
00:51:01,208 --> 00:51:06,207
And there's only so many excuses you can come
up with to try to put them off to say, you know,

767
00:51:06,208 --> 00:51:10,165
"Just a little bit longer, just a little
bit longer." They're losing patience.

768
00:51:10,166 --> 00:51:12,791
Hope to
deliver that by December 1st.

769
00:51:12,792 --> 00:51:16,916
Uh, we're still evaluating that,
to see whether we can meet that date.

770
00:51:16,917 --> 00:51:19,249
And then we started
blowing schedules.

771
00:51:19,250 --> 00:51:21,332
It's... uh,
it's in development right now.

772
00:51:21,333 --> 00:51:24,457
We expect to be delayed
by approximately one quarter.

773
00:51:24,458 --> 00:51:27,124
- What is going on here?
- I've just gotten a little sick

774
00:51:27,125 --> 00:51:30,791
of all this complaining about our schedule
slips, dammit. We do a good job here.

775
00:51:30,792 --> 00:51:34,374
We are a little slow sometimes and
we have a lot of bugs, but so what?

776
00:51:34,375 --> 00:51:37,749
I started to understand where the
cracks were starting to begin

777
00:51:37,750 --> 00:51:41,499
and where we didn't have a real message,
and a real clear what we were building,

778
00:51:41,500 --> 00:51:44,249
and what we weren't building,
and for whom, and for how much

779
00:51:44,250 --> 00:51:46,666
was it gonna cost,
and when it was going to ship.

780
00:51:46,667 --> 00:51:49,499
This is kind of the pet
shop where the animals are kept,

781
00:51:49,500 --> 00:51:52,124
and the animals have different
behavior when you pick them up.

782
00:51:52,125 --> 00:51:55,874
When I pick the cat up, it kind
of scrunches up against

783
00:51:55,875 --> 00:52:00,040
the glass and when
I drop him, he tumbles.

784
00:52:00,041 --> 00:52:03,332
These really creative people,
but they would have these flights of fancy.

785
00:52:03,333 --> 00:52:05,708
I mean, they would just go off
in all kinds of crazy directions

786
00:52:05,709 --> 00:52:11,332
and they were amazing ideas, but, dudes, we
got to ship a product at the end of the day.

787
00:52:11,333 --> 00:52:15,457
And during that time,
the Newton shipped.

788
00:52:15,458 --> 00:52:17,916
Ladies
and gentleman, Newton is here.

789
00:52:17,917 --> 00:52:21,708
Newton was the product
that was ready to go.

790
00:52:21,709 --> 00:52:24,040
It was all about
new technologies.

791
00:52:24,041 --> 00:52:27,708
The most important thing that I've ever
been involved with in my entire life.

792
00:52:27,709 --> 00:52:30,332
It's bad enough you
get betrayed by them, but now

793
00:52:30,333 --> 00:52:33,666
they're gonna try to
put you out of business.

794
00:52:40,250 --> 00:52:42,749
There was always
something else to be tuned up,

795
00:52:42,750 --> 00:52:44,374
there was some bug
to be caught,

796
00:52:44,375 --> 00:52:46,290
there was some memory leak
to be plugged up

797
00:52:46,291 --> 00:52:49,291
and the date got later
and later and later.

798
00:52:50,041 --> 00:52:51,708
I'd made commitments.

799
00:52:51,709 --> 00:52:53,290
The company had made
commitments,

800
00:52:53,291 --> 00:52:55,582
and the commitments
were now being undone

801
00:52:55,583 --> 00:52:59,666
by our inability, or maybe
even cultural unwillingness

802
00:52:59,667 --> 00:53:02,165
to let something out the door
that wasn't like perfect.

803
00:53:02,166 --> 00:53:07,249
And I felt the first wave,
that first zap of terror.

804
00:53:07,250 --> 00:53:10,666
We were too dazzled by
what it could possibly do

805
00:53:10,667 --> 00:53:15,624
to kind of realize we were biting
off more than we could chew.

806
00:53:15,625 --> 00:53:20,207
I was still in creative mode,
working on a flipping coin,

807
00:53:20,208 --> 00:53:22,416
uh, so the game room would
have something in it.

808
00:53:22,417 --> 00:53:26,499
Whereas you tap the coin and it
would flip around heads or tails

809
00:53:26,500 --> 00:53:29,416
and gave you a random number
for feedback and all.

810
00:53:29,417 --> 00:53:33,416
And I was setting a bad example
for the team by doing stuff

811
00:53:33,417 --> 00:53:37,249
that was relatively
frivolous when we needed

812
00:53:37,250 --> 00:53:42,916
to concentrate on the boring,
uh, but necessary parts.

813
00:53:42,917 --> 00:53:48,416
And it really made me do some soul
searching that I was kind of, uh...

814
00:53:48,417 --> 00:53:51,582
leading people astray
and not having

815
00:53:51,583 --> 00:53:55,791
quite the right, uh,
seriousness of our situation.

816
00:53:55,792 --> 00:53:59,999
The deadline is everything,
meet this date or miss your opportunity

817
00:53:59,1000 --> 00:54:01,457
to change the world.

818
00:54:01,458 --> 00:54:03,165
I don't think we had
anyone saying that.

819
00:54:03,166 --> 00:54:08,082
I was like,
"Huh... OK, I'm not crazy,

820
00:54:08,083 --> 00:54:11,458
I love all the people I work with,
but something ain't right."

821
00:54:13,417 --> 00:54:17,124
My heroes, these icons,
that I know as people now,

822
00:54:17,125 --> 00:54:19,833
how are they letting
this happen?

823
00:54:19,834 --> 00:54:21,457
Don't they see? Don't...

824
00:54:21,458 --> 00:54:23,541
Aren't they listening?
Kind of like parents, right?

825
00:54:23,542 --> 00:54:26,791
At some point when you grow up,
your parents can do no wrong,

826
00:54:26,792 --> 00:54:29,582
and then they can only do wrong.
It was kind of that same thing.

827
00:54:29,583 --> 00:54:33,332
I grew up as a person,
and these people who I saw

828
00:54:33,333 --> 00:54:37,040
as parents and as educators
started to become

829
00:54:37,041 --> 00:54:41,624
you know, humans as well
in my eye, not just icons.

830
00:54:41,625 --> 00:54:45,666
And that's when it kind of flipped
for me like, "I can't just follow

831
00:54:45,667 --> 00:54:49,500
the leader anymore. You need
to be a leader yourself."

832
00:54:59,041 --> 00:55:03,916
One night, Sunday I think,
and I walk into the building and I hear

833
00:55:03,917 --> 00:55:08,124
slam, slam, bang, bang, bang.
No idea what was going on, no idea.

834
00:55:08,125 --> 00:55:11,541
And just banging away building
what looked to me like bunk beds.

835
00:55:11,542 --> 00:55:14,874
I said, "Guys, what, what are you doing
here?" They said, "We're building bunk beds."

836
00:55:14,875 --> 00:55:19,874
Why do you need to build a bunk bed in your
office? Why don't you go home to sleep?

837
00:55:19,875 --> 00:55:22,666
We had to go up against it,
pull it together to get

838
00:55:22,667 --> 00:55:26,332
something out the door.
We've got to get serious.

839
00:55:26,333 --> 00:55:28,582
I remember like sleeping on,
you know, some random

840
00:55:28,583 --> 00:55:31,249
mattress on the floor,
we didn't care about all this,

841
00:55:31,250 --> 00:55:34,374
we didn't care whether we had furniture or
anything, we were just doing this thing.

842
00:55:34,375 --> 00:55:37,874
So we're just working all out all the
time, uh, and I... I was actually sleeping

843
00:55:37,875 --> 00:55:41,874
under my desk sometimes and then I would get
up in the morning and just start working again.

844
00:55:41,875 --> 00:55:46,082
It's night time, people are
clustered around a handful of machines.

845
00:55:46,083 --> 00:55:49,582
The rabbits are running around under
their feet, the parrot is squawking

846
00:55:49,583 --> 00:55:51,791
and shitting all the time.
It smelled horrible.

847
00:55:51,792 --> 00:55:58,791
Uh, it... it was dank,
musty, you know it smelt of sweat

848
00:55:58,792 --> 00:56:04,749
and exhaustion and no one
wanted to be anywhere else.

849
00:56:04,750 --> 00:56:07,916
We'll have it, we'll have it
tomorrow morning, alright? So...

850
00:56:07,917 --> 00:56:11,541
Every single one of us,
it was all hands on deck, ship or die.

851
00:56:11,542 --> 00:56:13,708
There was this
constant drum beat of,

852
00:56:13,709 --> 00:56:17,249
"We have to ship, we have
to ship, we have to ship."

853
00:56:17,250 --> 00:56:20,249
In terms of intensity and
pressure it was the best of times

854
00:56:20,250 --> 00:56:23,958
and it was the worst of times. In some
ways we were never closer to each other

855
00:56:23,959 --> 00:56:28,791
and we never felt better about what we
were doing, because we were getting there.

856
00:56:28,792 --> 00:56:31,249
- My fingers?
- Uh-huh. Both hands.

857
00:56:31,250 --> 00:56:34,374
- That'll never work.
- One finger at the other end.

858
00:56:36,792 --> 00:56:39,916
It's quick, it's...
there's a pleasing pace to it.

859
00:56:39,917 --> 00:56:42,624
- A little better? OK.
- Yeah, much better, much better.

860
00:56:42,625 --> 00:56:45,165
It's this
incredible experience

861
00:56:45,166 --> 00:56:48,916
of sort of all these different people
working, you know, like a symphony.

862
00:56:48,917 --> 00:56:52,457
This thing that we
imagined, now has become real.

863
00:56:52,458 --> 00:56:56,749
We've done it, and now you can
see it and touch it and use it as well.

864
00:56:56,750 --> 00:57:00,791
It's time to ship.
We need to get this out.

865
00:57:00,792 --> 00:57:03,624
It was one in the morning,
everyone was there,

866
00:57:03,625 --> 00:57:05,165
everyone was exhausted.

867
00:57:05,166 --> 00:57:06,708
It was a classic decision

868
00:57:06,709 --> 00:57:09,290
that every project has
to make like, go or no go.

869
00:57:09,291 --> 00:57:14,666
So here we all were, in it together and
saying like, "Is this it, are we done?"

870
00:57:14,667 --> 00:57:17,708
Marc Porat said, "Anyone
could speak about whether we should ship.

871
00:57:17,709 --> 00:57:22,541
Is the software ready?" And a ton of
engineers said, "We should wait."

872
00:57:22,542 --> 00:57:27,542
Marc listened and he said, "Our partners
have given us a deadline, we're shipping."

873
00:57:34,917 --> 00:57:38,999
So welcome to the first public demonstration
of... of General Magic's technologies.

874
00:57:39,000 --> 00:57:43,290
I wanna talk a little bit about, um, you know,
we worked really hard the last four years

875
00:57:43,291 --> 00:57:47,708
putting all this stuff together.
Uh, I feel, you know, emotional about it.

876
00:57:47,709 --> 00:57:51,666
Uh, people, uh, people...

877
00:57:51,667 --> 00:57:55,916
What I wanna do is, uh, is talk about the, uh...

878
00:57:55,917 --> 00:57:59,874
The incredible... the best part of working on
this the last four years is not the invention,

879
00:57:59,875 --> 00:58:03,499
I... I love helping create this stuff,
but the best part was working

880
00:58:03,500 --> 00:58:05,791
with the incredible team that we
have assembled at General Magic.

881
00:58:05,792 --> 00:58:10,124
This isn't the work of just me and Bill,
but the work of some incredibly brilliant,

882
00:58:10,125 --> 00:58:14,249
passionate people that I'm honored to be
able to work with and I think these guys

883
00:58:14,250 --> 00:58:17,290
these... We're working with a bunch of
young programmers in their twenties

884
00:58:17,291 --> 00:58:21,666
that are going to go on to do things that
dwarf anything that Bill and I have ever done.

885
00:58:21,667 --> 00:58:27,999
They are just incredibly great and so, without
further ado, with, uh, great pride, uh,

886
00:58:27,1000 --> 00:58:31,457
and representing Bill and...
and the amazing team at General Magic,

887
00:58:31,458 --> 00:58:34,249
here it is world, Magic Cap.

888
00:58:34,250 --> 00:58:37,624
It's a new way to
reach just about anyone -

889
00:58:37,625 --> 00:58:40,708
...anywhere, anytime.

890
00:58:40,709 --> 00:58:42,874
You're only a press
of a button away.

891
00:58:42,875 --> 00:58:46,833
Sony Magic Link,
and what it takes off your desk

892
00:58:46,834 --> 00:58:50,582
is only matched,
by what it takes off your mind.

893
00:58:50,583 --> 00:58:56,666
Sony Magic Link Intelligent Communicator.
It clears your desk, it clears your mind."

894
00:58:56,667 --> 00:58:59,416
Still so very disturbing when you,
when you work on something for so long

895
00:58:59,417 --> 00:59:02,290
and then you let it out into the world.
It's like having this baby

896
00:59:02,291 --> 00:59:06,082
and like, have you raised it well enough?
Is it going to be okay on its own out there?

897
00:59:06,083 --> 00:59:09,249
Uhm, it's a little traumatic,
actually to let something out like that.

898
00:59:20,125 --> 00:59:22,791
Hey, these really belong to you,
somebody asked me that. They are yours!

899
00:59:25,417 --> 00:59:29,958
Whatever doubts we had or whatever
disagreements or anything, we were on.

900
00:59:29,959 --> 00:59:33,416
We were, this was the moment,
this was the launch.

901
00:59:33,417 --> 00:59:36,709
We were gonna make it, we were gonna
succeed and it was gonna be amazing.

902
00:59:41,917 --> 00:59:46,207
So, what are we doing?
Today we are making the first steps.

903
00:59:46,208 --> 00:59:50,792
This afternoon it's out there, the devices
are out there and the service is out there.

904
00:59:54,500 --> 00:59:57,874
We had arranged to have
a demonstration day at Fry's,

905
00:59:57,875 --> 01:00:01,082
a famous place
for new product introductions.

906
01:00:01,083 --> 01:00:04,082
And a few famous people from Apple came,
just out of courtesy.

907
01:00:04,083 --> 01:00:07,708
We went into the store and all of the, all of
the demonstration stuff was way in the back,

908
01:00:07,709 --> 01:00:12,082
behind the refrigerators, you couldn't see
anything. It became clear that the Fry's staff

909
01:00:12,083 --> 01:00:15,833
had not been trained on how to
demonstrate the devices, or even knew

910
01:00:15,834 --> 01:00:19,708
what they were or who we were,
or why we were there.

911
01:00:19,709 --> 01:00:23,582
We talked about
our user as being Joe Sixpack.

912
01:00:23,583 --> 01:00:29,457
And I do remember sitting around thinking, "You
know, Joe Sixpack really doesn't have email."

913
01:00:29,458 --> 01:00:33,624
And if that was our target,
it was very early for... for Joe Sixpack.

914
01:00:33,625 --> 01:00:36,249
I worried about the size,
I worried about the battery life,

915
01:00:36,250 --> 01:00:37,916
I worried about the 800 dollars.

916
01:00:37,917 --> 01:00:39,666
I don't even know
which button to push.

917
01:00:39,667 --> 01:00:42,457
No, I don't need that.

918
01:00:42,458 --> 01:00:43,958
- You might need it.
- I don't.

919
01:00:43,959 --> 01:00:46,916
What it really comes down to
is a personal decision

920
01:00:46,917 --> 01:00:49,750
as to whether or not you really
wanna be in touch all the time.

921
01:00:54,083 --> 01:00:59,749
My stomach turned sour
and I thought we're doomed.

922
01:00:59,750 --> 01:01:06,082
No one came, no one
bought it. Nothing.

923
01:01:06,083 --> 01:01:11,374
And so we are waiting for the sales
to happen and the sales numbers were low.

924
01:01:11,375 --> 01:01:15,624
Very low, and there were some problems
with the AT&T Network. So bit by bit

925
01:01:15,625 --> 01:01:18,749
we began to get evidence that this
thing wasn't gonna rocket right,

926
01:01:18,750 --> 01:01:23,833
it was gonna be more difficult, and that's
the reality that starts to sink in,

927
01:01:23,834 --> 01:01:25,958
is that, this is not
as easy as it seems.

928
01:01:25,959 --> 01:01:29,374
We had sold fewer than 3000
devices, and almost all of those

929
01:01:29,375 --> 01:01:32,833
had been sold to friends and family
of the company and our partners.

930
01:01:32,834 --> 01:01:36,082
Virtually none
to ordinary consumers.

931
01:01:36,083 --> 01:01:39,374
I was looking at the list
of the names of the buyers

932
01:01:39,375 --> 01:01:43,457
and I recognized all of them,
I knew who they were, and I thought

933
01:01:43,458 --> 01:01:47,917
that we don't have a business here,
we are not gonna make it.

934
01:01:57,667 --> 01:02:00,666
Share price, that's I think,
the greatest concern in this room and that's

935
01:02:00,667 --> 01:02:02,624
what we're going to take on,
head on.

936
01:02:02,625 --> 01:02:06,040
The explosion of the Internet has
forced a rethinking of strategies

937
01:02:06,041 --> 01:02:07,499
across the entire industry.

938
01:02:07,500 --> 01:02:09,958
I have believed for years,
and continue to believe,

939
01:02:09,959 --> 01:02:14,165
that the notion of taking
intelligent devices with you,

940
01:02:14,166 --> 01:02:17,791
of the scale from this big

941
01:02:17,792 --> 01:02:20,958
to that small
is for real as a market.

942
01:02:20,959 --> 01:02:23,124
I continue to believe
in the wireless dimension,

943
01:02:23,125 --> 01:02:26,124
there will be smart phones,
there will be smart pagers,

944
01:02:26,125 --> 01:02:28,916
and maybe even things like
intelligent watches, for all we know.

945
01:02:28,917 --> 01:02:34,165
It's a question of resources,
priorities and market readiness,

946
01:02:34,166 --> 01:02:36,374
uh, for us to figure out
where the sweet spot is. We...

947
01:02:36,375 --> 01:02:39,666
Can we make some money while this is going on?

948
01:02:39,667 --> 01:02:42,499
This guy from the San
Francisco Chronicle, I mean, I remember

949
01:02:42,500 --> 01:02:44,666
he just drilled me.
He was like,

950
01:02:44,667 --> 01:02:47,582
"You guys are going
out of business.

951
01:02:47,583 --> 01:02:53,124
Sony is going to drop you.
I have sources that have told me that.

952
01:02:53,125 --> 01:02:55,833
What is the company's response?

953
01:02:55,834 --> 01:02:59,249
What happens
when Sony drops you?

954
01:02:59,250 --> 01:03:02,541
You guys are dead."

955
01:03:02,542 --> 01:03:04,999
It's like, dude, you didn't work
here for three and a half years,

956
01:03:05,000 --> 01:03:06,999
pulling all-nighters,
seven days a week.

957
01:03:07,000 --> 01:03:09,207
You didn't see the future
and know what's coming

958
01:03:09,208 --> 01:03:13,999
and, and now it's all
just in ashes around you.

959
01:03:14,000 --> 01:03:17,499
I'm looking
at spreadsheets, in my office

960
01:03:17,500 --> 01:03:20,791
and thinking, "In a half hour I'm
gonna have to get on the phone

961
01:03:20,792 --> 01:03:25,040
and talk to the analyst from Goldman Sachs
and I don't know what the hell I'm gonna say.

962
01:03:25,041 --> 01:03:28,040
How do I create the impression
that there is a future here."

963
01:03:28,041 --> 01:03:30,374
Marc did it,
but, uh, I was at a loss.

964
01:03:30,375 --> 01:03:34,999
The initial experience is terrific,
and where we are headed

965
01:03:35,000 --> 01:03:38,958
is sublime, and to get from
terrific to sublime takes time.

966
01:03:38,959 --> 01:03:41,874
- I don't want to be negative.
- Why is this tilted?

967
01:03:41,875 --> 01:03:44,457
- It's not titled.
- It's been a lot of hype.

968
01:03:44,458 --> 01:03:48,249
I would not say that in the video.
Where we are starting, as exciting as it is,

969
01:03:48,250 --> 01:03:50,541
is not where we are going
to end up. This will take time.

970
01:03:50,542 --> 01:03:54,457
It's a voyage that takes time, it's a journey
that takes time. This will take time.

971
01:03:54,458 --> 01:03:56,999
It takes time.
You have to be patient.

972
01:03:57,000 --> 01:03:58,499
Perfect,
absolutely perfect.

973
01:03:58,500 --> 01:04:00,207
You know, I just thought
as you were talking

974
01:04:00,208 --> 01:04:01,999
how complicated it is
for you to be figuring out

975
01:04:02,000 --> 01:04:03,999
- what you can and can't say.
- Yeah, it's true.

976
01:04:04,000 --> 01:04:05,541
It's a whole other issue
I wasn't thinking about.

977
01:04:10,041 --> 01:04:12,500
I was torn up, it was...

978
01:04:15,417 --> 01:04:19,499
To walk in, there was a week, you know,
Phil actually had to set me aside

979
01:04:19,500 --> 01:04:25,165
because I was so distraught, that there was
a week or two that I actually just took off.

980
01:04:25,166 --> 01:04:27,916
I didn't even show up for work
because I was so distraught.

981
01:04:27,917 --> 01:04:32,082
And then Phil actually had to sit me down
and go, "Tony what's wrong? You're not you."

982
01:04:32,083 --> 01:04:38,249
Like to go from 80,
120 hours a week to none.

983
01:04:38,250 --> 01:04:42,332
And so for me personally that
was a major rocking event.

984
01:04:42,333 --> 01:04:47,290
Then the next one disappointment for me is,
you know, I started design devices

985
01:04:47,291 --> 01:04:50,958
and I started to try to mold
General Magic technology

986
01:04:50,959 --> 01:04:54,624
into something
that I thought was sellable.

987
01:04:54,625 --> 01:04:58,249
And so I created basically a whole
product plan, and technology plan

988
01:04:58,250 --> 01:05:00,874
for what I thought was going
to be a successful product.

989
01:05:00,875 --> 01:05:03,958
I go back to General Magic, I said,
"Look I have a firmed up product plan,

990
01:05:03,959 --> 01:05:07,541
you need to mold your software to build this
kind of device." And they just looked at me

991
01:05:07,542 --> 01:05:12,542
and said, "Sorry, we can't do that.
We have other priorities."

992
01:05:15,333 --> 01:05:21,290
For General Magic, as I saw it,
was, basically the end.

993
01:05:21,291 --> 01:05:25,457
They were defeated.
That was the saddest part about that meeting,

994
01:05:25,458 --> 01:05:29,999
is that, and Andy in particular
I think was the one who said,

995
01:05:30,000 --> 01:05:35,416
"We're not gonna... we can't do this.
We're not going to do it," and...

996
01:05:35,417 --> 01:05:37,709
they just didn't...
They didn't have anything left.

997
01:05:40,750 --> 01:05:43,582
I am a particularly loyal person,
so it was, it was

998
01:05:43,583 --> 01:05:45,541
very hard for me
to leave General Magic.

999
01:05:45,542 --> 01:05:48,332
I was fully bought into
what we were doing, uhm,

1000
01:05:48,333 --> 01:05:52,708
and I stayed perhaps even longer than
maybe I ought to have, to try to help

1001
01:05:52,709 --> 01:05:55,207
change the direction, uhm,

1002
01:05:55,208 --> 01:05:59,083
but it was, it was beyond,
uhm, saving, unfortunately.

1003
01:06:00,667 --> 01:06:03,749
It looked like
a massive disaster,

1004
01:06:03,750 --> 01:06:06,332
a failure, a catastrophe.

1005
01:06:06,333 --> 01:06:09,833
It was a sense of rejection that
penetrated right to your heart

1006
01:06:09,834 --> 01:06:13,208
and your gut,
and I... I just felt sick.

1007
01:06:31,750 --> 01:06:36,499
It was, uh, devastating.
For me it was, it was really devastating

1008
01:06:36,500 --> 01:06:41,040
and, uh, I thought immediately,
"I have to take time off.

1009
01:06:41,041 --> 01:06:46,207
It's... it's going to be a long
time before I start committing

1010
01:06:46,208 --> 01:06:52,750
to yet another blue sky,
uh, proposition."

1011
01:06:54,417 --> 01:06:58,040
The vision that
Marc, Bill and Andy had sold,

1012
01:06:58,041 --> 01:07:01,582
not just to the world,
but to us,

1013
01:07:01,583 --> 01:07:05,165
that this was a cool, fun,

1014
01:07:05,166 --> 01:07:09,750
lovely thing to have, and that everybody
would want one because we did.

1015
01:07:10,792 --> 01:07:12,250
And we were wrong.

1016
01:07:32,542 --> 01:07:37,624
I think the conceptual ideas
were there, the user base was not there,

1017
01:07:37,625 --> 01:07:41,624
the technology was not there,
the things to do on it were not there,

1018
01:07:41,625 --> 01:07:44,165
it's like inventing the television
in the 1880's, you just couldn't.

1019
01:07:44,166 --> 01:07:47,624
Like it doesn't matter if you invented
it because you didn't have shows,

1020
01:07:47,625 --> 01:07:49,791
you didn't have capabilities.

1021
01:07:49,792 --> 01:07:53,165
I think there was actually nothing
General Magic could have done

1022
01:07:53,166 --> 01:07:56,874
to succeed, because they were
at the wrong time.

1023
01:07:56,875 --> 01:08:02,332
The way I think about that, it's like a wave.
If you start paddling too early

1024
01:08:02,333 --> 01:08:04,999
your arms will be tired
by the time the wave arrives,

1025
01:08:05,000 --> 01:08:07,916
and the wave will slide right
under you and leave you behind.

1026
01:08:07,917 --> 01:08:11,791
That's sort of what happened with General
Magic. They saw the wave before anyone else,

1027
01:08:11,792 --> 01:08:16,290
and they thought it was coming sooner
and they got tired before it arrived.

1028
01:08:16,291 --> 01:08:18,875
Yeah, but they had
all the right talent.

1029
01:08:21,333 --> 01:08:24,082
You can become
so focused, and such a believer

1030
01:08:24,083 --> 01:08:28,666
in what you are doing that you can miss
the change of context in an industry.

1031
01:08:28,667 --> 01:08:33,833
In this case, the World Wide Web and
General Magic probably didn't pivot,

1032
01:08:33,834 --> 01:08:39,374
uh, fast enough to the post world after
the Web, but I missed it as well.

1033
01:08:39,375 --> 01:08:41,916
I was getting increased
pressure as a CEO of Apple,

1034
01:08:41,917 --> 01:08:46,499
by the Apple board, you know,
why was I wasting Apple's time and money

1035
01:08:46,500 --> 01:08:50,165
on these post PC devices and not
just focusing on the Macintosh.

1036
01:08:50,166 --> 01:08:52,834
The result? I eventually
got fired by Apple.

1037
01:09:01,041 --> 01:09:05,708
I learned from failure how incredibly
painful it can be when you fail publicly.

1038
01:09:05,709 --> 01:09:08,332
It wasn't just the little failures,
but, you know, I had to fail

1039
01:09:08,333 --> 01:09:11,541
in front of the whole world
when I was fired from Apple.

1040
01:09:11,542 --> 01:09:15,165
It really hurt me for a long,
long time, and it wasn't

1041
01:09:15,166 --> 01:09:19,709
till about 15 years later that I could
actually get my head around and deal with it.

1042
01:09:25,375 --> 01:09:28,374
But the stories of Silicon
Valley are always the stories

1043
01:09:28,375 --> 01:09:32,290
of these incredibly
successful companies,

1044
01:09:32,291 --> 01:09:35,541
and yet here is a company,
General Magic,

1045
01:09:35,542 --> 01:09:39,958
that wasn't commercially successful
and eventually went bankrupt,

1046
01:09:39,959 --> 01:09:44,582
and yet so much of what came out
of General Magic

1047
01:09:44,583 --> 01:09:48,333
is the foundation of everything
we take for granted today.

1048
01:09:59,667 --> 01:10:03,249
Failure doesn't...
doesn't stop me as long as it's

1049
01:10:03,250 --> 01:10:06,582
on a path towards
something really wonderful.

1050
01:10:06,583 --> 01:10:11,124
But with General Magic there was a
certain deflation in me personally,

1051
01:10:11,125 --> 01:10:16,332
where I felt like, uh, "Will I be able
to do this one more time? I'm not sure."

1052
01:10:16,333 --> 01:10:21,708
Because the potential was so phenomenal
and you could see this is going to happen.

1053
01:10:21,709 --> 01:10:25,499
You know that this is going
to happen, and you realize

1054
01:10:25,500 --> 01:10:28,541
you're not gonna be the one
that makes it happen.

1055
01:10:28,542 --> 01:10:32,624
It's even more comprehensive
than I remembered.

1056
01:10:32,625 --> 01:10:34,791
Yeah.

1057
01:10:34,792 --> 01:10:40,916
Now that I look at it,
I think, what were we thinking?

1058
01:10:40,917 --> 01:10:43,541
We were trying to do all this?

1059
01:10:43,542 --> 01:10:45,624
And, you know...

1060
01:10:45,625 --> 01:10:49,207
And we thought we could push the industry,
we could make them do it.

1061
01:10:49,208 --> 01:10:54,958
Mm...
Not there, it wasn't there.

1062
01:11:09,917 --> 01:11:15,124
I'm old enough now to know that it's
behind me, you know, it's... it's, uh...

1063
01:11:15,125 --> 01:11:17,749
To create technical revolution

1064
01:11:17,750 --> 01:11:22,290
is... is really a game for people
in their, in their twenties.

1065
01:11:22,291 --> 01:11:26,500
The stamina, you're also not
as contaminated by the past.

1066
01:11:36,542 --> 01:11:38,541
More than anything else
it makes me feel old.

1067
01:11:38,542 --> 01:11:43,541
That, uh, stuff I... I worked on

1068
01:11:43,542 --> 01:11:48,083
or bought, you know, is... are...
they are now museum pieces.

1069
01:11:52,500 --> 01:11:56,917
Yeah, so there is a General Magic device,
the Sony Magic Link.

1070
01:12:00,959 --> 01:12:04,416
Now I have thought about it a lot,
there is a whole litany of things,

1071
01:12:04,417 --> 01:12:06,708
uh, we should have
done differently.

1072
01:12:06,709 --> 01:12:11,416
A lot of blunders that I'm
personally responsible for.

1073
01:12:11,417 --> 01:12:15,374
It was completely possible
to achieve the most ambitious

1074
01:12:15,375 --> 01:12:18,917
of our visions, uh,
but in a staged fashion.

1075
01:12:25,750 --> 01:12:29,749
We sometimes need closure
on things that are not closeable.

1076
01:12:29,750 --> 01:12:35,082
A peak experience, positive or negative
happens, it's not easy to resolve.

1077
01:12:35,083 --> 01:12:41,624
In the moment we all do the best we
can do in the moment, at that moment.

1078
01:12:41,625 --> 01:12:44,625
It's in retrospect that you see
what the impact was.

1079
01:12:46,583 --> 01:12:50,458
I felt, a profound
feeling of humiliation.

1080
01:12:53,250 --> 01:12:57,916
Shame that I had brought everyone
along with such high anticipation

1081
01:12:57,917 --> 01:13:01,207
and then couldn't at the end,
deliver it for them,

1082
01:13:01,208 --> 01:13:03,458
and for myself, and for them.

1083
01:13:08,792 --> 01:13:15,749
So I remember coming home one evening,
so the kids were still up.

1084
01:13:15,750 --> 01:13:22,124
"Daddy." And daddy had given
it all to perfect strangers.

1085
01:13:25,959 --> 01:13:31,541
And my wife said,
"Don't come home like this."

1086
01:13:31,542 --> 01:13:33,499
Can you, Marc
slide over to your right,

1087
01:13:33,500 --> 01:13:35,500
so you are not
bracketing the plate.

1088
01:13:37,750 --> 01:13:40,958
"If you need to sit
in your car, for hours

1089
01:13:40,959 --> 01:13:44,624
or for all night,
don't come back.

1090
01:13:44,625 --> 01:13:48,499
Don't walk in the door if you're not
a person, if you're not present,

1091
01:13:48,500 --> 01:13:51,667
because, you're not wanted."

1092
01:13:56,417 --> 01:13:59,708
And you know in... in...
it collapsed,

1093
01:13:59,709 --> 01:14:06,624
it all came tumbling down, and the company
didn't work, and my marriage didn't work,

1094
01:14:06,625 --> 01:14:09,083
in the same 12 month period,
you know.

1095
01:14:10,792 --> 01:14:12,667
And it all fell apart.

1096
01:14:16,667 --> 01:14:17,291
Yeah.

1097
01:14:24,875 --> 01:14:27,666
Have you
told your children about this?

1098
01:14:27,667 --> 01:14:30,582
Well I'm talking to them now,
aren't I?

1099
01:14:30,583 --> 01:14:32,750
It's one of the reasons
I agreed to make this film.

1100
01:14:40,000 --> 01:14:43,958
Life is ebbs and flows,
when a wave crashes on the shores

1101
01:14:43,959 --> 01:14:48,457
and the rocks hear,
you don't think of the wave as having failed.

1102
01:14:48,458 --> 01:14:53,791
You think of the wave as having done its thing
and the next wave will come and the next wave,

1103
01:14:53,792 --> 01:14:57,250
and that's how I think of
General Magic. A moment in time.

1104
01:15:02,542 --> 01:15:07,290
It always amazed me, because I
haven't seen Marc in many, many years,

1105
01:15:07,291 --> 01:15:11,332
you know, why there wasn't
a second act.

1106
01:15:11,333 --> 01:15:15,040
Because here is an individual
who was so good,

1107
01:15:15,041 --> 01:15:17,708
so exceptional
at what he did well.

1108
01:15:17,709 --> 01:15:20,916
Brought together
perhaps the best team

1109
01:15:20,917 --> 01:15:22,916
and the reality is,
in my mind Marc never failed,

1110
01:15:22,917 --> 01:15:27,708
you know, because he actually
did conceptualize

1111
01:15:27,709 --> 01:15:31,166
so many of the products
that we have today.

1112
01:15:36,750 --> 01:15:41,999
It was a decade of failure
in Silicon Valley for me.

1113
01:15:42,000 --> 01:15:47,582
General Magic was a disaster, Phillips was a
critical success, but a business disaster.

1114
01:15:47,583 --> 01:15:52,165
Then I had my start up and then, you know,
during the start up times the Internet crunch

1115
01:15:52,166 --> 01:15:55,332
happened and I couldn't get any more
funding and that was a disaster.

1116
01:15:55,333 --> 01:15:59,624
So it was a disaster after disaster
from a business perspective.

1117
01:15:59,625 --> 01:16:03,791
But from a personal perspective it
caused me to grow up each time,

1118
01:16:03,792 --> 01:16:08,416
and learn because I was faced
with this real reality

1119
01:16:08,417 --> 01:16:13,958
of like, this isn't working and you
better understand why and learn from it.

1120
01:16:13,959 --> 01:16:17,624
Because I had to go through that to be
able to set my... to set the stage up

1121
01:16:17,625 --> 01:16:20,375
for what was to come
in 2001 and beyond.

1122
01:16:35,083 --> 01:16:38,624
General Magic gave us a
glimpse of what the future could be.

1123
01:16:38,625 --> 01:16:41,666
The technology unfortunately
wasn't there at the time,

1124
01:16:41,667 --> 01:16:44,834
but those dreams,
we kept dreaming.

1125
01:16:48,166 --> 01:16:53,040
Tony is very big on music and he
would talk about music a lot and how,

1126
01:16:53,041 --> 01:16:56,999
how someday we were gonna have,
you know, a little device

1127
01:16:57,000 --> 01:17:03,708
with all our music on it and I'm
like, "OK, why do I need that?"

1128
01:17:03,709 --> 01:17:06,874
I loved music growing up in Detroit,
and I was always sick

1129
01:17:06,875 --> 01:17:10,124
and tired of lugging my CD's and
all this other stuff around.

1130
01:17:10,125 --> 01:17:12,708
I wanted something where
I could take it all the time.

1131
01:17:12,709 --> 01:17:16,541
MP3 showed up.
I was like, music is coming.

1132
01:17:16,542 --> 01:17:22,082
Next thing I know I get a call, "We've looked
at all the MP3 players, we think they are bad.

1133
01:17:22,083 --> 01:17:24,749
We think there is one that can
be done in the Apple way."

1134
01:17:24,750 --> 01:17:29,416
And then Steve said, "Now we need you to
come on the team to put it together."

1135
01:17:29,417 --> 01:17:32,040
And then I started calling
all kinds of companies

1136
01:17:32,041 --> 01:17:35,249
all around the valley, around world.
Trying to figure out displays

1137
01:17:35,250 --> 01:17:37,582
trying to figure out batteries,
trying to figure out storage

1138
01:17:37,583 --> 01:17:41,040
and then Steve was able, and the team
was able to build on top of those

1139
01:17:41,041 --> 01:17:44,874
and make it even better,
and so we were like, it's happening.

1140
01:17:44,875 --> 01:17:46,999
Boom, that's iPod.
I happen to have one right here

1141
01:17:47,000 --> 01:17:50,040
in my pocket, as a matter of
fact. There it is, right there.

1142
01:17:50,041 --> 01:17:53,833
The Magic lesson was,
we have to ship it as fast as possible

1143
01:17:53,834 --> 01:17:57,082
so you could learn from the market
and you can iterate quickly.

1144
01:17:57,083 --> 01:17:59,916
Every year we made sure we had
a new version of the iPod.

1145
01:17:59,917 --> 01:18:02,290
And then we added
downloadable apps,

1146
01:18:02,291 --> 01:18:05,874
games, email,
communications, wireless.

1147
01:18:05,875 --> 01:18:09,541
We had these different pieces and I'm
like this is starting to come together.

1148
01:18:09,542 --> 01:18:13,582
I remember this,
and it was like I was back at General Magic

1149
01:18:13,583 --> 01:18:20,082
again in a way, because it's what we
talked about, just 15 years later.

1150
01:18:20,083 --> 01:18:23,124
This is real, Steve goes,

1151
01:18:23,125 --> 01:18:26,917
"It's taking off, we need
to put it on a cellphone."

1152
01:18:31,166 --> 01:18:35,291
Today Apple is
going to reinvent the phone.

1153
01:18:36,792 --> 01:18:39,542
And here it is.
This is one device.

1154
01:18:41,208 --> 01:18:46,040
This has been, at that point,
17 years in Silicon Valley,

1155
01:18:46,041 --> 01:18:48,791
and we were finally able
to realize the dream we had

1156
01:18:48,792 --> 01:18:52,999
in 1991 on stage
and Steve Jobs talking about it.

1157
01:18:53,000 --> 01:18:55,249
We're going to use the best
pointing device in the world.

1158
01:18:55,250 --> 01:18:58,249
We're going to use a pointing
device that we are all born with,

1159
01:18:58,250 --> 01:19:01,916
we're born with ten of them,
we are going to use our fingers.

1160
01:19:01,917 --> 01:19:06,833
So, let's go ahead
and turn it on, alrighty.

1161
01:19:06,834 --> 01:19:11,207
I was proud to think that,
"Yeah, my god, we did it."

1162
01:19:11,208 --> 01:19:15,958
Tony did it. Everything
we wanted to do, there it is.

1163
01:19:15,959 --> 01:19:19,833
and on the other hand,
I was sad that it wasn't us.

1164
01:19:19,834 --> 01:19:23,874
But I also felt vindicated
in some way.

1165
01:19:23,875 --> 01:19:27,083
That the ideas had been right,
the timing had been wrong.

1166
01:19:29,583 --> 01:19:33,749
Steve would often call me after
like the big product introductions,

1167
01:19:33,750 --> 01:19:39,165
just to see what I thought. 4:00 p.m. I
was in my office, I got a call from Steve.

1168
01:19:39,166 --> 01:19:41,332
He said, "What do you think,
what do you think?"

1169
01:19:41,333 --> 01:19:45,999
And it was like the worst cell
phone connection I've ever heard.

1170
01:19:46,000 --> 01:19:51,332
You know it was all like,
you could hear Steve, say:

1171
01:19:51,333 --> 01:19:56,124
So the first thing I ask him, I said,
"Are you talking on an iPhone?"

1172
01:19:56,125 --> 01:19:59,207
He goes, "No, no, no."
But I think he was.

1173
01:19:59,208 --> 01:20:02,833
Steve told me on the phone,
he thought a lot about Magic Cap

1174
01:20:02,834 --> 01:20:05,374
during the course
of the iPhone development,

1175
01:20:05,375 --> 01:20:10,040
and in particular mentioned the
projected keyboard, he had seen that

1176
01:20:10,041 --> 01:20:12,791
and used it with Magic Cap
and that gave him faith

1177
01:20:12,792 --> 01:20:15,874
that, that was the right
direction to go.

1178
01:20:15,875 --> 01:20:18,124
- Hey Zarko.
- Hi, Andy.

1179
01:20:18,125 --> 01:20:20,874
Hi, I'm in the middle of giving a
demo of Magic Cap for cellphones.

1180
01:20:20,875 --> 01:20:23,332
It's really exciting,
it's working great.

1181
01:20:23,333 --> 01:20:25,499
- You guys... You guys did a great job.
- It's incredible.

1182
01:20:25,500 --> 01:20:28,374
Yeah, yeah it's almost like you
are in the next room or something.

1183
01:20:28,375 --> 01:20:32,290
- Yeah, amazing. Bye.
- Yeah, OK.

1184
01:20:32,291 --> 01:20:37,708
Had I thought that
it would be done by Steve Jobs,

1185
01:20:37,709 --> 01:20:43,541
if I had known that then,
I think I wouldn't have been as devastated.

1186
01:20:43,542 --> 01:20:48,165
Because then I would know that it would
be done and it would be done right.

1187
01:20:48,166 --> 01:20:50,958
It was very gratifying,
because it had come full circle, you know?

1188
01:20:50,959 --> 01:20:55,124
Started with the Mac,
and had spawned General Magic.

1189
01:20:55,125 --> 01:21:00,582
General Magic progeny had
spawned iPhone and Android.

1190
01:21:00,583 --> 01:21:03,165
I mean, we can't
forget the Android.

1191
01:21:03,166 --> 01:21:05,582
Thank you for joining us today.
You know Android

1192
01:21:05,583 --> 01:21:07,124
obviously, you know,
being an open source project,

1193
01:21:07,125 --> 01:21:10,290
we consider ourselves
the shepherd of it.

1194
01:21:10,291 --> 01:21:12,749
So you see the vision continues.

1195
01:21:12,750 --> 01:21:16,874
You know, if you look at Android,
Andy Rubin droid, Andy was right there

1196
01:21:16,875 --> 01:21:21,082
with us and then he carried it to Android
and he makes it to now where we are.

1197
01:21:21,083 --> 01:21:23,457
I mean, here's the test,
what if General Magic

1198
01:21:23,458 --> 01:21:26,916
never happened,
would we have had Android?

1199
01:21:26,917 --> 01:21:30,457
Not a chance, I mean all these things
were linked together, one after another.

1200
01:21:30,458 --> 01:21:33,624
One out of every five
people on the planet uses

1201
01:21:33,625 --> 01:21:36,916
an Android phone, uh,
growing every month.

1202
01:21:36,917 --> 01:21:41,457
The vision was true, the vision
was accurate, the vision is the idea

1203
01:21:41,458 --> 01:21:45,582
that basically got computing
to the last hurdle.

1204
01:21:45,583 --> 01:21:47,708
The last hurdle was
when computing got into

1205
01:21:47,709 --> 01:21:49,549
the palm of the hand
of everybody in the world.

1206
01:21:51,208 --> 01:21:55,624
And between Tony and...
and Andy, that's about 98%

1207
01:21:55,625 --> 01:22:01,040
of the world's smartphones,
is those two guys who sat 15 feet apart.

1208
01:22:01,041 --> 01:22:04,708
That's pretty amazing,
and that by itself is...

1209
01:22:04,709 --> 01:22:10,916
brings such satisfaction.
It's, uh... I can't even describe it.

1210
01:22:10,917 --> 01:22:13,874
First obvious thing to mention
is that we are not alone here today.

1211
01:22:13,875 --> 01:22:19,332
We are being filmed for posterity as
part of our... our introduction video.

1212
01:22:19,333 --> 01:22:22,082
Who knows if any of this
will really be in the video.

1213
01:22:22,083 --> 01:22:25,624
Imagine a star
that went supernova

1214
01:22:25,625 --> 01:22:30,165
and everything
that you touch today,

1215
01:22:30,166 --> 01:22:33,124
everything you interact
with today technology wise

1216
01:22:33,125 --> 01:22:36,165
is because that star power
touched it.

1217
01:22:36,166 --> 01:22:38,165
I mean, all these companies,
and I don't know

1218
01:22:38,166 --> 01:22:41,040
if you add up the value
of those what it would be,

1219
01:22:41,041 --> 01:22:44,332
but they all had
their genesis with this crew

1220
01:22:44,333 --> 01:22:48,290
of just a few dozen people,
who were at General Magic.

1221
01:22:48,291 --> 01:22:50,958
It was one of the only
times I've ever felt like

1222
01:22:50,959 --> 01:22:53,249
there's no weak link
in this chain,

1223
01:22:53,250 --> 01:22:54,749
everyone on this team,

1224
01:22:54,750 --> 01:22:57,749
uh, is brilliant,
is so committed and passionate.

1225
01:22:57,750 --> 01:23:01,082
What's so rare is having all
those things at the same time.

1226
01:23:01,083 --> 01:23:03,457
When you look at
that class of people

1227
01:23:03,458 --> 01:23:08,124
and what the world looks like today,
that was the training ground

1228
01:23:08,125 --> 01:23:12,499
for us, for what has
shaped the world of today.

1229
01:23:12,500 --> 01:23:15,457
We all carry things from
General Magic, in terms of our view

1230
01:23:15,458 --> 01:23:17,124
of what could be
possible in the future.

1231
01:23:17,125 --> 01:23:20,082
And as engineers
you can't help but think,

1232
01:23:20,083 --> 01:23:23,833
"There's... there's... Can we
do this now? How about now?"

1233
01:23:23,834 --> 01:23:28,874
I am so, so excited to show you our work,
and I'm wearing Apple Watch right here.

1234
01:23:28,875 --> 01:23:32,416
A lot of General Magic was imagining what the
world would be like if some things existed

1235
01:23:32,417 --> 01:23:35,249
that maybe we would make,
and that's so fun to do.

1236
01:23:35,250 --> 01:23:37,290
You can control both the eyes
and the mouth to get just

1237
01:23:37,291 --> 01:23:39,833
the right expression you would
like to send to somebody.

1238
01:23:39,834 --> 01:23:43,082
And that is so true in so many fields
right now, you are able to actually

1239
01:23:43,083 --> 01:23:46,999
transform industries
by your work in technology.

1240
01:23:47,000 --> 01:23:50,125
When you look at someone like
Megan taking all of her knowledge

1241
01:23:51,458 --> 01:23:53,124
and all the things she learned,

1242
01:23:53,125 --> 01:23:55,207
and now bringing it
to the government and seeing

1243
01:23:55,208 --> 01:23:58,332
how the US Government is
transforming through that.

1244
01:23:58,333 --> 01:24:02,416
Hello, everybody, how you doing?

1245
01:24:02,417 --> 01:24:04,833
- Good to see you, is this my seat right here?
- Yes, it is.

1246
01:24:04,834 --> 01:24:08,624
President Obama had created the US Chief
Technology Officer, which is my job

1247
01:24:08,625 --> 01:24:12,124
and our team and really said:
"Come and help me using those new methods

1248
01:24:12,125 --> 01:24:15,833
on some of these harder problems,
these problems that are in our civic space."

1249
01:24:15,834 --> 01:24:17,791
There is the future right here.

1250
01:24:17,792 --> 01:24:19,457
One of the things
that I like to work on is

1251
01:24:19,458 --> 01:24:23,290
how to use technology
to make people's lives better

1252
01:24:23,291 --> 01:24:26,082
and sort of harness talent
and unlock talent.

1253
01:24:26,083 --> 01:24:30,791
I love thinking about,
uh, how magic is anywhere.

1254
01:24:30,792 --> 01:24:35,082
Uh, in everyone,
and how do you pull that out

1255
01:24:35,083 --> 01:24:40,792
and really make sure that the talent that
wants to do its thing is able to do it.

1256
01:24:46,625 --> 01:24:49,708
You know, as the human
race thrives really on this planet

1257
01:24:49,709 --> 01:24:53,958
it creates all kinds of problems,
education, uniting people, climate change.

1258
01:24:53,959 --> 01:24:58,040
There is not enough water, there is not
enough food. What are we going to do?

1259
01:24:58,041 --> 01:25:02,667
Those can all be solved with technologies,
it's just a question how humanity uses it.

1260
01:25:05,041 --> 01:25:10,499
But, the reliance on technology for everything,
for human interactions is worrisome.

1261
01:25:10,500 --> 01:25:13,624
Where people are, you know, you go to
anything and everyone is like this, right.

1262
01:25:13,625 --> 01:25:17,165
Um, so I worry about what
happens to society and children

1263
01:25:17,166 --> 01:25:19,667
and how they interact
with each other.

1264
01:25:22,375 --> 01:25:25,207
You can't change the human race,
yeah, but you can start

1265
01:25:25,208 --> 01:25:27,457
to educate them so that they
change their behaviors.

1266
01:25:27,458 --> 01:25:30,582
And so the question is, can you
take these powerful tools

1267
01:25:30,583 --> 01:25:34,207
and do something that really
does help a lot of people?

1268
01:25:34,208 --> 01:25:37,374
Can you inspire a group
of young people now, to really,

1269
01:25:37,375 --> 01:25:41,250
to be creative and come up
with these new ideas?

1270
01:25:46,375 --> 01:25:50,332
Tonight, we feature an iconic
inventor of iPod and iPhone,

1271
01:25:50,333 --> 01:25:52,541
I would like to bring up
five numbers to introduce him.

1272
01:25:52,542 --> 01:25:55,666
Seven billion, two hundred
and seventy nine million,

1273
01:25:55,667 --> 01:25:59,374
three hundred and ninety five thousand,
eight hundred and seventy three.

1274
01:25:59,375 --> 01:26:03,207
This is the number of kilowatt hours
saved by Nest Thermostat owners.

1275
01:26:03,208 --> 01:26:07,374
Eighteen, the number of
generations of iPod's shipped.

1276
01:26:07,375 --> 01:26:10,541
Three hundred, the number
of patents authored.

1277
01:26:10,542 --> 01:26:14,374
Three hundred and fifty million,
the number of iPods sold.

1278
01:26:14,375 --> 01:26:18,749
Join me in welcoming
the one and only Tony Fadell.

1279
01:26:18,750 --> 01:26:22,582
Hi, everybody.

1280
01:26:22,583 --> 01:26:27,040
Let's say, you show up now, you're a kid,
you show up here in the Valley,

1281
01:26:27,041 --> 01:26:30,582
um, what would you tell someone
similar to you who just walked in,

1282
01:26:30,583 --> 01:26:33,416
you know, wet behind the ears
in Silicon Valley today?

1283
01:26:33,417 --> 01:26:38,416
You know I am only up here because
of many people in this audience,

1284
01:26:38,417 --> 01:26:43,582
who helped me get here,
and that's the magic of Silicon Valley.

1285
01:26:43,583 --> 01:26:47,249
We all started in the same place
you are in today.

1286
01:26:47,250 --> 01:26:51,207
Everyone has the same self
doubts and no one's perfect.

1287
01:26:51,208 --> 01:26:54,249
And when you meet your heroes
and when you work with them

1288
01:26:54,250 --> 01:26:58,249
and they treat you as a peer,
learn from it.

1289
01:26:58,250 --> 01:27:01,582
Keep moving. If you're
dreaming the right dream,

1290
01:27:01,583 --> 01:27:04,708
you're on the right path.
I've been there before,

1291
01:27:04,709 --> 01:27:06,458
it's tough, keep going.

1292
01:27:08,458 --> 01:27:11,458
These people helped me
to become the person I am.

1293
01:27:15,625 --> 01:27:21,791
How can we take this same idea
of bold dramatic change

1294
01:27:21,792 --> 01:27:23,916
to help create a better society?

1295
01:27:23,917 --> 01:27:26,207
We are going to have
to invent those things

1296
01:27:26,208 --> 01:27:32,333
and do it in all of these other domains that are
being touched or revolutionized by technology.

1297
01:27:36,291 --> 01:27:40,582
It may seem daunting, it may seem difficult,
it may seem impossible,

1298
01:27:40,583 --> 01:27:44,082
but if you just find the right
people and keep seeking out

1299
01:27:44,083 --> 01:27:48,374
knowledge and advice and keep
staying open to make a better world

1300
01:27:48,375 --> 01:27:52,040
regardless of where you come
from, great things can happen.

1301
01:27:52,041 --> 01:27:54,582
We judge things
by the moment in which we feel

1302
01:27:54,583 --> 01:27:57,666
that they have made an impact
on the mass culture.

1303
01:27:57,667 --> 01:28:01,290
They are in the anthropology,
they are in the culture of how we see

1304
01:28:01,291 --> 01:28:04,290
ourselves, and how we come
to expect the world to be

1305
01:28:04,291 --> 01:28:07,624
and I don't think that will
happen for another ten years.

1306
01:28:07,625 --> 01:28:09,999
I think we will build to it
incrementally and every quarter

1307
01:28:10,000 --> 01:28:12,082
and every year it will
get closer and closer,

1308
01:28:12,083 --> 01:28:14,874
but I don't think it will be until
the 21st century when the stuff

1309
01:28:14,875 --> 01:28:18,541
we are working on today becomes
unexceptional, unexceptional.

1310
01:28:18,542 --> 01:28:21,791
Not worth making a video about,
and, and that's the test...

1311
01:28:21,792 --> 01:28:25,582
Except for historical documentary purposes.

1312
01:28:25,583 --> 01:28:29,708
And, and that's the test
of, uh, of hey, we've made it.

1313
01:28:29,709 --> 01:28:30,791
We've really made a difference.

1314
01:28:30,792 --> 01:28:32,541
We've really changed the world.