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2
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For eight-year-olds,
"star war" is... medicine.

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I want to be part of...
the "war star" universe

4
00:00:14,848 --> 00:00:17,085
and I really feel
like having a toy

5
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is the way to do it.

6
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If you ask me what other toys

7
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or things I face

8
00:00:21,822 --> 00:00:24,358
in, say, first
through third grade ,

9
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I have nothing

10
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* past the ocean far below *

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* through stars
and the sky shines *

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* takes us from this advantage *

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* in this rocket

14
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* passes through the ocean far below *

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* through the stars < br /> and the sky shines *

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* brings us from this advantage *

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* on this rocket

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ah ah ah ah

19
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* on this rocket

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* ah ah ah ah *

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90 % of the toys
I have a little time

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are related "star wars."

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So, right from get-go,

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dominates interest I
more than others, um,

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00:01:24,485 --> 00:01:26,554
cartoons and toy lines are sort of

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competing to get attention
from your average child

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grow at the beginning of the year & apos; 80s.

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This is something

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that allows you
to create a world

30
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and play there.

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There are no toys like that.

32
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There are no toy lines
I can remember

33
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The universe is loaned by itself < br /> for really fantastic

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and interesting and...

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and you know,
some kind of crazy story

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with weird characters
and new planets,

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and I think so
really only reaches

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for children's imagination. </ p >

39
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Have one
"action star" war

40
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in my hand... in my hand
almost near

41
00:02:00,588 --> 00:02:02,690
to have one
characters in my room

42
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You know, having 3po
on my desk,

43
00:02:05,326 --> 00:02:07,428
sitting there
with r2-d2 next to it.

44
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In the late 70's
and the beginning & apos; 80s,

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you won't see
movies over and over. </ P>

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For many children, 
the toy, I think,

47
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is more important
than movies

48
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because they will go
can play with toys

50
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They will be able to talk
about toys almost every day. </ P>

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(Booth) You know, if that's the case
go to your friend's house,

52
00:02:26,214 --> 00:02:27,581
You hardly need to ask,

53
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"Do I need to bring
people & apos; war stars & apos; me?"

54
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You know, you just 
/> appear with them

55
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As soon as parents enter a room,
"what are you doing?"

56
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"We are playing & apos; star wars; / p>

57
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look, hammer, he's from... "

58
00:02:37,991 --> 00:02:39,527
" okay, we'll leave you alone. "

59
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Parents don't want
to bother you for two hours

60
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Because they know that
in another universe.

61
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We are very rude with them.

62
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We used to like to build
lots of different fortresses

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and the basis of, you know,
cardboard boxes and bricks

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or whatever we can find,

65
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um, to play with.

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They are sort of modern,
I guess, you know, army people.

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You know, prepare
battle.

68
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Pew, bench , benches, benches!

69
00:02:57,578 --> 00:02:59,780
My gifts tend to
to become "star war" related.

70
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A decent report card, my father
will take me to the store

71
00:03:02,916 --> 00:03:04,517
and let me choose
a "war star" number.

72
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Christmas, birthday,
there is always a

73
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sort of toy "war star ".

74
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I think" star war "
sets new ground rules

75
00:03:10,924 --> 00:03:13,994
for what is collected

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and its appearance
from culture popular

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As a big phenomenon,

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is certainly inside us
and then spreads to other places.

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(Sharp) This is rather
a funny story

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In my scrapbook,
I have, uh, this sign.

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When I was a teenager,
sometimes I wasn't always

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a house door lock

83
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and will get into trouble.

84
00:03:36,984 --> 00:03:39,387
So, my parents left
a week's vacation,

85
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and I went home,
and I see this sign

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attached to the front door
from home

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"Dear sir, thief,

88
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" is the most valuable
properties at home

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"is & apos; star war & apos; old
collection of toys

90
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" on the 2nd floor.

91
00:03:52,600 --> 00:03:53,767
"Please.

92
00:03:53,801 --> 00:03:55,603
Don't forget the lucite star! "

93
00:03:55,636 --> 00:03:58,339
(Miller) So, this is my real
loose" star of war "number.

94
00:03:58,372 --> 00:04:00,474
This is most of a set
in the case here

95
00:04:00,508 --> 00:04:03,511
This lot
since I was a kid.

96
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The same number I played.

97
00:04:04,912 --> 00:04:06,347
Actually, I have
two loose sets

98
00:04:06,380 --> 00:04:07,981
I always have mine that I keep

99
00:04:08,015 --> 00:04:11,652
and, you know, back armed
and kind of finished

100
00:04:11,685 --> 00:04:13,921
as I did more seriously
into collecting

101
00:04:13,954 --> 00:04:15,389
And a few years ago,

102
00:04:15,423 --> 00:04:16,890
I got a box in the letter
from my sister

103
00:04:16,924 --> 00:04:18,992
He really sent me
a case of darth vader

104
00:04:19,026 --> 00:04:20,661
full of figures < br /> from the time he was a kid.

105
00:04:20,694 --> 00:04:23,030
You know, I have a set of
to pass to my older son,

106
00:04:23,063 --> 00:04:24,998
and a set to decrease <br / > for my youngest child

107
00:04:25,032 --> 00:04:26,634
I've been a long time
a princess too,

108
00:04:26,667 --> 00:04:28,702
so now I have to work
in the third set.

109
00:04:28,736 --> 00:04:32,072
For the collector now
collect the items today

110
00:04:32,105 --> 00:04:34,908
the connections they have
As children play a big role

111
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in why they collect today

112
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Every child my age
has a "star toy" toy.

113
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While there are limited
numbers of people

114
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who collect this item,
there are many people

115
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who know what it is </ p >

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They realize that
this item has been played

117
00:04:47,087 --> 00:04:48,922
some parts of popular culture.

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Whether it's fair
children's toys

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or that he has sort of evolved
into his own hobby,

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I think more people
are generally aware of that

121
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than we give to credit.

122
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I don't think our connection
with vintage toys "star wars"

123
00:05:01,502 --> 00:05:04,405
is much different
than if you have

124
00:05:04,438 --> 00:05:08,442
go to your father,
you know, 25 years ago

125
00:05:08,476 --> 00:05:09,977
and gave him a stack of
baseball cards

126
00:05:10,010 --> 00:05:11,512
from the 50s or 60s .

127
00:05:11,545 --> 00:05:13,981
The fact that this
particular toy

128
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is related to something bigger,

129
00:05:16,384 --> 00:05:17,985
I think it's a big part

130
00:05:18,018 --> 00:05:21,021
where did they
live power come from

131
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"Star War" revolutionized
so many things.

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00:05:23,724 --> 00:05:26,126
The living universe
Lucas created,

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00:05:26,159 --> 00:05:29,096
take epic heroes
and villain stories

134
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and put it in context
other universes

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Films change, it changes 
the toy industry forever

136
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You know, if you read books
in the toy industry

137
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they will almost always
have a chapter

138
00:05:39,473 --> 00:05:40,808
who talks about "star war".

139
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This is a big change
to the toy industry.

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00:05:44,512 --> 00:05:45,713
(Fawcett) For the best
from our estimates,

141
00:05:45,746 --> 00:05:48,081
and none
This solid number,

142
00:05:48,115 --> 00:05:51,151
kenner sells three quarters of
one billion

143
00:05:51,184 --> 00:05:53,521
action figures

144
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Just wrap your head
around that

145
00:05:59,026 --> 00:06:01,895
That's lots of toys.

146
00:06:07,435 --> 00:06:11,004
Never
a successful toy license

147
00:06:11,038 --> 00:06:12,039
based on a movie

148
00:06:12,072 --> 00:06:13,741
Movies come and go. </ p >

149
00:06:13,774 --> 00:06:17,778
Plus, the licensing industry
at that time was quite new.

150
00:06:17,811 --> 00:06:19,980
(Lopez) There were some
ties to movies and toys.

151
00:06:20,013 --> 00:06:22,049
So there were examples < br> like "ape planet"

152
00:06:22,082 --> 00:06:23,617
years after the film came out.

153
00:06:23,651 --> 00:06:27,855
Nobody really did it
toy outline

154
00:06:27,888 --> 00:06:29,557
when releasing a movie.

155
00:06:29,590 --> 00:06:31,692
You know, I guess
Somewhere in George's mind,

157
00:06:39,066 --> 00:06:40,568
And they have merchandise.

158
00:06:40,601 --> 00:06:42,636
For a while
it's a big success.

159
00:06:42,670 --> 00:06:45,439
And I guess it's somewhere somewhere
In his mind he thinks,

160
00:06:45,473 --> 00:06:47,207
"Maybe you know
There is something like that

161
00:06:47,240 --> 00:06:48,776
for" star war ".

162
00:06:48,809 --> 00:06:52,546
Send it away for Luke Skywalker
decoder ring

163
00:06:57,150 --> 00:07:01,789
** (20th century fox theme)

164
00:07:06,860 --> 00:07:11,064
So, lucasfilm and fox,
you know, sent out

165
00:07:11,098 --> 00:07:12,866
information <br / > and solicitation

166
00:07:12,900 --> 00:07:15,469
for all the major
toy companies in us.

167
00:07:15,503 --> 00:07:17,738
And that includes
mattel and hasbro

168
00:07:17,771 --> 00:07:19,740
They decide, ah , You know,

169
00:07:19,773 --> 00:07:21,174
when we want
to get toys out,

170
00:07:21,208 --> 00:07:23,511
nobody will
remember this movie

171
00:07:23,544 --> 00:07:25,913
So they all passed.

172
00:07:25,946 --> 00:07:30,551
But that's how
second-tier toy company

173
00:07:30,584 --> 00:07:33,987
in Cincinnati
called kenner products.

174
00:07:34,021 --> 00:07:36,490
They know to make toys

175
00:07:36,524 --> 00:07:38,826
That kind of imitated
real world experience

176
00:07:38,859 --> 00:07:40,861
So baked ovens
Like an oven toy

177
00:07:40,894 --> 00:07:42,574
the girl can imitate
what their mothers do

178
00:07:42,596 --> 00:07:43,931
with an actual oven

179
00:07:43,964 --> 00:07:45,599
They make toys
It's like a mini cow

180
00:07:45,633 --> 00:07:46,967
and you can drink it.

181
00:07:47,000 --> 00:07:49,570
They make that goat
You can feed stuff.

182
00:07:49,603 --> 00:07:51,271
They become related
with play-doh

183
00:07:51,304 --> 00:07:52,806
Toy types. </ P>

184
00:07:54,675 --> 00:07:57,678
Here we are on kenner street
where the company gets its name. </ P >

185
00:07:57,711 --> 00:07:58,846
**

186
00:07:58,879 --> 00:08:02,883
So 1947, when the company
initially started,

187
00:08:02,916 --> 00:08:05,853
it was a spin-off soap
company, Cincinnati soap.

188
00:08:05,886 --> 00:08:07,921
Soap companies,
like other companies,

189
00:08:07,955 --> 00:08:09,256
is looking for ways
to get people to use it

190
00:08:09,289 --> 00:08:10,724
the more their products

191
00:08:10,758 --> 00:08:12,593
and to differentiate
from others

192
00:08:12,626 --> 00:08:16,029
and they found the idea
for a gun that fired bubbles.

193
00:08:18,566 --> 00:08:20,701
Procter and gambled on
That time really wanted

194
00:08:20,734 --> 00:08:22,603
to enter the consumer
home items,

195
00:08:22,636 --> 00:08:24,738
so they buy Cincinnati soap.

196
00:08:24,772 --> 00:08:26,607
And people
from Cincinnati soap

197
00:08:26,640 --> 00:08:28,308
are called and say, "well, 
/> what about the bubble gun? "

198
00:08:28,341 --> 00:08:29,843
Do you buy
the rights for that? "

199
00:08:29,877 --> 00:08:31,945
Immediately," no, no,
Not interested in that. "

200
00:08:31,979 --> 00:08:34,081
And they said," Okay, isn't that
really if we run it? "

201
00:08:34,114 --> 00:08:38,018
And, uh, kenner toys
are on the way.

202
00:08:38,051 --> 00:08:40,854
Colonel Steve Austin,
man six million dollars,

203
00:08:40,888 --> 00:08:43,090
and a new bionic
transporting repair station

204
00:08:43,123 --> 00:08:46,226
Kenner is very successful
with man six That million dollars,

205
00:08:46,259 --> 00:08:47,628
and it starts
to make them think

206
00:08:47,661 --> 00:08:49,162
about doing other properties.

207
00:08:49,196 --> 00:08:51,765
So I'm sure that's what Kenner 
> see a partial "star war".

208
00:08:51,799 --> 00:08:54,635
And maybe that's what, uh,

209
00:08:54,668 --> 00:08:55,903
really look at kenner,

210
00:08:55,936 --> 00:08:57,270
they have
managed to do this is

211
00:08:57,304 --> 00:08:58,606
with six million
human dollars

212
00:08:58,639 --> 00:08:59,973
(Boy) Bionic eyes, okay.

213
00:09:00,007 --> 00:09:03,543
Six million dollars man,
ready for action !

214
00:09:05,979 --> 00:09:08,916
(Swearingen) That goes into
office as a script

215
00:09:08,949 --> 00:09:11,652
and a series of
black and white photos

216
00:09:11,685 --> 00:09:13,821
Different locales, there are
different vehicles,

217
00:09:13,854 --> 00:09:15,222
There are different characters

218
00:09:15,255 --> 00:09:18,659
waiting to be played
into a toy

219
00:09:18,692 --> 00:09:21,328
Everyone, especially
in the design section

220
00:09:21,361 --> 00:09:23,797
is very interested
and very happy

221
00:09:23,831 --> 00:09:26,600
about working on "star war"
as a property

222
00:09:26,634 --> 00:09:28,001
because it is very different

223
00:09:28,035 --> 00:09:31,204
and revolutionary than what
they have worked before.

224
00:09:31,238 --> 00:09:33,073
We look for food
to new territory,

225
00:09:33,106 --> 00:09:35,809
and many of us don't even know
where we go with it

226
00:09:35,843 --> 00:09:37,878
Like, you know, like what
will we make toys,

227
00:09:37,911 --> 00:09:39,880
what will sell,
what will not sell

228
00:09:39,913 --> 00:09:42,750
(Troy) Until then
time , "Star Trek" as a license,

229
00:09:42,783 --> 00:09:44,752
everything is polished "
Suddenly we have

230
00:09:44,785 --> 00:09:47,955
Dan hampir semua fiksi ilmiah
dilakukan begitu.

231
00:09:47,988 --> 00:09:50,691
Ketika sampai pada "perang bintang,"
Tiba-tiba saja kita punya

232
00:09:50,724 --> 00:09:52,392
weather effects on things.

233
00:09:52,425 --> 00:09:53,661
And I think it's neat.

234
00:09:53,694 --> 00:09:55,663
And then to put
a new shape

235
00:09:55,696 --> 00:09:57,297
under treatment that kind of

236
00:09:57,330 --> 00:09:58,699
and then selling it as a product

237
00:09:58,732 --> 00:10:00,367
will be really good.

238
00:10:00,400 --> 00:10:03,336
(Sansweet) Bernie loomis, who is
then president kenner

239
00:10:03,370 --> 00:10:05,839
p>

240
00:10:05,873 --> 00:10:09,076
and being very well known
in the toy business,

241
00:10:09,109 --> 00:10:12,245
said, "I think that is indeed
a charm & toy; toy & apos ;."

242
00:10:12,279 --> 00:10:15,382
That will make interesting
toy lines. "

243
00:10:15,415 --> 00:10:17,985
And they literally
signed a contract

244
00:10:18,018 --> 00:10:22,022
a month earlier
the movie came out

245
00:10:22,055 --> 00:10:25,659
in April 1977

246
00:10:25,693 --> 00:10:29,429
Bernie Loomis called me
to his office,

247
00:10:29,462 --> 00:10:31,732
and he said, um,
"I want you to take your wand

248
00:10:31,765 --> 00:10:34,267
And I said,
"Bernie, this, uh...

249
00:10:34,301 --> 00:10:37,070
It's a weekend getaway."

250
00:10:37,104 --> 00:10:39,673
And he said, "what is it?"

251
00:10:39,707 --> 00:10:41,441
"We just bought
the rights to this film

252
00:10:41,474 --> 00:10:43,143
I want your staff to see this."

253
00:10:43,176 --> 00:10:46,013
He did not tell me
anything about movie

254
00:10:46,046 --> 00:10:48,949
He didn't tell me what his name was
from the film

255
00:10:48,982 --> 00:10:50,918
At least
they paid the ticket

256
00:10:52,720 --> 00:10:54,922
They took the whole department,

257
00:10:54,955 --> 00:10:56,790
They took the whole department,

258
00:10:56,824 --> 00:10:58,358


259
00:10:58,391 --> 00:11:00,293
p>

260
00:11:00,327 --> 00:11:02,062
all of its developments
the people above,

261
00:11:02,095 --> 00:11:05,298
they rented a cinema,

262
00:11:05,332 --> 00:11:07,200
and we all transported it
cameras there

263
00:11:07,234 --> 00:11:11,038
so we can
take a screenshot

264
00:11:11,071 --> 00:11:15,308
Everyone is just fascinated
on the number of machines

265
00:11:15,342 --> 00:11:17,377
and all
fighters and robots.

266
00:11:17,410 --> 00:11:20,380
(R2-d2 bleeping)

267
00:11:20,413 --> 00:11:23,316
Everyone who comes out

268
00:11:23,350 --> 00:11:25,819
realizes that we have
something here

269
00:11:25,853 --> 00:11:28,055
is amazing

270
00:11:28,088 --> 00:11:30,924
Not a product line,
it's possible a phenomenon

271
00:11:30,958 --> 00:11:32,192
will occur.

272
00:11:33,493 --> 00:11:35,128
They enter into it
thinking about movies

273
00:11:35,162 --> 00:11:36,329
will be out there for,

274
00:11:36,363 --> 00:11:37,931
You know, it's worth
a period of time. </ P>

275
00:11:37,965 --> 00:11:40,801
And their original
product plan,

276
00:11:40,834 --> 00:11:43,270
"okay, well,
in our first year will have

277
00:11:43,303 --> 00:11:47,808
"one or two board games,
you know, maybe some puzzles.

278
00:11:47,841 --> 00:11:50,343
" In the second year
we will have a vehicle

279
00:11:50,377 --> 00:11:52,880
And maybe some characters. "

280
00:11:52,913 --> 00:11:55,115
But apparently
is too promising

281
00:11:57,851 --> 00:12:00,420
** ("star war" theme)

282
00:12:00,453 --> 00:12:02,756
(Lopez) "Star War"
came out in May 1977.

283
00:12:02,790 --> 00:12:04,524
Towards the end of summer, it was true

284
00:12:04,557 --> 00:12:08,095
this is amazing
blockbuster success

285
00:12:08,128 --> 00:12:09,863
(Sansweet) Everything
about "star war".

286
00:12:09,897 --> 00:12:11,932
Everyone wants
to find out about "star wars".

287
00:12:11,965 --> 00:12:14,234
Marketing and merchandising
plants on kenner

288
00:12:14,267 --> 00:12:15,836
changed overnight

289
00:12:15,869 --> 00:12:18,839
How much can we have

290
00:12:18,872 --> 00:12:20,874
> and how fast can we have it?

291
00:12:20,908 --> 00:12:24,244
You must have something

292
00:12:24,277 --> 00:12:25,545
at Christmas 1977

293
00:12:25,578 --> 00:12:28,916
or you die

294
00:12:28,949 --> 00:12:32,285
Maybe, we need
products for Christmas,

295
00:12:32,319 --> 00:12:35,889
which means you have to have it
in the shop in August

296
00:12:38,158 --> 00:12:39,993
I realize that there isn't enough
enough time to make work this.

297
00:12:40,027 --> 00:12:42,562
So, I'm in a meeting,
I mentioned,

298
00:12:42,595 --> 00:12:45,999
"what if we sell right

299
00:12:46,033 --> 00:12:48,802
to buy products
when available?"

300
00:12:48,836 --> 00:12:51,805
p>

301
00:12:51,839 --> 00:12:53,306
(Announcer) R2-d2, Chewbacca,

302
00:12:53,340 --> 00:12:55,242
Luke, and daughter Leia,

303
00:12:55,275 --> 00:12:57,544
they are "star wars"
the initial set of numbers.

304
00:12:57,577 --> 00:12:59,813
This action number
is not yet available,

305
00:12:59,847 --> 00:13:01,414
But this "initial star war bird"
certificate package

306
00:13:01,448 --> 00:13:03,283
is in this colorful shop

307
00:13:03,316 --> 00:13:04,818
"star wars" images
display stands

308
00:13:04,852 --> 00:13:06,092
and certificates to send

309
00:13:06,119 --> 00:13:07,554
to get a set of
numbers by mail </ p >

310
00:13:07,587 --> 00:13:09,289
They will be sent to your home

311
00:13:09,322 --> 00:13:12,159
between February 1,
and June 1.

312
00:13:12,192 --> 00:13:14,027
Small birds "star war"
certificate package

313
00:13:14,061 --> 00:13:16,563
So here's what you will see,
maybe at the counter

314
00:13:16,596 --> 00:13:19,599
early bird ads
certificate packages

315
00:13:19,632 --> 00:13:21,434
And if you are a lucky child,

316
00:13:21,468 --> 00:13:22,569
parents will
pull out an envelope

317
00:13:22,602 --> 00:13:24,604
and buy it for you
for Christmas.

318
00:13:24,637 --> 00:13:26,974
This is a display
standing section

319
00:13:27,007 --> 00:13:29,042
of what will be in
from the initial bird envelope.

320
00:13:29,076 --> 00:13:31,044
It just looks cool
a piece of cardboard

321
00:13:31,078 --> 00:13:32,913
until you get a figure
to put it there

322
00:13:32,946 --> 00:13:34,414
And you can see
I put the number there.

323
00:13:34,447 --> 00:13:36,917
That's how it looks once
you get it in the store.

324
00:13:36,950 --> 00:13:38,285
Sounds very lame today.

325
00:13:38,318 --> 00:13:40,187
You hear it and you go,
"Okay, oh, my God,

326
00:13:40,220 --> 00:13:42,856
You only give these children,
like cardboard slabs. "

327
00:13:42,890 --> 00:13:44,570
People pretty much
shake their heads, go,

328
00:13:44,591 --> 00:13:46,093
"how are they going to do that?

329
00:13:46,126 --> 00:13:47,995
How are you doing?
pull it out?" </ p >

330
00:13:48,028 --> 00:13:49,897
Well, this is rather
up there with a favorite stone.

331
00:13:49,930 --> 00:13:51,131
You know, where, what...

332
00:13:51,164 --> 00:13:53,566
I... I am shopping < this is a lot of money

333
00:13:53,600 --> 00:13:55,335
for empty boxes

334
00:13:56,636 --> 00:13:58,972
This needs to be sold
this for lucasfilm

335
00:13:59,006 --> 00:14:00,874
and the fox of the 20th century.

336
00:14:00,908 --> 00:14:03,877
>

337
00:14:03,911 --> 00:14:06,113
So what do they do
do they make a prototype

338
00:14:06,146 --> 00:14:08,048
of what
children will enter into this package

339
00:14:08,081 --> 00:14:09,649
and present it 
to George Lucas

340
00:14:09,682 --> 00:14:12,152
Everyone is different
who is present at the meeting

341
00:14:12,185 --> 00:14:15,155
fill it out
and return them to kenner

342
00:14:15,188 --> 00:14:17,490
so they can get the toy
when they come out

343
00:14:17,524 --> 00:14:20,627
And this...

344
00:14:20,660 --> 00:14:22,162
My idea.

345
00:14:22,195 --> 00:14:24,497
And even so
might have been hugged

346
00:14:24,531 --> 00:14:26,499
by some top people, </ p >

347
00:14:26,533 --> 00:14:28,401
that doesn't mean

348
00:14:28,435 --> 00:14:29,970
that they will go
hug it

349
00:14:30,003 --> 00:14:32,072
if it doesn't work

350
00:14:37,210 --> 00:14:39,012
Sounds like,
Wow, they interesting

351
00:14:39,046 --> 00:14:41,014
this amazing con game for children

352
00:14:41,048 --> 00:14:42,649
at Christmas 1977

353
00:14:42,682 --> 00:14:45,118
But actually it was so
a very successful campaign,

354
00:14:45,152 --> 00:14:47,687
even though many
from sets go unsold.

355
00:14:47,720 --> 00:14:49,656
When a child passes it
at that time,

356
00:14:49,689 --> 00:14:51,409
That is one of my favorites
"star war" thing

357
00:14:51,424 --> 00:14:53,093
I have ever bought

358
00:14:53,126 --> 00:14:55,262
And you have a little catalog
that comes with it

359
00:14:55,295 --> 00:14:57,130
You see the game set ,
You look forward...

360
00:14:57,164 --> 00:14:58,999
I really love that.

361
00:14:59,032 --> 00:15:01,568
(Sansweet) Initial fans
feel hungry for that.

362
00:15:01,601 --> 00:15:03,536
So, then
hunger is fulfilled,

364
00:15:06,173 --> 00:15:09,609
"I have finally been fed."

370
00:15:26,659 --> 00:15:29,529
I'm walking down the hall,

371
00:15:29,562 --> 00:15:32,432
and Bernie loomis

372
00:15:32,465 --> 00:15:36,136
are walking down the aisle
in the opposite direction

373
00:15:36,169 --> 00:15:39,539
He look at me and he stares at me

374
00:15:39,572 --> 00:15:43,343
and he says, "Good."

375
00:15:48,781 --> 00:15:50,317
Behind me
is a crook building.

376
00:15:50,350 --> 00:15:52,152
It's headquarters <br / > When kenner toys

377
00:15:52,185 --> 00:15:54,154
have made
licenses "star war". </ P>

381
00:16:01,028 --> 00:16:03,696
Even before the license
was signed in April,

382
00:16:03,730 --> 00:16:06,266
Team the toy is very busy

383
00:16:06,299 --> 00:16:09,036
doing that
and coming up with the concept

384
00:16:09,069 --> 00:16:12,672
goes far beyond what could actually happen

385
00:16:12,705 --> 00:16:15,775
came out in 1977

386
00:16:15,808 --> 00:16:18,078
because
long production time.

387
00:16:18,111 --> 00:16:20,480
(Santaw)
We have a script and we suspect

388
00:16:20,513 --> 00:16:24,617
on what we will become
the most visible character

389
00:16:24,651 --> 00:16:28,588
and the most visible 
vehicle and set.

390
00:16:28,621 --> 00:16:32,292
(Swearingen) The first thing
we work on is a number.

391
00:16:35,062 --> 00:16:37,097
The first number
Everything is carved

392
00:16:37,130 --> 00:16:41,000
out of human figures
we found

393
00:16:44,604 --> 00:16:46,206
Like stormtrooper,

394
00:16:46,239 --> 00:16:50,177
I took those numbers
and used, uh, bondo

395
00:16:50,210 --> 00:16:52,112
to start roughing
helmet

396
00:16:52,145 --> 00:16:55,248
I kind of play
junior sculptor

397
00:16:55,282 --> 00:16:57,117
Some figures
a little funky

398
00:16:57,150 --> 00:17:01,254
Like a raider TUSKEN's
heads all look funky. who is the head of
from the design team

399
00:17:01,288 --> 00:17:03,756
I said, as soon as he knew

400
00:17:03,790 --> 00:17:06,193
terlihat lebih seperti stormtrooper.

401
00:17:06,226 --> 00:17:08,495
Dave okada, yang adalah kepala
dari tim desain

402
00:17:08,528 --> 00:17:09,796
Kukatakan, begitu dia tahu

403
00:17:09,829 --> 00:17:11,831
it really exists
will become a contract,

404
00:17:11,864 --> 00:17:13,400
he and others
are very happy,

405
00:17:13,433 --> 00:17:15,568
he returns home,
he raided his socks drawer,

406
00:17:15,602 --> 00:17:18,771
took out some brown socks,
and made fancy Java.

407
00:17:18,805 --> 00:17:20,273
(Complainant)
This, so you can see here

408
00:17:20,307 --> 00:17:23,576
that this is actually
just a brown sock

409
00:17:23,610 --> 00:17:26,146
It just shows that at that time

410
00:17:26,179 --> 00:17:28,248
they might just do
whatever they can

411
00:17:28,281 --> 00:17:29,816
to get this product created.

412
00:17:29,849 --> 00:17:31,851
(Java chittering)

413
00:17:31,884 --> 00:17:33,220
(Announcer) This is the new kenner

414
00:17:33,253 --> 00:17:34,521
Action number "war star"

415
00:17:34,554 --> 00:17:35,755
Each one is sold separately.

416
00:17:35,788 --> 00:17:37,690
(Boy) I am now, Ben Kenobi!

417
00:17:37,724 --> 00:17:40,860
(Luttrull) When you were a kid
toy box "star of war".

418
00:17:40,893 --> 00:17:44,431
You... I think the "hero" might be
not the right word,

419
00:17:44,464 --> 00:17:47,567
but everyone wants
to see the figure.

420
00:17:47,600 --> 00:17:50,703
Maybe not that way, but they
want to see the figure

421
00:17:50,737 --> 00:17:52,305
What makes the movie great

422
00:17:52,339 --> 00:17:54,307
is the same thing that makes
a good toy

423
00:17:54,341 --> 00:17:56,309
That's all
this imagination is involved. </ P>

424
00:17:56,343 --> 00:17:58,845
There are all these things
various characters

425
00:17:58,878 --> 00:18:01,381
You're really weird
alien characters,

426
00:18:01,414 --> 00:18:03,550
down-house looking for characters,

427
00:18:03,583 --> 00:18:05,152
military...

428
00:18:05,185 --> 00:18:08,188
I mean, there are all these things
all built for it.

429
00:18:08,221 --> 00:18:09,556
(Salvatore) When figure
finally crashed into the shop,

430
00:18:09,589 --> 00:18:10,890
there were 12 available

431
00:18:10,923 --> 00:18:12,892
Luke Skywalker, daughter Leia,

432
00:18:12,925 --> 00:18:14,761
darth vader, obviously,

433
00:18:14,794 --> 00:18:16,763
> r2-d2, c-3po,

434
00:18:16,796 --> 00:18:19,699
han solo, Chewbacca,
Obi-Wan Kenobi,

435
00:18:19,732 --> 00:18:21,868
stormtrooper,
commander of death squad,

436
00:18:21,901 --> 00:18:23,470
sand people, and java.

437
00:18:23,503 --> 00:18:24,904
(Java chittering)

438
00:18:24,937 --> 00:18:26,778
(Perez) First time I
see "war star" numbers

439
00:18:26,806 --> 00:18:28,841
or other toys in the store,

440
00:18:28,875 --> 00:18:30,210
I don't think my father understands

441
00:18:30,243 --> 00:18:32,345
what I am actually
try to say

442
00:18:32,379 --> 00:18:33,846
because I basically
just howl and whooping

443
00:18:33,880 --> 00:18:36,183
and make all these sounds,
pointing...

444
00:18:36,216 --> 00:18:38,618
You know, like...
(Snorting eagerly)

445
00:18:38,651 --> 00:18:40,220
He might think
I was doing an impression

446
00:18:40,253 --> 00:18:41,488
of one of the sand people.

447
00:18:41,521 --> 00:18:43,156
(Snoring)

448
00:18:43,190 --> 00:18:46,259
(Tom's grip) My first
Obi-Wan Kenobi figure.

449
00:18:46,293 --> 00:18:48,528
You know, he has an arm,
and the lightsaber

450
00:18:48,561 --> 00:18:49,829
will appear.

451
00:18:49,862 --> 00:18:52,165
It is mind-blowing
for a seven-year-old child.

452
00:18:52,199 --> 00:18:53,900
The first thing I got was a Javanese

453
00:18:53,933 --> 00:18:55,902
on cape cloth

454
00:18:55,935 --> 00:18:58,305
Darth vader or Luke Skywalker?

455
00:18:58,338 --> 00:18:59,939
Darth vader coolers

456
00:18:59,972 --> 00:19:01,808
My mother bought me r2-d2,
and that was

457
00:19:01,841 --> 00:19:04,311
my first figure
I have ever had

458
00:19:04,344 --> 00:19:06,313
Of course, those bullies
lived in my corner

459
00:19:06,346 --> 00:19:08,881
then soaked it in the small river
in my house

460
00:19:08,915 --> 00:19:09,949
and he was completely destroyed.

461
00:19:09,982 --> 00:19:11,618
They did not make them survive,

462
00:19:11,651 --> 00:19:15,355
>

463
00:19:15,388 --> 00:19:17,790
and if you solve it,
all you need to do

464
00:19:17,824 --> 00:19:20,960
go to the store
and pick up the others.

465
00:19:20,993 --> 00:19:23,763
(Luttrull) <br / > I always make Luke

466
00:19:23,796 --> 00:19:25,532
more heroes
even than that movie. </ P>

467
00:19:25,565 --> 00:19:26,899
He is pretty much
the invincible

468
00:19:26,933 --> 00:19:29,269
character "war star"

469
00:19:29,302 --> 00:19:33,540
This is my original

470
00:19:33,573 --> 00:19:35,975
first-12 figures stand.

471
00:19:36,008 --> 00:19:38,945
Um, not all of this
is my original figure

472
00:19:38,978 --> 00:19:40,947
from my childhood,
some of them.

473
00:19:40,980 --> 00:19:42,815
I know r2-d2 is,
of course

474
00:19:42,849 --> 00:19:45,218
why is he so beat up

475
00:19:45,252 --> 00:19:47,754
I believe it's called
an action stands

476
00:19:47,787 --> 00:19:50,423
because it has an action lever.

477
00:19:50,457 --> 00:19:51,791
(Laughter)

478
00:19:51,824 --> 00:19:53,226
And you can see it cracked

479
00:19:53,260 --> 00:19:54,761
and the sticker
come from,

480
00:19:54,794 --> 00:19:57,730
but I will never
get rid of this

481
00:19:57,764 --> 00:20:01,568
because this
means a lot to me.

482
00:20:01,601 --> 00:20:06,506
There 12 action figures
and I have it all. </ P>

483
00:20:06,539 --> 00:20:08,975
This number
is kind of important to me. </ P>

484
00:20:09,008 --> 00:20:10,910
When I was five years old
or six years old ,

485
00:20:10,943 --> 00:20:13,613
I lost one of my teeth,
and I told my parents

486
00:20:13,646 --> 00:20:15,782
I expected
a tooth fairy would take me

487
00:20:15,815 --> 00:20:17,317
a "war star" number.

488
00:20:17,350 --> 00:20:19,352
And I remember waking up
at midnight

489
00:20:19,386 --> 00:20:21,354
and grabbed under my pillow

490
00:20:21,388 --> 00:20:23,990
and some sort of felling
bubble from a carded figure,

491
00:20:24,023 --> 00:20:26,259
tried to find out which
figure I received </ p >

492
00:20:26,293 --> 00:20:27,760
Maybe I should do it
just pulled it out

493
00:20:27,794 --> 00:20:29,028
from under my pillow

494
00:20:29,061 --> 00:20:30,530
and raised it
to the moonlight and saw,

495
00:20:30,563 --> 00:20:33,366
but I'm afraid of some people
level five years

496
00:20:33,400 --> 00:20:35,001
it will happen
missing or turning to dust

497
00:20:35,034 --> 00:20:36,469
if I peek at the beginning.

498
00:20:36,503 --> 00:20:38,004


499
00:20:38,037 --> 00:20:40,440


500
00:20:40,473 --> 00:20:41,808


501
00:20:41,841 --> 00:20:44,544
with "my star war"
the figure as a child

502
00:20:44,577 --> 00:20:46,946
is to take solo hans
and put it in a cup of water

503
00:20:46,979 --> 00:20:48,315
and put it < br /> in the freezer overnight

504
00:20:48,348 --> 00:20:49,682
Because then, the next morning,

505
00:20:49,716 --> 00:20:51,484
you will have a solo day
frozen in the ice block.

506
00:20:51,518 --> 00:20:54,053
And you can play with it
for a while

507
00:20:54,086 --> 00:20:55,755
The room is not just a room.

508
00:20:55,788 --> 00:20:57,990
This becomes an
environment as I see it on film.

509
00:20:58,024 --> 00:20:59,359
So I pretend
the top of my desk

510
00:20:59,392 --> 00:21:00,593
is the floor
of the star of death,

511
00:21:00,627 --> 00:21:02,729
or take one of my mother's
tan blankets,

512
00:21:02,762 --> 00:21:03,896
throw on the table,

513
00:21:03,930 --> 00:21:05,498
now the environment is
from Tatooine

514
00:21:05,532 --> 00:21:07,434
That's when I realized
I need more characters here

515
00:21:07,467 --> 00:21:09,467
because I can't do the rest
from this film myself

516
00:21:09,469 --> 00:21:10,937
without more numbers.

517
00:21:10,970 --> 00:21:13,573
So I need a watch,
I need a sandman

518
00:21:13,606 --> 00:21:15,041
(Lopez) Kenner, even
from the beginning,

519
00:21:15,074 --> 00:21:16,543
they realized that even though

520
00:21:16,576 --> 00:21:18,378
they might not have it
a lot of screen time ,

521
00:21:18,411 --> 00:21:20,680
many of the characters aren't
even very important for the plot,

522
00:21:20,713 --> 00:21:22,582
they are different,
they are unique

523
00:21:22,615 --> 00:21:24,684
They know kids will do it
Still interested in that,

524
00:21:24,717 --> 00:21:26,519
and will actually have
an affinity for it.

525
00:21:26,553 --> 00:21:29,389
So they make, for example,
characters tusken raider.

526
00:21:29,422 --> 00:21:30,623
They get some screen time

527
00:21:30,657 --> 00:21:32,091
when they attack Luke
In the movie,

528
00:21:32,124 --> 00:21:34,827
but it's actually not the center
character story.

529
00:21:34,861 --> 00:21:37,530
(Sharp) I tend to be interested in
towards some characters

530
00:21:37,564 --> 00:21:38,965
like walrus and hammerhead

531
00:21:38,998 --> 00:21:41,901
who really don't have a part of
the whole story in movies.

532
00:21:41,934 --> 00:21:43,403
They are there.

533
00:21:43,436 --> 00:21:45,472
So, I can do many things
with these characters

534
00:21:45,505 --> 00:21:48,408
which I think can have <br / > actually happened

535
00:21:48,441 --> 00:21:49,909
some sort of screen somewhere

536
00:21:49,942 --> 00:21:51,411
Maybe it's a hammer

537
00:21:51,444 --> 00:21:52,879
can be stolen
a hawk at some point.

538
00:21:52,912 --> 00:21:55,582
(Hammerhead) Yee-haw! </ P>

539
00:21:55,615 --> 00:21:59,386
One of the big challenges with
the "first star war" movie

540
00:21:59,419 --> 00:22:01,087
and working on
the first

541
00:22:01,120 --> 00:22:03,990
is a lack of documentation

542
00:22:04,023 --> 00:22:06,092
for movies

543
00:22:06,125 --> 00:22:10,062
They don't do it
taking pictures of each costume,

544
00:22:10,096 --> 00:22:12,999
the model isn't shot
from all directions .

545
00:22:13,032 --> 00:22:14,867
People who do it
the design specified,

546
00:22:14,901 --> 00:22:16,469
we will use their images

547
00:22:16,503 --> 00:22:18,137
We will use several photos,

548
00:22:18,170 --> 00:22:21,974
and interpolation 
into our own rotation,

549
00:22:22,008 --> 00:22:25,378
our own side and front
and back view.

550
00:22:25,412 --> 00:22:26,946
Lack of reference material,

551
00:22:26,979 --> 00:22:29,716
or references that are not Sufficient Screw-up is known
in the line "star war". </ P>

552
00:22:29,749 --> 00:22:31,918
For example, the original
snaggletooth version

553
00:22:31,951 --> 00:22:34,587
was designed for sears
an exclusive cantina play- set

554
00:22:34,621 --> 00:22:36,923
is a large blue figure
with silver go-go boots.

555
00:22:36,956 --> 00:22:38,958
** (dance music)

556
00:22:38,991 --> 00:22:42,629
Lucasfilm decides

557
00:22:42,662 --> 00:22:45,898
> they don't like that

558
00:22:45,932 --> 00:22:49,536
** (musik tarian)

559
00:22:49,569 --> 00:22:51,471
Lucasfilm memutuskan
mereka tidak suka itu

560
00:22:51,504 --> 00:22:53,105
When the figure is actually
appears in the shop,

561
00:22:53,139 --> 00:22:54,807
It's much shorter
a figure in red clothes

562
00:22:54,841 --> 00:22:56,142
with hairy legs.

563
00:22:56,175 --> 00:22:59,612
All of you really see
in that movie has its head.

564
00:22:59,646 --> 00:23:01,648
So, you know, how much he

565
00:23:01,681 --> 00:23:03,650
is rather up to.

566
00:23:03,683 --> 00:23:06,163
(Salvatore) When lucasfilm is
more in business with kenner

567
00:23:06,185 --> 00:23:07,854
and everything
becomes integrated,

568
00:23:07,887 --> 00:23:10,490
they will actually send props
exit kenner,

569
00:23:10,523 --> 00:23:12,892
and they have to
be kept in a locked enclosure

570
00:23:12,925 --> 00:23:16,062
So you really see the toy
getting better and better

571
00:23:16,095 --> 00:23:19,899
in terms of design
as the line continues.

572
00:23:19,932 --> 00:23:23,202
You can pass
item history

573
00:23:23,235 --> 00:23:26,539
by looking at the pre-production
stage for that item

574
00:23:26,573 --> 00:23:28,641
This is rather neat
to be able to go,

575
00:23:28,675 --> 00:23:30,543
"look, here it is
the whole development

576
00:23:30,577 --> 00:23:35,181
how this was created."

577
00:23:35,214 --> 00:23:38,518
Here we have some prototypes

578
00:23:38,551 --> 00:23:40,219
which reveal enough little
information

579
00:23:40,252 --> 00:23:44,223
to how the figure
was developed in kenner.

580
00:23:44,256 --> 00:23:46,893
First of all, we have
original wax statues,

581
00:23:46,926 --> 00:23:50,963
and that's actually
Art for the picture.

582
00:23:50,997 --> 00:23:54,967
Wax is specially formulated
to hold many fine details.

583
00:23:55,001 --> 00:23:57,537
Next we have a hard copy,

584
00:23:57,570 --> 00:24:00,072
>

585
00:24:00,106 --> 00:24:03,109
created by taking the printout
from sculpting

586
00:24:03,142 --> 00:24:05,545
and pouring it into the mold
two-part urethane material.

587
00:24:05,578 --> 00:24:08,948
Often, some of them < br /> hard copy number

588
00:24:08,981 --> 00:24:10,149
will be painted so
designers at kenner

589
00:24:10,182 --> 00:24:12,585
can use it in photography

590
00:24:12,619 --> 00:24:14,186
actual production number,

591
00:24:14,220 --> 00:24:16,255
that you saw earlier
example here,

592
00:24:16,288 --> 00:24:18,858
created by sending
hard copy figure

593
00:24:18,891 --> 00:24:21,628
eastward
where they made the master tooling

594
00:24:21,661 --> 00:24:23,896
It was usual to cut
the last steel tool

595
00:24:23,930 --> 00:24:28,568
made to make thousands of
of things this.

596
00:24:28,601 --> 00:24:30,570
One of the challenges
is the lightsaber.

597
00:24:30,603 --> 00:24:31,838
(Lightsaber whooshes)

598
00:24:31,871 --> 00:24:33,105
We try to find out
how you made it

599
00:24:33,139 --> 00:24:35,908
a lightsaber happens

600
00:24:35,942 --> 00:24:37,209
without electronics

601
00:24:37,243 --> 00:24:39,045
because we don't have it
anything small

602
00:24:39,078 --> 00:24:41,247
I am a big supporter... .

603
00:24:41,280 --> 00:24:45,117
of the spring device

604
00:24:45,151 --> 00:24:47,787
that allows it to appear.

605
00:24:47,820 --> 00:24:50,089
Unfortunately, our friend
in the cost

606
00:24:50,122 --> 00:24:54,093
does not allow us do it
spend three cents in spring,

607
00:24:54,126 --> 00:24:57,530
and it's harder
products to produce

608
00:24:57,564 --> 00:25:01,934
I have a model store
put monofilament

609
00:25:01,968 --> 00:25:03,202
lower the figure arm

610
00:25:03,235 --> 00:25:04,871
and it will come out
through his hands...

611
00:25:04,904 --> 00:25:06,639
through hands

612
00:25:06,673 --> 00:25:09,876
and curl up
to be a good curlicue

613
00:25:09,909 --> 00:25:12,845
And finally, you know....
(buzzing)

614
00:25:12,879 --> 00:25:13,846
that's all

615
00:25:13,880 --> 00:25:14,981
(Boy) Now I know

616
00:25:15,014 --> 00:25:16,616
that power is with us

617
00:25:18,184 --> 00:25:19,886
(Salvatore) Luke usual
has a lightsaber on the arm

618
00:25:19,919 --> 00:25:21,220
that slides out one time. </ P>

619
00:25:21,253 --> 00:25:22,889
The earliest version of
has one that slides out

620
00:25:22,922 --> 00:25:25,024
and then the telescope comes out
for the second time

621
00:25:25,057 --> 00:25:27,627
So the initial set of birds
is known for having it

622
00:25:27,660 --> 00:25:29,562
Luke the earliest who has

623
00:25:29,596 --> 00:25:31,631
lightsaber double telescope.

624
00:25:31,664 --> 00:25:34,767
These are all four inches
darth vader prototypes

625
00:25:34,801 --> 00:25:36,736
What's important
about this lot

626
00:25:36,769 --> 00:25:40,139
is, of course, double
telescoping sabers

627
00:25:43,209 --> 00:25:45,177
This particular example

628
00:25:45,211 --> 00:25:48,648
is the prototype stage

629
00:25:48,681 --> 00:25:51,584
at the end is
what we call mushroom tip

630
00:25:51,618 --> 00:25:53,019
because it has a small disk.

631
00:25:53,052 --> 00:25:55,788
And the idea is that <br / > it will give that person

632
00:25:55,822 --> 00:25:57,724
manipulate
an inner saber,

633
00:25:57,757 --> 00:25:59,158
like, you know,
something to take to

634
00:25:59,191 --> 00:26:00,760
for help extend it.

635
00:26:01,928 --> 00:26:05,798
**

636
00:26:05,832 --> 00:26:08,200
(luttrull)
I think kenner really

637
00:26:08,234 --> 00:26:10,336
flashes the bottle
with that figure

638
00:26:10,369 --> 00:26:13,339
It's hard to explain
why this toy

639
00:26:13,372 --> 00:26:16,375
is so important
for so many kids,

640
00:26:16,408 --> 00:26:17,877
but they do it

641
00:26:17,910 --> 00:26:19,812
( Sharp) The back of the card
for me is just as neat as

642
00:26:19,846 --> 00:26:21,380
sebagai tokoh,
bahkan saat kecil.

643
00:26:21,413 --> 00:26:22,749
You don't just get
that figure,

644
00:26:22,782 --> 00:26:24,784
but you have
This is a large color image

645
00:26:24,817 --> 00:26:27,620
of that character in the movie.

646
00:26:27,654 --> 00:26:30,156
That sort of
part of the toy

647
00:26:30,189 --> 00:26:32,959
When I was a kid, I didn't think

648
00:26:32,992 --> 00:26:34,827
finding a beat card

649
00:26:34,861 --> 00:26:36,796
would be
can accepted by me

650
00:26:36,829 --> 00:26:40,366
because you want to rip
through a new card

651
00:26:40,399 --> 00:26:42,368
You want to rip
a new card

652
00:26:42,401 --> 00:26:44,170
I am currently looking for a figure

653
00:26:44,203 --> 00:26:47,707
it's in the best condition.

654
00:26:47,740 --> 00:26:52,344
I want to be reminded
really seeing these numbers

655
00:26:52,378 --> 00:26:55,848
for the first time
in the toy store .

656
00:26:55,882 --> 00:26:59,719
This is the beginning
conceptual sketch,

657
00:26:59,752 --> 00:27:02,388
some kind of rough idea
for packing "star war".

658
00:27:02,421 --> 00:27:04,857
You see the top of it
has a pyramid logo

659
00:27:04,891 --> 00:27:07,359
that you saw at the beginning
"star war" product.

660
00:27:07,393 --> 00:27:09,095
It looks like that
like that "star war"

661
00:27:09,128 --> 00:27:10,663
fades into the background

662
00:27:10,697 --> 00:27:12,865
Some comments
about the racetrack

663
00:27:12,899 --> 00:27:14,967
pipes around numbers,

664
00:27:15,001 --> 00:27:18,671
that did make the way
into the final product

665
00:27:18,705 --> 00:27:21,007
You will also see
a star behind the image

666
00:27:21,040 --> 00:27:23,743
is not a rectangle,
a colored box.

667
00:27:23,776 --> 00:27:26,078
Clear,
as things move together

668
00:27:26,112 --> 00:27:28,014
in the design process,

669
00:27:28,047 --> 00:27:30,416
gets more
to the traditional view

670
00:27:30,449 --> 00:27:33,319
Typical double doubles
silver piping

671
00:27:33,352 --> 00:27:34,754
is around.

672
00:27:34,787 --> 00:27:35,955
A typical logo,

673
00:27:35,988 --> 00:27:37,389
Not a pyramidal
logo again

674
00:27:37,423 --> 00:27:39,325
Here, it looks like <br / > as they use

675
00:27:39,358 --> 00:27:40,893
Luke and Leia who are hildebrandand

676
00:27:40,927 --> 00:27:43,095
not as
small design elements,

677
00:27:43,129 --> 00:27:44,897
as the main card art.

678
00:27:44,931 --> 00:27:46,465
Looks like this,
like, an idea

679
00:27:46,498 --> 00:27:49,368
for unified card art
throughout the line

680
00:27:49,401 --> 00:27:50,870
While the last
figure must have,

681
00:27:50,903 --> 00:27:52,304
if it is a darth vader
figure, you know,

682
00:27:52,338 --> 00:27:54,306
has a picture of darth vader

683
00:27:54,340 --> 00:27:56,909
Kenner, unlike
other toy lines,

684
00:27:56,943 --> 00:27:58,444
put it on the back of the package

685
00:27:58,477 --> 00:28:01,180
" collect all 77! "
Or 65 or 92.

686
00:28:01,213 --> 00:28:03,049
And there's really no other toy line,
even though I enter

687
00:28:03,082 --> 00:28:05,417
many other toys, < br /> right like that

688
00:28:05,451 --> 00:28:06,753
You know, they continue
to build

689
00:28:06,786 --> 00:28:07,946
behind the package

690
00:28:07,954 --> 00:28:09,455
this is an idea that you can <br / > get everything

691
00:28:09,488 --> 00:28:10,790
You can see
where it came from

692
00:28:10,823 --> 00:28:12,191
Like, hey, we have a line here

693
00:28:12,224 --> 00:28:14,493
where you won't want
your favorite character,

694
00:28:14,526 --> 00:28:16,262
you will
want each character </ p >

695
00:28:16,295 --> 00:28:18,330
First...

696
00:28:18,364 --> 00:28:20,032
It feels like trapping you.

697
00:28:20,066 --> 00:28:22,386
The back of the card says,
You know, "collect all 92."

698
00:28:22,401 --> 00:28:25,004
That doesn't ask you to,
it tells you to

699
00:28:25,037 --> 00:28:26,505
You will get,
This kind of, this anxiety

700
00:28:26,538 --> 00:28:28,074
if you don't have it all

701
00:28:28,107 --> 00:28:29,942
p>

702
00:28:29,976 --> 00:28:31,944
And that living with me
throughout my childhood

703
00:28:31,978 --> 00:28:34,246
gathered these things,
do you know?

704
00:28:34,280 --> 00:28:36,949
I remember that
how children get used to tracking.

705
00:28:36,983 --> 00:28:39,485
You will save a backup card
around your house

706
00:28:39,518 --> 00:28:42,521
All action figures
are depicted on the back,

707
00:28:42,554 --> 00:28:44,791
I will build
the list that I want

708
00:28:44,824 --> 00:28:47,059
I actually made a list of
than I don't want.

709
00:28:47,093 --> 00:28:50,763
So, you know, if i sent my father
to the store for ig-88,

710
00:28:50,797 --> 00:28:53,499
he'd better not go home
with, you know, bespin guard

711
00:28:53,532 --> 00:28:57,003
or lobot or one of them
Poor people

712
00:28:57,036 --> 00:28:59,138
I remember, you know,
sat in the toy hall

713
00:28:59,171 --> 00:29:01,007
with my sister, looking up
the back of the card ,

714
00:29:01,040 --> 00:29:03,309
look for that figure, um...

715
00:29:03,342 --> 00:29:05,044
Do they have it?

716
00:29:05,077 --> 00:29:07,479
"The return of the jedi," they have it
some faint, ewoks .

717
00:29:07,513 --> 00:29:09,081
So you won't know what
will be like

718
00:29:09,115 --> 00:29:11,250
And sit there
and think, you know,

719
00:29:11,283 --> 00:29:12,819
what is this ?

720
00:29:12,852 --> 00:29:14,553
And who is this,
and why are they unconscious?

721
00:29:14,586 --> 00:29:15,988
They must be very special.

722
00:29:16,022 --> 00:29:19,859
Um... we don't know
anything better.

723
00:29:19,892 --> 00:29:22,094
Really, people don't
Collect toys at that time .

724
00:29:22,128 --> 00:29:24,230
But they actually
created this whole culture

725
00:29:24,263 --> 00:29:26,465
the kids tried to collect
all of their toys >

726
00:29:26,498 --> 00:29:29,368
I think,
a pretty important idea

727
00:29:29,401 --> 00:29:31,570
Behind
's initial success of toys.

728
00:29:31,603 --> 00:29:34,073
Not that they don't want
it worked too,

729
00:29:34,106 --> 00:29:35,942
but I think most of the kids
at that time

730
00:29:35,975 --> 00:29:37,877
must remember that whole

731
00:29:37,910 --> 00:29:40,512
um... call to collect
all these numbers

732
00:29:40,546 --> 00:29:43,916
This is very dangerous
when you think about it,

733
00:29:43,950 --> 00:29:45,551
But, you know, it's fun...

734
00:29:45,584 --> 00:29:47,086
fun sort of dangerous.

735
00:29:47,119 --> 00:29:50,489
itu menyenangkan semacam berbahaya.

736
00:29:50,522 --> 00:29:53,459
Now you can get this new
4-lom free action figure

737
00:29:53,492 --> 00:29:55,261
for five
proofs of purchases from anywhere

738
00:29:55,294 --> 00:29:56,562
"war star" action figures .

739
00:29:56,595 --> 00:29:58,164
Special details
packages marked

740
00:29:58,197 --> 00:29:59,832
at participating stores
Offer ends...

741
00:29:59,866 --> 00:30:01,100
You know, every year 
they will be different

742
00:30:01,133 --> 00:30:02,368
the figure of a mail-away, just around.

743
00:30:02,401 --> 00:30:04,070
And you have to collect it

744
00:30:04,103 --> 00:30:05,905
proof of purchase from
the back of the blister card.

745
00:30:05,938 --> 00:30:07,239
So you have to cut it.

746
00:30:07,273 --> 00:30:09,608
And you need, you know,
five proofs of purchase

747
00:30:09,641 --> 00:30:12,311
or whatever it is to get
admiral akbar

748
00:30:12,344 --> 00:30:13,980
or Anakin Skywalker.

749
00:30:14,013 --> 00:30:15,614
When you go to the toy store,

750
00:30:15,647 --> 00:30:17,516
you can see and see
all the action figures

751
00:30:17,549 --> 00:30:19,451
You can see
and see all spacecraft.

752
00:30:19,485 --> 00:30:21,387
This is not something
you can buy in the store,

753
00:30:21,420 --> 00:30:23,622
so it's new
"star war" p.

754
00:30:23,655 --> 00:30:25,858
Often they do it 
do it as a carrot

755
00:30:25,892 --> 00:30:28,427
to get you about
a new movie to come,

756
00:30:28,460 --> 00:30:30,129
new, secret characters.

757
00:30:30,162 --> 00:30:32,364
They will try to kind of
stay mysterious

758
00:30:32,398 --> 00:30:35,601
and keep mystic
from new characters there

759
00:30:35,634 --> 00:30:37,203
(Announcer) And now, boba fett,

760
00:30:37,236 --> 00:30:39,939
criminals "war star"
with the laser gun.

761
00:30:39,972 --> 00:30:41,507
Boba fett is not yet
available in the store,

762
00:30:41,540 --> 00:30:43,042
but you can free it

763
00:30:43,075 --> 00:30:44,543
with four
evidence of purchases from anywhere

764
00:30:44,576 --> 00:30:46,112
Action figures "war stars".

765
00:30:46,145 --> 00:30:49,248
Kenner, at the end of 1978,
began advertising

766
00:30:49,281 --> 00:30:52,018
his first action figure
a mail-away offer for boba fett.

767
00:30:52,051 --> 00:30:54,120
And in the illustration

768
00:30:54,153 --> 00:30:56,322
and the photography they showed
for this offer,

769
00:30:56,355 --> 00:30:59,258
boba fett had
a rocket that fired rockets. </ p >

770
00:30:59,291 --> 00:31:00,960
When we were little,

771
00:31:00,993 --> 00:31:03,429
we saw the firing of the rocket
boba fett

772
00:31:03,462 --> 00:31:05,031
on the back of the card,

773
00:31:05,064 --> 00:31:07,133
and we were right- right
expecting to get this number

774
00:31:07,166 --> 00:31:10,903
And when that happens, it turns out it isn't
what we thought it was

775
00:31:10,937 --> 00:31:12,104
(Lopez) Kenner had seen

776
00:31:12,138 --> 00:31:13,906
Mechanism of firing this rocket,

777
00:31:13,940 --> 00:31:16,042
and finding it
a very large security hazard

778
00:31:16,075 --> 00:31:17,643
They have never been sent to children

779
00:31:17,676 --> 00:31:19,979
But before the toy
goes to production,

780
00:31:20,012 --> 00:31:22,181
kenner has made
some of the prototypes

781
00:31:22,214 --> 00:31:23,916
So, the one on the left
is. ..

782
00:31:23,950 --> 00:31:25,517
what they call
"My-slot version"

783
00:31:25,551 --> 00:31:27,119
of burning boba fett rockets.

784
00:31:27,153 --> 00:31:30,056
There is a cavity that
the shape behind "me"

785
00:31:30,089 --> 00:31:32,925
where the slider will go down
and then left,

786
00:31:32,959 --> 00:31:34,560
the key enters, and then
remove the rocket

787
00:31:34,593 --> 00:31:36,128
Now, the problem is > with this

788
00:31:36,162 --> 00:31:38,931
is because of this
this... I shape it,

789
00:31:38,965 --> 00:31:40,266
it will be easy
sort of tapping the

790
00:31:40,299 --> 00:31:42,634
tab and have a rocket
accidentally fire

791
00:31:42,668 --> 00:31:45,004
They then update this
to j-slot

792
00:31:45,037 --> 00:31:46,672
rocket fire boba fett

793
00:31:46,705 --> 00:31:48,674
And you can see the slot
is the form "j".

794
00:31:48,707 --> 00:31:50,576
And it will hook
around this "j,"

795
00:31:50,609 --> 00:31:52,178
but a little
piece at the bottom

796
00:31:52,211 --> 00:31:54,013
can break easily.

797
00:31:54,046 --> 00:31:55,514
There are several other styles
and differences

798
00:31:55,547 --> 00:31:57,149
that has appeared
for years

799
00:31:57,183 --> 00:31:59,018
Not too much, of course,
this is very rare,

800
00:31:59,051 --> 00:32:02,388
But that's the main one > design considerations they have.

801
00:32:02,421 --> 00:32:04,323
Children never get this toy.

802
00:32:04,356 --> 00:32:06,316
Countless
stories of people who remember

803
00:32:06,325 --> 00:32:07,593
get rocket fire
boba fett,

804
00:32:07,626 --> 00:32:08,660
but that never happened.

805
00:32:08,694 --> 00:32:10,963
They have never been
sent to children

806
00:32:15,501 --> 00:32:18,470
One day, I home
and I got off the school bus,

807
00:32:18,504 --> 00:32:21,107
and my friend was waiting there,

808
00:32:21,140 --> 00:32:24,710
and he held the landspeeder.

809
00:32:24,743 --> 00:32:28,714
** (angel choir )

810
00:32:28,747 --> 00:32:30,983
And of course,
I just panicked.

811
00:32:31,017 --> 00:32:31,984
"That's so cool! Wow!

812
00:32:32,018 --> 00:32:33,452
Let me see it!
Let me... "

813
00:32:33,485 --> 00:32:35,454
he was there to play with
one of the other children that day.

814
00:32:35,487 --> 00:32:38,190
Very?!

815
00:32:38,224 --> 00:32:41,994
Um, here I have the real one,
the vintage tie fighter

816
00:32:42,028 --> 00:32:45,164
that I received
When I was six years old.

817
00:32:46,498 --> 00:32:47,699
You know, it has a cockpit,

818
00:32:47,733 --> 00:32:49,201
You can enter a figure.

819
00:32:51,803 --> 00:32:53,772
This is my childhood
millennium falcon

820
00:32:53,805 --> 00:32:57,609
I received
for Christmas year 81 81, I think,

821
00:32:57,643 --> 00:32:59,011
or maybe 1980

822
00:32:59,045 --> 00:33:01,113
And it's a little worse to use,

823
00:33:01,147 --> 00:33:03,349
just beat up, but that...

824
00:33:03,382 --> 00:33:05,584
this toy, I might be
played with more than anything

825
00:33:05,617 --> 00:33:08,754
I mean, that millennium wolf
It should be beaten too.

826
00:33:08,787 --> 00:33:11,090
Uh, this...

827
00:33:11,123 --> 00:33:14,260
What is my original x wing?

828
00:33:14,293 --> 00:33:18,664
There is no cockpit,
Most of the wings are gone,

829
00:33:18,697 --> 00:33:21,633
Almost nothing
stickers left,

830
00:33:21,667 --> 00:33:23,802
but I will...

831
00:33:23,835 --> 00:33:26,705
Never part with it.
(Chuckles)

832
00:33:26,738 --> 00:33:29,308
When you pick up
that kenner x-wing,

833
00:33:29,341 --> 00:33:31,077
and you press r2-d2,

834
00:33:31,110 --> 00:33:32,778
and the pop wing opens,

835
00:33:32,811 --> 00:33:34,713
you are in it.

836
00:33:34,746 --> 00:33:36,548
This is the way for me

837
00:33:36,582 --> 00:33:39,185
feels like I'm flying
around on the wing x.

838
00:33:39,218 --> 00:33:44,090
(Sansweet) Obviously, they
see this rich universe

839
00:33:44,123 --> 00:33:46,125
of the "star war"

840
00:33:46,158 --> 00:33:47,426
that was created George

841
00:33:47,459 --> 00:33:50,662
with all this environment
and ship,

842
00:33:50,696 --> 00:33:53,399
and understand
that this is a line

843
00:33:53,432 --> 00:33:55,767
It's not just a few 
/> eight inches,

844
00:33:55,801 --> 00:33:58,070
closed rag

845
00:33:58,104 --> 00:34:01,807
Yes, I think it's aware
from the design department

846
00:34:01,840 --> 00:34:05,577
to give children
a the world to play in...

847
00:34:05,611 --> 00:34:07,079
With "star war,"

848
00:34:07,113 --> 00:34:10,716
as much as Lucas tried
to make one on the camera.

849
00:34:10,749 --> 00:34:12,429
I thought, you know,
these are some...

850
00:34:12,451 --> 00:34:15,187
some of the most can be played and
best designed from toys.

851
00:34:15,221 --> 00:34:16,188
I mean, you know,
you get revenge,

852
00:34:16,222 --> 00:34:17,623
what isn't liked?

853
00:34:17,656 --> 00:34:20,092
Big monsters that you can play,
You know, by itself. </ P>

854
00:34:20,126 --> 00:34:22,128
Have lots of monsters
battle in the backyard

855
00:34:22,161 --> 00:34:24,196
with this man. </ P >

856
00:34:24,230 --> 00:34:26,332
The goal, always,

857
00:34:26,365 --> 00:34:30,236
is the word
loomis that is used continuously

858
00:34:30,269 --> 00:34:32,238
in the conversation
with all of us,

859
00:34:32,271 --> 00:34:35,541
show me the value of the game

860
00:34:35,574 --> 00:34:39,645
The value of playing what we
give these children

861
00:34:39,678 --> 00:34:41,713
Each product becomes a toy

862
00:34:41,747 --> 00:34:44,516
must have children's involvement

863
00:34:44,550 --> 00:34:46,618
as part of the premise.

864
00:34:46,652 --> 00:34:48,687
So, it's not a toy without it.

865
00:34:48,720 --> 00:34:50,189
Otherwise, it's
billed.

866
00:34:50,222 --> 00:34:52,191
That is a baseball card.

867
00:34:52,224 --> 00:34:55,261
ewok game set it's probably the most fun
play-set

868
00:34:55,294 --> 00:34:56,862
that I did
While I was on kenner.

869
00:34:56,895 --> 00:34:59,798
I want my model
to see with right

870
00:34:59,831 --> 00:35:02,334
like a movie set

871
00:35:02,368 --> 00:35:05,304
They tell an artist to do a picture of his

872
00:35:05,337 --> 00:35:07,739
about the ewok village
it will look like

873
00:35:07,773 --> 00:35:09,475
And they give it up
for one of them...

874
00:35:09,508 --> 00:35:11,243
they, uh, employee,

875
00:35:11,277 --> 00:35:13,479
and he goes and takes
sticks and stones

876
00:35:13,512 --> 00:35:17,816
and build a hand-made
prototype of the ewok village.

877
00:35:17,849 --> 00:35:19,685
Every lunch break,
I will come out,

878
00:35:19,718 --> 00:35:20,686
walk through the park.

879
00:35:20,719 --> 00:35:21,753


880
00:35:21,787 --> 00:35:23,155
just wandering around the forest

881
00:35:23,189 --> 00:35:25,224
looking for the right one,
right stick

882
00:35:25,257 --> 00:35:26,792
I just came
working with...

883
00:35:26,825 --> 00:35:28,760
a bucket full of sticks
and bark,

884
00:35:28,794 --> 00:35:30,662
and I just built it.

885
00:35:30,696 --> 00:35:32,231
There is passion there.

886
00:35:32,264 --> 00:35:34,300
I mean, people these people don't
just punch the clock

887
00:35:34,333 --> 00:35:37,169
They really love
what they do,

888
00:35:37,203 --> 00:35:38,537
and they like to make toys

889
00:35:38,570 --> 00:35:42,774
that kids will get...
have a fun time together

890
00:35:42,808 --> 00:35:44,343
Come a day

891
00:35:44,376 --> 00:35:47,613
it is necessary
to produce products

892
00:35:47,646 --> 00:35:49,448
using the speech tool

893
00:35:49,481 --> 00:35:51,950
which is supplied
by ozen sound companies.

894
00:35:51,983 --> 00:35:54,620
It is widely used
previous toys

895
00:35:54,653 --> 00:35:56,655
(Dolls) Let's play home .

896
00:35:56,688 --> 00:35:59,291
And they want to maintain it
the relationship with this company

897
00:35:59,325 --> 00:36:00,726
in the line "star war".

898
00:36:00,759 --> 00:36:01,927
(Announcer)
Empire "star war"

899
00:36:01,960 --> 00:36:03,495
troop carrier
(laser sound)

900
00:36:03,529 --> 00:36:05,297
What is that?
This is my troop transporter!

901
00:36:05,331 --> 00:36:07,866
That makes five more sounds too!

902
00:36:07,899 --> 00:36:10,536
(Toy) R2-d2, where are you?

903
00:36:10,569 --> 00:36:12,204
(R2-d2 bleeping)

904
00:36:12,238 --> 00:36:14,973
Some ideas
bouncing

905
00:36:15,006 --> 00:36:17,343
here.

906
00:36:17,376 --> 00:36:19,745
This is... sort of
like mono-wheel.

907
00:36:19,778 --> 00:36:21,447
It's not very possible in toys,

908
00:36:21,480 --> 00:36:24,983
although it might be good for movies .

909
00:36:25,016 --> 00:36:29,255
And here it is
a man of boba fett-ish

910
00:36:29,288 --> 00:36:32,224
riding a funny one
motorcycle.

911
00:36:32,258 --> 00:36:35,261
A little further,

912
00:36:35,294 --> 00:36:38,497
we arrived at a point where
there was troop transportation

913
00:36:38,530 --> 00:36:41,433
with maybe a few guards on it.

914
00:36:41,467 --> 00:36:43,969
Double-pointed version happens

915
00:36:44,002 --> 00:36:45,971
because I want
to have inmates

916
00:36:46,004 --> 00:36:49,007
or droids in the center.

917
00:36:49,040 --> 00:36:53,345
And in case this, we go
to make black r2-d2

918
00:36:53,379 --> 00:36:55,347
become a bad droid

919
00:36:55,381 --> 00:36:58,016
it works
for imperial people

920
00:36:58,049 --> 00:37:01,387
Well, the pointed version
is problematic

921
00:37:01,420 --> 00:37:03,789
for someone,
aesthetically, in lucasfilm

922
00:37:03,822 --> 00:37:05,291
They come back together
another sketch,

923
00:37:05,324 --> 00:37:06,925
and Joe Johnson did that.

924
00:37:06,958 --> 00:37:09,261
And it turns out that
the blunt-nosed version

925
00:37:09,295 --> 00:37:10,829
you saw in production.

926
00:37:13,499 --> 00:37:15,501
Here we are in Oakley < br /> in kenner's morgue

927
00:37:15,534 --> 00:37:18,404
80% of these massive facilities
all kenner

928
00:37:18,437 --> 00:37:20,339
This is where old kenner
ideas are stored

929
00:37:20,372 --> 00:37:22,341
This is also where they do it
lots of their photography

930
00:37:22,374 --> 00:37:24,376
for catalogs and other items.

931
00:37:24,410 --> 00:37:26,578
Another thing that happened
Here is quality control.

932
00:37:26,612 --> 00:37:28,614
Many choking hazards
are handled here

933
00:37:28,647 --> 00:37:31,016
They also have a giant sandbox > You can throw toys

934
00:37:31,049 --> 00:37:34,052
to see how they do it in the sand. </ P>

935
00:37:34,085 --> 00:37:36,054
No, I don't feel
Like I am a rock star

936
00:37:36,087 --> 00:37:38,056
or who even special ones
or different,

937
00:37:38,089 --> 00:37:42,027
But it seems that
seems to be going well with people

938
00:37:42,060 --> 00:37:43,362
that you will meet
around the city .

939
00:37:43,395 --> 00:37:44,696
They say, "Oh, what are you doing?"

940
00:37:44,730 --> 00:37:46,532
"Oh, I designed & apos; star wars & apos;
toys for kenner."

941
00:37:46,565 --> 00:37:48,800
"Oh, that must be a cool job!"

942
00:37:48,834 --> 00:37:50,936
"Yes it is."

943
00:37:50,969 --> 00:37:54,039
I believe that, at that time,

944
00:37:54,072 --> 00:37:57,042
kenner is the place the right one
in the toy industry,

945
00:37:57,075 --> 00:38:00,045
not only for designers,
but for marketing people

946
00:38:00,078 --> 00:38:02,314
and top management too.

947
00:38:02,348 --> 00:38:04,383
That's why we
Attract so many people

948
00:38:04,416 --> 00:38:06,818
from other big toy companies

949
00:38:06,852 --> 00:38:08,787
I mean, if you go
to work on the doll line today,

950
00:38:08,820 --> 00:38:09,955
where are you going

951
00:38:09,988 --> 00:38:11,590
Barbie.
Number one.
Up. </ P>

952
00:38:11,623 --> 00:38:13,063
And at that time,
if you want to do it

953
00:38:13,091 --> 00:38:16,094
a very cool vehicle
and space items,

954
00:38:16,127 --> 00:38:17,529
"what is the star war?

955
00:38:17,563 --> 00:38:18,897
I feel like I'm there

956
00:38:18,930 --> 00:38:21,333
because everyone else
and the characters there

957
00:38:21,367 --> 00:38:23,635
little
eccentric and weird

958
00:38:23,669 --> 00:38:27,005
They tend to frame the
environment,

959
00:38:27,038 --> 00:38:30,876
and I'm in it,
by the way comfortable

960
00:38:30,909 --> 00:38:33,345
It feels like a
brotherhood of designers

961
00:38:33,379 --> 00:38:36,114
that's right
honing their skills

962
00:38:36,147 --> 00:38:38,950
and actually using
their skills to create

963
00:38:38,984 --> 00:38:42,354
is amazing
different things.

964
00:38:42,388 --> 00:38:44,089
Kenner is
a very social company.

965
00:38:44,122 --> 00:38:46,358
And lots of different
people will throw

966
00:38:46,392 --> 00:38:49,395
different social events, 
party, it's up

967
00:38:50,128 --> 00:38:52,931
This, um, brochure

968
00:38:52,964 --> 00:38:54,566
for the next hour

969
00:38:54,600 --> 00:38:56,602
That, uh, this is the second annual employee
kenner

970
00:38:56,635 --> 00:39:00,038
p>

971
00:39:00,071 --> 00:39:02,708
Performing art done in gallery
in Cincinnati

972
00:39:02,741 --> 00:39:04,610
This is actually
artists doing real work

973
00:39:04,643 --> 00:39:06,578
for toy companies

974
00:39:06,612 --> 00:39:08,514
Outside adventure club. </ P>

975
00:39:08,547 --> 00:39:11,883
And that shows some
these people will come out

976
00:39:11,917 --> 00:39:14,119
and hunt and camp
and so on. </ P>

977
00:39:14,152 --> 00:39:16,021
There, um...

978
00:39:16,054 --> 00:39:19,591
Halloween toy show...

979
00:39:19,625 --> 00:39:22,828
Where everyone should be
to come up with

980
00:39:22,861 --> 00:39:24,596
something like

981
00:39:24,630 --> 00:39:27,866
to appear as a toy for Halloween.

982
00:39:27,899 --> 00:39:30,536
I have this monkey at home.

983
00:39:30,569 --> 00:39:33,138
(Imitating a barking monkey)

984
00:39:33,171 --> 00:39:36,842
I only saw another role
for that monkey

985
00:39:36,875 --> 00:39:38,143
Monkey flasher

986
00:39:38,176 --> 00:39:41,146
It's a great toy.
It's really great.

987
00:39:41,179 --> 00:39:43,815
Dumum Dum-dum.

988
00:39:43,849 --> 00:39:44,883
Well, that's a toy company.

989
00:39:44,916 --> 00:39:46,151
You should have fun.

990
00:39:46,184 --> 00:39:48,620
I mean, that is how
is pretty much my attitude

991
00:39:48,654 --> 00:39:52,023
I'm designing the coolest toy
in the universe

992
00:39:52,057 --> 00:39:53,759
and my job
the best in the world,

993
00:39:53,792 --> 00:39:56,762
so what doesn't like
about that?

994
00:39:56,795 --> 00:39:59,498
One of the things that
I admire Bernie loomis

995
00:39:59,531 --> 00:40:02,668
is that Bernie, um,

996
00:40:02,701 --> 00:40:05,671
an understanding that
If you have creative people,

997
00:40:05,704 --> 00:40:08,740
you have to give them
the way out for that

998
00:40:08,774 --> 00:40:10,542
You can't just <

999
00:40:10,576 --> 00:40:12,511
br /> tell them what to do,

1000
00:40:12,544 --> 00:40:15,947
and go to this design.

1001
00:40:15,981 --> 00:40:17,182
I'm thinking of it
one particular idea that I have

1002
00:40:17,215 --> 00:40:21,186
when I got there.

1003
00:40:21,219 --> 00:40:24,055
Formerly called
a r2-d2 choo-choo.

1004
00:40:24,089 --> 00:40:26,157
Take r2-d2,
a little three-and-a quarter

1005
00:40:26,191 --> 00:40:28,093
or whatever it is,
bends,

1006
00:40:28,126 --> 00:40:30,095
and has removable
head in the next one

1007
00:40:30,128 --> 00:40:31,697
and pushes it in.
the bottom that one,

1008
00:40:31,730 --> 00:40:33,799
and keep going and going and going

1009
00:40:33,832 --> 00:40:36,067
so you can have
choo-choo from r2-d2.

1010
00:40:36,101 --> 00:40:38,737
(whistle whistle train)

1011
00:40:38,770 --> 00:40:42,474
for a day or half a day,
or whatever I put in it

1012
00:40:42,508 --> 00:40:45,210
To explore it,
because the license is there

1013
00:40:45,243 --> 00:40:46,678
There is money to be made .

1014
00:40:46,712 --> 00:40:49,515
When we develop
these individual items,

1015
00:40:49,548 --> 00:40:53,552
we will do the rendering
and their drawing concepts.

1016
00:40:53,585 --> 00:40:56,021
And then the item will be
brought to marketing,

1017
00:40:56,054 --> 00:40:59,157
and if it looks like that
items that will sell well

1018
00:40:59,190 --> 00:41:00,692
on the market and all that,

1019
00:41:00,726 --> 00:41:02,561
we will go ahead
and develop it.

1020
00:41:02,594 --> 00:41:07,232
Every week, there are
design review meetings

1021
00:41:07,265 --> 00:41:09,167
They are very stressed

1022
00:41:09,200 --> 00:41:11,102
for people people
who are presenting

1023
00:41:11,136 --> 00:41:12,738
(Troy)
There will be Bernie loomis,

1024
00:41:12,771 --> 00:41:15,841
president, and maybe
four or five other people

1025
00:41:15,874 --> 00:41:18,209
from different
departments in marketing

1026
00:41:18,243 --> 00:41:19,844
it will look
on all products

1027
00:41:19,845 --> 00:41:21,279
presented.

1028
00:41:21,312 --> 00:41:23,615
And there will be
some presenters

1029
00:41:27,185 --> 00:41:28,654
So this is an example

1030
00:41:28,687 --> 00:41:30,722
one of the ideas
that I sent

1031
00:41:30,756 --> 00:41:33,124
It's about four...
three feet in length,

1032
00:41:33,158 --> 00:41:36,862
and that is a blow-molded chair
The little boy can sit down.

1033
00:41:36,895 --> 00:41:40,265
There is a small projector box
in it

1034
00:41:40,298 --> 00:41:43,769
that can scroll
some images "star war".

1035
00:41:43,802 --> 00:41:45,771
And then that
a lamp on the front

1036
00:41:45,804 --> 00:41:48,273
so you can project
images on the wall

1037
00:41:48,306 --> 00:41:50,676
then shoot
images on the wall

1038
00:41:50,709 --> 00:41:53,679
with a little...
a little laser light led

1039
00:41:53,712 --> 00:41:55,647
They are close
take this,

1040
00:41:55,681 --> 00:41:58,784
but that's badly needed < big tools and blow-molding.

1041
00:41:58,817 --> 00:42:00,619
I still think so
a good idea,

1042
00:42:00,652 --> 00:42:03,154
But that doesn't work.

1043
00:42:03,188 --> 00:42:05,090
Bernie is a very hard critic.

1044
00:42:05,123 --> 00:42:09,060
He will chew you
If he doesn't like what you do

1045
00:42:09,094 --> 00:42:10,929
in front of everyone

1046
00:42:10,962 --> 00:42:14,733
Or he will say, "I think
it's a good idea."

1047
00:42:14,766 --> 00:42:18,704
You know,
"take my golf club. "

1048
00:42:18,737 --> 00:42:21,239
So they consider this
for the vehicle path,

1049
00:42:21,272 --> 00:42:24,042
first on & apos; 83
and then again on & apos; 85.

1050
00:42:24,075 --> 00:42:27,012
So, you can see that there are
a number of features. </ P>

1051
00:42:27,045 --> 00:42:29,047
A gun above is what it turns out,

1052
00:42:29,080 --> 00:42:32,984
is there... a pod escape...

1053
00:42:33,018 --> 00:42:34,319
It will issue,

1054
00:42:34,352 --> 00:42:38,089
and canopy
which opens and closes.

1055
00:42:39,390 --> 00:42:41,359
Okay, so this is the folder

1056
00:42:41,392 --> 00:42:44,696
of some design concepts.

1057
00:42:44,730 --> 00:42:46,932
This is all dated 1979.

1058
00:42:46,965 --> 00:42:50,268
So, what's interesting here is
a small module

1059
00:42:50,301 --> 00:42:52,237
You will be put into
your bicycle handlebars,

1060
00:42:52,270 --> 00:42:53,972
and one small one
that has...

1061
00:42:54,005 --> 00:42:56,975
gone to the handle <br / > that you can punch a button

1062
00:42:57,008 --> 00:42:59,811
and make laser sounds,
or and sound ignition

1063
00:42:59,845 --> 00:43:02,814
your bike, and a little
target the computer screen

1064
00:43:02,848 --> 00:43:05,050
This, we have
darth vader pencil sharpener

1065
00:43:05,083 --> 00:43:07,318
where you will put the pencil
on the nose of darth vader

1066
00:43:07,352 --> 00:43:09,220
to sharpen your pencil

1067
00:43:09,254 --> 00:43:13,358
This is r2-d2 phone.

1068
00:43:13,391 --> 00:43:17,228
And here, finally,
is a r2-d2 slob machine.

1069
00:43:17,262 --> 00:43:21,066
(Troy)
If not in movies...

1070
00:43:21,099 --> 00:43:23,334
It's not prohibited,

1071
00:43:23,368 --> 00:43:26,738
but it's not necessarily
things that are pushed.

1072
00:43:26,772 --> 00:43:29,240
The droid factory appears

1073
00:43:29,274 --> 00:43:31,376
I just thought
sketched the robot

1074
00:43:31,409 --> 00:43:35,714
And then realized
that there was no part

1075
00:43:35,747 --> 00:43:38,416
to adjust the
robot there is

1076
00:43:38,449 --> 00:43:41,853
You can see...

1077
00:43:41,887 --> 00:43:43,354
These people.

1078
00:43:43,388 --> 00:43:46,992
They all have 
/> aesthetic "star of war".

1079
00:43:47,025 --> 00:43:49,160
And everyone says, "OK,
That's not in the movie."

1080
00:43:49,194 --> 00:43:52,030
Well, what is it?

1081
00:43:52,063 --> 00:43:55,200
I use this sketch
basically as a starting point.

1082
00:43:55,233 --> 00:43:58,003
I come with a tripod droid.

1083
00:43:58,036 --> 00:44:00,438
This person is just a small idiot
walking

1084
00:44:00,471 --> 00:44:02,774
looks like a kind of mouse.

1085
00:44:02,808 --> 00:44:05,010
This one
a scroll around lightning

1086
00:44:05,043 --> 00:44:06,377
A small Droid.

1087
00:44:06,411 --> 00:44:08,279
This person is walking droid

1088
00:44:08,313 --> 00:44:10,982
like "silent running"
droid will

1089
00:44:11,016 --> 00:44:12,417
others
might be able to clamp.

1090
00:44:12,450 --> 00:44:13,885
Like this, for example.

1091
00:44:13,919 --> 00:44:16,221
>

1092
00:44:16,254 --> 00:44:18,790
where it will only snap on
for whatever you put it around.

1093
00:44:18,824 --> 00:44:20,692
And this is another
just spinning around.

1094
00:44:20,726 --> 00:44:24,429
Maybe analogous to
this one with a wheel.

1095
00:44:24,462 --> 00:44:26,197
I like drawing a droid.

1096
00:44:26,231 --> 00:44:27,665
(Laughter)

1097
00:44:33,839 --> 00:44:35,373
(Announcer) And when you 
> see the movie "star war"

1098
00:44:35,406 --> 00:44:36,908
at the participating theaters,

1099
00:44:36,942 --> 00:44:38,443
you get kenner's "
cash return booklet,

1100
00:44:38,476 --> 00:44:40,411
good for coupons
refunds of 50 cents

1101
00:44:40,445 --> 00:44:41,780
up to two dollars each

1102
00:44:41,813 --> 00:44:43,882
in 14 different
toys "star war".

1103
00:44:43,915 --> 00:44:45,083
Offer ended December...

1104
00:44:45,116 --> 00:44:47,018
"Star War" really happened
the first

1105
00:44:47,052 --> 00:44:49,821
to really understand

1106
00:44:49,855 --> 00:44:51,990
marketing pop culture in toys.

1107
00:44:52,023 --> 00:44:55,827
There are already
Of course TV ads for toys,

1108
00:44:55,861 --> 00:44:58,129
um, before the "star war,"

1109
00:44:58,163 --> 00:45:01,833
but they really took it
and ran with it

1110
00:45:01,867 --> 00:45:03,969
With their television
ads, I thought kenner

1111
00:45:04,002 --> 00:45:07,405
was trying to put the idea
to the head of the child

1112
00:45:07,438 --> 00:45:09,340
how actually
they could play with this toy.

1113
00:45:09,374 --> 00:45:12,744
They put forward this idea
if you have these numbers,

1114
00:45:12,778 --> 00:45:17,182
you can make
a miniature playing environment

1115
00:45:17,215 --> 00:45:18,483
right in your bedroom,

1116
00:45:18,516 --> 00:45:20,018
and it's like the movie.

1117
00:45:20,051 --> 00:45:21,953
(Boy)... he chases the ship.

1118
00:45:21,987 --> 00:45:23,955
All soldiers report to headquarters.

1119
00:45:23,989 --> 00:45:26,257
Gliders attack, crash into dirt!

1120
00:45:26,291 --> 00:45:27,959
(Luttrull) The ads
sometimes have scenes

1121
00:45:27,993 --> 00:45:29,360
that doesn't happen
in movies

1122
00:45:29,394 --> 00:45:30,829
And I will think,
" hm, I don't remember

1123
00:45:30,862 --> 00:45:31,997
the part of the film... "

1124
00:45:32,030 --> 00:45:33,431
(Boy) We will keep you safe!

1125
00:45:33,464 --> 00:45:35,934
"... But, wow, I want
to recreate that part."

1126
00:45:35,967 --> 00:45:37,328
(Lopez) 
You try to teach children

1127
00:45:37,335 --> 00:45:39,838
through advertising and through
showing the game

1128
00:45:39,871 --> 00:45:42,540
that you are part of
from this "star of war" universe.

1129
00:45:42,573 --> 00:45:44,976
That is a big and big emphasis
at that time.

1130
00:45:45,010 --> 00:45:46,011
(Boy) Beep, beep, beep, beep!

1131
00:45:46,044 --> 00:45:47,278
(Second child) It's okay, r2-d2,

1132
00:45:47,312 --> 00:45:48,880
I have my laser gun. </ P>

1133
00:45:50,348 --> 00:45:52,818
(Sharp) My father invited me
see "the kingdom attacks again"

1134
00:45:52,851 --> 00:45:54,986
While in theaters
on & apos; 80 or & apos; 81,

1135
00:45:55,020 --> 00:45:56,521
and I'm five years old
or six years.

1136
00:45:56,554 --> 00:45:58,223
I'm still young.

1137
00:45:58,256 --> 00:45:59,936
And soon after
we saw the film,

1138
00:45:59,958 --> 00:46:02,794
he took me to
a kiddy town, a local toy store,

1139
00:46:02,828 --> 00:46:05,030
and he bought me the first one
some "star wars" toys.

1140
00:46:05,063 --> 00:46:08,433
And I remember
staring at this wall,

1141
00:46:08,466 --> 00:46:10,235
this hall was full of toys.

1142
00:46:10,268 --> 00:46:12,303
It just looks like
a mountain of toys "star war".

1143
00:46:12,337 --> 00:46:14,873
And my father said, "Choose
and action figures."

1144
00:46:14,906 --> 00:46:17,843
And I saw them
and I chose darth vader.

1145
00:46:17,876 --> 00:46:19,144
(Booth) I was a little
Little boy, it looks like

1146
00:46:19,177 --> 00:46:21,813
like this look <br / > towering above me.

1147
00:46:21,847 --> 00:46:24,015
Only this shelf
of all "war stars" numbers

1148
00:46:24,049 --> 00:46:24,883
in the peg.

1149
00:46:24,916 --> 00:46:27,018
What a terrible choice > must make!

1150
00:46:27,052 --> 00:46:30,555
I have 12 digits,
I can only get it.

1151
00:46:30,588 --> 00:46:32,824
(Salvatore)
Company terms

1152
00:46:32,858 --> 00:46:34,559
generally use ,
or at least the kenner used

1153
00:46:34,592 --> 00:46:36,461
for settings, like,
the toy passageway

1154
00:46:36,494 --> 00:46:38,930
in a coordinated way
is "o-gram plan".

1155
00:46:38,964 --> 00:46:41,232
Catalog or brochure /> they send to retailers

1156
00:46:41,266 --> 00:46:43,101
who tell them this is their way
it should look

1157
00:46:43,134 --> 00:46:45,436
Hopefully it really looks
That way when they set it up,

1158
00:46:45,470 --> 00:46:46,905
but who knows if it really is?

1159
00:46:46,938 --> 00:46:50,041
(Cash register)

1160
00:46:50,075 --> 00:46:52,610
This shelf here
shows some, uh,

1161
00:46:52,643 --> 00:46:55,113
kenner's "star war"
marketing campaign,

1162
00:46:55,146 --> 00:46:56,982
the items they had
were sent to the toy store

1163
00:46:57,015 --> 00:47:00,518
to help push line
and help decorate the hallway

1164
00:47:00,551 --> 00:47:02,220
the toy
is displayed on

1165
00:47:02,253 --> 00:47:04,189
The big "toy center" sign
basically

1166
00:47:04,222 --> 00:47:07,592
what kenner will use,
I believe, around the year 79 79

1167
00:47:07,625 --> 00:47:10,328
for the type of brand all over the hall.

1168
00:47:10,361 --> 00:47:13,098
I mean, it's kinda
the look of the gondola his signature.

1169
00:47:13,131 --> 00:47:15,033
This is the rack speaker.

1170
00:47:15,066 --> 00:47:17,468
And this will happen
go on the shelf

1171
00:47:17,502 --> 00:47:19,070
to cover the front of the shelf

1172
00:47:19,104 --> 00:47:21,439
and somewhat different
"star war" taste.

1173
00:47:25,076 --> 00:47:28,213
Okay, what we have here is

1174
00:47:28,246 --> 00:47:31,616
outstanding popai
merchandising achievement award

1175
00:47:31,649 --> 00:47:34,019
kenner received in 1978

1176
00:47:34,052 --> 00:47:37,155
for their "star war"
floor display

1177
00:47:37,188 --> 00:47:42,427
A temporary, free standing
showing action figures

1178
00:47:42,460 --> 00:47:45,030
with a bell
above which says

1179
00:47:45,063 --> 00:47:46,597
"& apos; action action stars & apos;,"

1180
00:47:46,631 --> 00:47:48,900
and and has images of all 12.

1181
00:47:48,934 --> 00:47:50,335
And they like that
do that along their lines.

1183
00:47:52,303 --> 00:47:55,006
that you can buy it
specifically for "star war,"

1184
00:47:55,040 --> 00:47:57,275
and make "war the star "
stands out in the toy hall.

1185
00:48:02,013 --> 00:48:04,916
Roy Frankenfield,
As far as I know,

1186
00:48:04,950 --> 00:48:07,318
is the first
" Star Wars "photographer </ p >

1187
00:48:07,352 --> 00:48:11,189
because he did it
from the beginning.

1188
00:48:11,222 --> 00:48:16,094
I took over for him
in 1981, basically doing...

1189
00:48:16,127 --> 00:48:18,696
Almost all photoshoots
from "star war,"

1190
00:48:18,729 --> 00:48:20,531
if not all of that,

1191
00:48:20,565 --> 00:48:24,635
and never look back.

1192
00:48:24,669 --> 00:48:27,205
How many people
paid to go to work

1193
00:48:27,238 --> 00:48:30,708
and play with toys
and have fun?

1194
00:48:30,741 --> 00:48:32,610
(Click camera shutter)

1195
00:48:32,643 --> 00:48:35,213
I like to have
the box with the toy

1196
00:48:35,246 --> 00:48:38,016
because that's what people
see on the shelf

1197
00:48:38,049 --> 00:48:40,551
I really like the way they do it
the surrounding racetracks

1198
00:48:40,585 --> 00:48:42,120
and logos.

1199
00:48:42,153 --> 00:48:44,422
And then they always
use big, primary colors,

1200
00:48:44,455 --> 00:48:46,324
p>

1201
00:48:46,357 --> 00:48:50,095
and they show the image
of the actual toy

1202
00:48:50,128 --> 00:48:51,696
(Sharp) Already, you know, start
off as the point of selling items.

1203
00:48:51,729 --> 00:48:55,100
It's not meant to be art. </ P>

1204
00:48:55,133 --> 00:48:57,102
I think it has become an art,
box design,

1205
00:48:57,135 --> 00:48:58,703
how each box
sort has its own color,

1206
00:48:58,736 --> 00:49:01,306
how the toy sort of
is set above the box

1207
00:49:01,339 --> 00:49:03,308
I think it has become,
in and of itself,

1208
00:49:03,341 --> 00:49:05,643
a piece of pop art

1209
00:49:05,676 --> 00:49:07,112
Initial things appeal to me

1210
00:49:07,145 --> 00:49:09,080
because more than that
retro look

1211
00:49:09,114 --> 00:49:10,415
You have this child
at the base of the bell

1212
00:49:10,448 --> 00:49:13,251
and a pink shirt here...
I don't even know

1213
00:49:13,284 --> 00:49:14,986
if it's a girl 
or boy, but whoever it is,

1214
00:49:15,020 --> 00:49:17,322
the beginning of the "star war" item
has a real taste for it

1215
00:49:17,355 --> 00:49:20,058
the next item is
not , packaging-wise

1216
00:49:20,091 --> 00:49:22,327
I really like the beginning...
Initial photography

1217
00:49:22,360 --> 00:49:24,129
That is indeed
a completely different feel.

1218
00:49:24,162 --> 00:49:27,498
And at that time,
everything was hot,

1219
00:49:27,532 --> 00:49:29,034
the diffusion was minimal, if at all. </ P>

1220
00:49:29,067 --> 00:49:31,502
And I would see it and go,
"whoa! </ P>

1221
00:49:31,536 --> 00:49:33,571
"Can't we soften up
this goes down a little?

1222
00:49:33,604 --> 00:49:35,773
" Can't you reflect this
this way? "you know

1223
00:49:35,806 --> 00:49:38,409
That's why you will see
the difference later

1224
00:49:38,443 --> 00:49:40,211
when I enter

1225
00:49:40,245 --> 00:49:43,448
This...

1226
00:49:43,481 --> 00:49:46,284
Is an 8x10 camera.

1227
00:49:46,317 --> 00:49:49,087
This is a...

1228
00:49:49,120 --> 00:49:51,456
They call it
a century of cameras.

1229
00:49:51,489 --> 00:49:55,360
That's the name.

1230
00:49:55,393 --> 00:49:58,263
And... hi, guys

1231
00:49:58,296 --> 00:50:02,633
It's been a long time.

1232
00:50:02,667 --> 00:50:05,470
I use this one

1233
00:50:05,503 --> 00:50:07,238
uh, many times

1234
00:50:07,272 --> 00:50:10,508
to do something different... < br /> different "star war."

1235
00:50:10,541 --> 00:50:12,143
If anyone knows greta garbo,

1236
00:50:12,177 --> 00:50:13,644
this might be
an old camera at that time.

1237
00:50:13,678 --> 00:50:15,113
( Laugh)

1238
00:50:15,146 --> 00:50:17,248
It's always a toy, you know,

1239
00:50:17,282 --> 00:50:20,118
sitting in the forest
with four or five characters

1240
00:50:20,151 --> 00:50:22,787
around that which isn't
included in the toy,

1241
00:50:22,820 --> 00:50:24,322
but just
create it,

1242
00:50:24,355 --> 00:50:26,724
"Look, this is the story
you can make

1243
00:50:26,757 --> 00:50:28,426
when.... if you buy this toy? "

1244
00:50:28,459 --> 00:50:29,660
You sell to children

1245
00:50:29,694 --> 00:50:32,797
more than you for adults.

1246
00:50:32,830 --> 00:50:35,466
Ideas to show toys

1247
00:50:35,500 --> 00:50:37,668
in the action environment

1248
00:50:37,702 --> 00:50:41,172
Interesting... makes sense.

1249
00:50:46,444 --> 00:50:48,279
I think one of the things
is very different

1250
00:50:48,313 --> 00:50:51,149
about "star war"
is how international

1251
00:50:51,182 --> 00:50:53,418
That phenomenon happened
from the beginning.

1252
00:50:53,451 --> 00:50:55,753
I thought what was the merchandise < br /> of the "star war"

1253
00:50:55,786 --> 00:50:57,355
the whole world shows us

1254
00:50:57,388 --> 00:51:01,292
is that true
an international phenomenon,

1255
00:51:01,326 --> 00:51:05,130
was captured, and, you know,
to this day

1256
00:51:05,163 --> 00:51:08,233
there are
collectors recently,

1257
00:51:08,266 --> 00:51:10,301
start, and try
to collect items

1258
00:51:10,335 --> 00:51:12,837
It was made
for their own country.

1259
00:51:12,870 --> 00:51:14,310
There are Barbies
in other countries

1260
00:51:14,339 --> 00:51:16,141
There are other toys
in other countries,

1261
00:51:16,174 --> 00:51:20,345
p>

1262
00:51:20,378 --> 00:51:21,879
"star" puppet toys.

1263
00:51:21,912 --> 00:51:24,249
The most common
foreign variance

1264
00:51:24,282 --> 00:51:27,385
that you will see
is most likely a tri-logo. </ p >

1265
00:51:27,418 --> 00:51:30,188
Now, the
tri-logo card is actually produced

1266
00:51:30,221 --> 00:51:32,290
by palitoy,
which is a uk provider.

1267
00:51:32,323 --> 00:51:33,791
You have a logo in English,

1268
00:51:33,824 --> 00:51:36,494
You have French,
and then Spanish.

1269
00:51:38,529 --> 00:51:41,166
All international
products, they are good

1270
00:51:41,199 --> 00:51:44,335
kenner direct subsidiary 
or kenner affiliates

1271
00:51:44,369 --> 00:51:47,572
or they pay fees,
because... the...

1272
00:51:47,605 --> 00:51:50,908
with the exception of
from the ledy lilies in Mexico,

1273
00:51:50,941 --> 00:51:54,379
made in Mexico,
all the toys

1274
00:51:54,412 --> 00:51:58,849
are made in
kenner factories in Asia,

1275
00:51:58,883 --> 00:52:01,752
and then they are packaged
in a certain way

1276
00:52:01,786 --> 00:52:03,888
and then sent
to countries

1277
00:52:03,921 --> 00:52:05,890
This is actually
an Obi-Wan Kenobi

1278
00:52:05,923 --> 00:52:08,159
made by a French meccano company.

1279
00:52:08,193 --> 00:52:10,795
Meccano decided
to actually leave

1280
00:52:10,828 --> 00:52:13,231
normal card size

1281
00:52:13,264 --> 00:52:16,301
by using more
perfect squared cards

1282
00:52:16,334 --> 00:52:20,438
For "kingdoms to attack again,"
a Japanese company called popy

1283
00:52:20,471 --> 00:52:24,775
take only 15 of the numbers,
use it in kenner baggies,

1284
00:52:24,809 --> 00:52:26,811
and then put them
in this cool box

1285
00:52:26,844 --> 00:52:29,180
part of
line "world hero".

1286
00:52:29,214 --> 00:52:30,915
So it mixes "star war"
with others

1287
00:52:30,948 --> 00:52:33,318
And you can see
it's just that, you know, </ p >

1288
00:52:33,351 --> 00:52:35,886
kenner baggie
from boba fett, and...

1289
00:52:35,920 --> 00:52:37,822
oh wait a minute, this is
a rare missile,...

1290
00:52:37,855 --> 00:52:39,390
oh, no, no, sorry

1291
00:52:39,424 --> 00:52:44,329
This here is original
package that is hand-drawn

1292
00:52:44,362 --> 00:52:47,398
that Italy,
under the port brand

1293
00:52:47,432 --> 00:52:51,936
is sent to kenner to get
lucasfilm approval

1294
00:52:51,969 --> 00:52:53,538
of the package design

1295
00:52:53,571 --> 00:52:56,374
They want to make sure
it's lucasfilm

1296
00:52:56,407 --> 00:52:59,210
okay
with the overall design

1297
00:52:59,244 --> 00:53:00,445
and package layout.

1298
00:53:00,478 --> 00:53:02,980
So this is all hand drawn
and everything.

1299
00:53:03,013 --> 00:53:04,849
When you start going
all over the world and look

1300
00:53:04,882 --> 00:53:06,417
some of these other pickups,

1301
00:53:06,451 --> 00:53:08,753
there are some minor
variations in some characters,

1302
00:53:08,786 --> 00:53:11,956
and there are actually some great
variations on other people </ p >

1303
00:53:11,989 --> 00:53:14,359
It's Mexicans
slashes.

1304
00:53:14,392 --> 00:53:16,761
The Mexican line has
several variations.

1305
00:53:16,794 --> 00:53:20,731
Java actually has,
not a robe one cut,

1306
00:53:20,765 --> 00:53:23,834
Java really has a hood
that you do off,

1307
00:53:23,868 --> 00:53:25,903
reveals
the head of the statue sculpts.

1308
00:53:25,936 --> 00:53:27,972
This is a Mexican
large size r2d2,

1309
00:53:28,005 --> 00:53:30,741
which is interesting
because basically

1310
00:53:30,775 --> 00:53:32,843
only kenner & apos; small r2d2 numbers

1311
00:53:32,877 --> 00:53:35,713
are blown up to a larger size. </ p >

1312
00:53:35,746 --> 00:53:37,848
And you can see this is...
kenner's version

1313
00:53:37,882 --> 00:53:39,584
is quite a bit different.

1314
00:53:42,920 --> 00:53:45,323
Japan even goes so far
Like, you know ,

1315
00:53:45,356 --> 00:53:47,258
articulate numbers
and build them

1316
00:53:47,292 --> 00:53:48,626
for larger sizes,

1317
00:53:48,659 --> 00:53:50,728
and use vinyl and,
In some cases, die cast,

1318
00:53:50,761 --> 00:53:53,364
the more cultural
in the mainstream

1319
00:53:53,398 --> 00:53:55,333
there at that time

1320
00:53:55,366 --> 00:53:56,634
So there are some products
made

1321
00:53:56,667 --> 00:53:58,736
it might be
not supposed to be made

1322
00:53:58,769 --> 00:54:00,505
George doesn't want
the label "star wars"

1323
00:54:00,538 --> 00:54:04,342
just slaps things,
but in Canada, um,

1324
00:54:04,375 --> 00:54:07,278
they put this out
belt utility, you know

1325
00:54:07,312 --> 00:54:08,746
It feels like Batman.

1326
00:54:08,779 --> 00:54:13,651
And they have "star war"
label on the tip of the rubber arrow

1327
00:54:13,684 --> 00:54:18,923
and plastic belt < br /> and cheap lightsaber stuff.

1328
00:54:18,956 --> 00:54:24,295
And once you film it see it
the first production sample,

1329
00:54:24,329 --> 00:54:25,663
they say, "uh-eh,"

1330
00:54:25,696 --> 00:54:27,498
and they make them
release from the market.

1331
00:54:27,532 --> 00:54:32,269
So, of course, this includes
the rarest Canadian toy.

1332
00:54:34,004 --> 00:54:36,307
Unlike today's film ,
which open days and dates

1333
00:54:36,341 --> 00:54:37,775
all over the world,

1334
00:54:37,808 --> 00:54:40,845
"star war" is not open
in other countries,

1335
00:54:40,878 --> 00:54:43,448
other than us and Canada,

1336
00:54:43,481 --> 00:54:46,451
until at least
six months later,

1337
00:54:46,484 --> 00:54:49,387
and, in the case of Japan,
a year later.

1338
00:54:49,420 --> 00:54:51,422
And that's the time
for people to get ready

1339
00:54:51,456 --> 00:54:54,759
for toys and so on
from related phenomena

1340
00:54:54,792 --> 00:54:57,662
So, unlike us,
there are items available

1341
00:54:57,695 --> 00:55:01,332
Most people don't
find out about until,

1342
00:55:01,366 --> 00:55:05,703
You know, 15 or 20 years
after being produced. </ P>

1343
00:55:11,909 --> 00:55:13,544
** ("Star Wars war")

1344
00:55:13,578 --> 00:55:14,812
(Announcer) "Star War". </ P>

1345
00:55:14,845 --> 00:55:16,714
The impact is very surprising.

1346
00:55:16,747 --> 00:55:18,816
Never in history
of moving images

1347
00:55:18,849 --> 00:55:20,518
has one very popular movie,

1348
00:55:20,551 --> 00:55:23,421
But madness isn't < br /> stop at the box office

1349
00:55:23,454 --> 00:55:27,024
In 1977, Kenner was launched
a collection of "star wars"

1350
00:55:27,057 --> 00:55:29,527
with massive
ad blitz

1351
00:55:29,560 --> 00:55:31,596
And, thanks to your efforts
and faith in strength,

1352
00:55:31,629 --> 00:55:34,699
response has been shooting sales
directly from the ground

1353
00:55:34,732 --> 00:55:36,567
I think they really
are not ready to...

1354
00:55:36,601 --> 00:55:38,969
The magnitude of success,

1355
00:55:39,003 --> 00:55:41,839
>

1356
00:55:41,872 --> 00:55:44,509
and how suddenly it hits them,
and how fast they have to do it

1357
00:55:44,542 --> 00:55:46,444
convert from some sort of
small toy company

1358
00:55:46,477 --> 00:55:48,779
to one main player.

1359
00:55:48,813 --> 00:55:52,049
For "kingdom," they are
a little more ready

1360
00:55:52,082 --> 00:55:53,518
They have numbers ready
even before

1361
00:55:53,551 --> 00:55:55,119
the film came out

1362
00:55:55,152 --> 00:55:57,555
But they are still silent
quite conservative

1364
00:55:59,156 --> 00:56:00,758
Nobody has bet
on the previous sequel.

1365
00:56:00,791 --> 00:56:03,594
(Announcer) Power has returned.

1366
00:56:03,628 --> 00:56:05,596
The rebels will not be tired until
they see the last of the empire.

1367
00:56:05,630 --> 00:56:07,598
And kenner is there
with a star war

1368
00:56:07,632 --> 00:56:09,667
(Lopez) Returning from
jedi, they are ready

1369
00:56:09,700 --> 00:56:11,669
They have a big line
of action figures

1370
00:56:11,702 --> 00:56:14,405
Many vehicles,
lots Planned toys

1371
00:56:14,439 --> 00:56:16,140
Even if it's a terrible movie,

1372
00:56:16,173 --> 00:56:17,442
they know it will happen
do it really well.

1373
00:56:17,475 --> 00:56:18,609
But, really, it brings them...

1374
00:56:18,643 --> 00:56:20,745
it takes them even
to around & apos; 83

1375
00:56:20,778 --> 00:56:22,547
to really get...
build momentum,

1376
00:56:22,580 --> 00:56:23,881
and no one knows
what they have done yet

1377
00:56:23,914 --> 00:56:25,750
This is the first time
this has been done

1378
00:56:25,783 --> 00:56:28,152
"Star War" unfortunately < br /> design

1379
00:56:28,185 --> 00:56:30,721
unfortunately
domino chains,

1380
00:56:30,755 --> 00:56:32,890
where kenner left here
small, charming toy company

1381
00:56:32,923 --> 00:56:36,427
to like this kind of big
entertainment company

1382
00:56:36,461 --> 00:56:39,730
who has a corporate face for that
and somewhat lacking...

1383
00:56:39,764 --> 00:56:42,500
It's fun, I think.
This is less fun.

1384
00:56:42,533 --> 00:56:46,437
"Star War" has happened
an enormous impact

1385
00:56:46,471 --> 00:56:48,072
is not only the point,

1386
00:56:48,105 --> 00:56:50,207
but culture, per se.

1387
00:56:50,240 --> 00:56:51,976
Eight to ten hours a day. p>

1388
00:56:52,009 --> 00:56:54,779
We were asked to enter
Saturday for a while

1389
00:56:54,812 --> 00:56:57,648
to work on especially
"star war."

1390
00:56:57,682 --> 00:57:02,687
I really lost two the first
year my children grew up,

1391
00:57:02,720 --> 00:57:06,457
because I really spent
most of my time

1392
00:57:06,491 --> 00:57:10,127
in my office or with my staff

1393
00:57:10,160 --> 00:57:12,597
p>

1394
00:57:12,630 --> 00:57:14,999
I have a bed in my office.
I sleep there.

1395
00:57:15,032 --> 00:57:16,601
People put holes in the walls.

1396
00:57:16,634 --> 00:57:18,068
Look at psoriasis.

1397
00:57:18,102 --> 00:57:20,204
and throw it across the room.

1398
00:57:20,237 --> 00:57:23,073
I know the managers
under a lot of pressure,

1399
00:57:23,107 --> 00:57:27,077
But it seems they are trying to keep
some of the pressure from we

1400
00:57:27,111 --> 00:57:29,079
because, as long as they
see us

1401
00:57:29,113 --> 00:57:31,582
do the creative process

1402
00:57:31,616 --> 00:57:34,251
and finish the item
as soon as possible,

1403
00:57:34,284 --> 00:57:36,253
You know, they just sort of
give us, uh,

1404
00:57:36,286 --> 00:57:39,223
yes, say, "yes, go to work
on these three fighters."

1405
00:57:39,256 --> 00:57:41,225
Get them as soon as possible
as much as you can. "</ P>

1406
00:57:41,258 --> 00:57:43,628
" That toy is your baby.
You are responsible for that. "

1407
00:57:43,661 --> 00:57:46,497
But, for me, I really enjoy
that pressure,

1408
00:57:46,531 --> 00:57:48,933
just because, you know,
it is adrenaline

1409
00:57:48,966 --> 00:57:50,100
"Oh, just do it," You know. </ P>

1410
00:57:50,134 --> 00:57:51,602
And you know what is the schedule,

1411
00:57:51,636 --> 00:57:54,238
and of course
everything is in a hurry

1413
00:57:55,740 --> 00:57:57,460
they won't have you there
to do it, so...

1414
00:57:58,609 --> 00:58:02,112
Try to keep it " Star Wars "Stay alive
past 1985 just...

1415
00:58:02,146 --> 00:58:03,280
Doesn't happen.

1416
00:58:03,313 --> 00:58:05,616
Lucasfilm is smart enough
to say,

1417
00:58:05,650 --> 00:58:08,519
"You know, friend,
we have a great run. </ P>

1418
00:58:08,553 --> 00:58:10,855
" But we think we want
to give him a breath. </ P>

1419
00:58:10,888 --> 00:58:13,924
We... we.... we think there is
not a market out there. "

1420
00:58:13,958 --> 00:58:15,793
After" the return of the jedi, "

1421
00:58:15,826 --> 00:58:18,729
when there is no more
anticipating

1422
00:58:18,763 --> 00:58:20,264
for the film" other star wars "

1423
00:58:20,297 --> 00:58:23,267
It's not that I'm drifting away
from "star war". </ P>

1424
00:58:23,300 --> 00:58:25,269
I never stopped being a fan. </ P>

1425
00:58:25,302 --> 00:58:26,971
But apparently
didn't continue...

1426
00:58:27,004 --> 00:58:29,740
No things are going on
some sort of fuel that is fandom.

1427
00:58:29,774 --> 00:58:31,542
People think it will happen
three films and come out

1428
00:58:31,576 --> 00:58:33,744
You just felt it
It's there

1429
00:58:33,778 --> 00:58:35,880
There will be a pause.
There is a conclusion to that.

1430
00:58:35,913 --> 00:58:37,882
Kenner really has
a project in front of him,

1431
00:58:37,915 --> 00:58:39,884
because lucasfilm has been shown

1432
00:58:39,917 --> 00:58:42,620
they don't make it again
for the future,

1433
00:58:42,653 --> 00:58:46,891
and how do you market and sell
lines "war star "stuff

1434
00:58:46,924 --> 00:58:48,893
without" star war "
being in the cinema?

1435
00:58:48,926 --> 00:58:52,329
Um, the film line moves
from the" return of the jedi "

1436
00:58:52,362 --> 00:58:54,665
to a line called
the power of strength

1437
00:58:54,699 --> 00:58:57,301
The power of strength
is their plan for 1985

1438
00:58:57,334 --> 00:59:00,905
to, uh, look out
" the return of jedi, "

1439
00:59:00,938 --> 00:59:03,240
knowing there will be
no new films "star war".

1440
00:59:03,273 --> 00:59:04,909
They have great characters
they have chosen,

1441
00:59:04,942 --> 00:59:07,645
like han carbonite 
or Luke on the stormtrooper,

1442
00:59:07,678 --> 00:59:08,879
Skiff Tatooine.

1443
00:59:08,913 --> 00:59:10,615
They pack these items
with coins

1444
00:59:10,648 --> 00:59:12,049
There are many things
in the power of the power line

1445
00:59:12,082 --> 00:59:13,718
that many collectors see
as the type of peak

1446
00:59:13,751 --> 00:59:15,085
of "star war" collect.

1447
00:59:15,119 --> 00:59:16,654
Ironically, that too <br / > period

1448
00:59:16,687 --> 00:59:18,923
least interest
in toys "star war".

1449
00:59:18,956 --> 00:59:21,325
Like that really
the biggest failure ever

1450
00:59:21,358 --> 00:59:23,594
in "star war"
toy action figures

1451
00:59:23,628 --> 00:59:26,363
The whole generation
grew up on that toy

1452
00:59:26,396 --> 00:59:29,333
began to move to
middle and high school,

1453
00:59:29,366 --> 00:59:30,668
and exit the toy.

1454
00:59:30,701 --> 00:59:32,269
So I don't think
there...

1455
00:59:32,302 --> 00:59:34,805
there is anything...
anything to bring

1456
00:59:34,839 --> 00:59:36,741
next generation
children go into it

1457
00:59:36,774 --> 00:59:38,809
About 13, it's
a little silly

1458
00:59:38,843 --> 00:59:42,146
for, you know, I
to go to the toy store

1459
00:59:42,179 --> 00:59:44,081
and buy numbers.

1460
00:59:44,114 --> 00:59:45,883
Of course, 20 years later,

1461
00:59:45,916 --> 00:59:48,118
(laughs) It doesn't matter
what people think.

1462
00:59:48,152 --> 00:59:51,388
In 1985, kenner has killed
the power of the power line.

1463
00:59:51,421 --> 00:59:53,624
They still have "droid
and ewoks" cartoon series.

1464
00:59:53,658 --> 00:59:55,192
That is a TV show
that is running

1465
00:59:55,225 --> 00:59:57,862
in some countries,
the United States and Canada.

1466
00:59:57,895 --> 00:59:59,229
Finally, indeed
got the whole world

1467
00:59:59,263 --> 01:00:00,898
I thought around the beginning & apos ; 86,

1468
01:00:00,931 --> 01:00:04,368
mereka bahkan terbunuh
garis "droid dan ewoks".

1469
01:00:04,401 --> 01:00:06,036
Yes, I realized,
after the power of strength

1470
01:00:06,070 --> 01:00:09,406
sort of failed,
I realized there really was

1471
01:00:09,439 --> 01:00:11,709
there was no "star war" product <br / > being made.

1472
01:00:11,742 --> 01:00:13,711
I mean, entered the toy store
in 1986,

1473
01:00:13,744 --> 01:00:15,980
and there was no "star war"
item on the shelf

1474
01:00:16,013 --> 01:00:20,417
You know, I don't think you can sell any public goods

1475
01:00:20,450 --> 01:00:22,687


1476
01:00:23,954 --> 01:00:26,256
it doesn't want to buy.

1477
01:00:26,290 --> 01:00:27,858
In 1991, hasbro
will buy kenner and move the operation men,

1478
01:00:27,892 --> 01:00:29,426
as well as some manufactures
and things behind.

1479
01:00:29,459 --> 01:00:31,996
They will close them
operations here

1480
01:00:32,029 --> 01:00:34,999
in 2000.

1481
01:00:35,032 --> 01:00:36,333
Kenner in the 90s

1482
01:00:36,366 --> 01:00:38,368
di tahun 2000.

1483
01:00:38,402 --> 01:00:39,937
Kenner pada tahun 90an

1484
01:00:39,970 --> 01:00:41,872
is the best
company action figure

1485
01:00:41,906 --> 01:00:43,808
does a lot of things
for movies,

1486
01:00:43,841 --> 01:00:45,743
so I think that's where
hasbro sees its value

1487
01:00:45,776 --> 01:00:47,411
in getting kenner,
because they will do it

1488
01:00:47,444 --> 01:00:49,013
increase their Joe gi line

1489
01:00:49,046 --> 01:00:52,416
and type take over them
action figure operations

1490
01:00:52,449 --> 01:00:55,419
Hasbro sees it,
and I think...

1491
01:00:55,452 --> 01:00:57,454
Honestly see what's amazing
this amount of talent

1492
01:00:57,487 --> 01:00:58,956
in Cincinnati

1493
01:00:58,989 --> 01:01:01,391
And if you want to get it
to the next level,

1494
01:01:01,425 --> 01:01:03,794
come to Cincinnati
and get some people.

1495
01:01:09,834 --> 01:01:16,741
You know, that's really < br /> not until... 1994

1496
01:01:16,774 --> 01:01:20,044
when the first one really...

1497
01:01:20,077 --> 01:01:23,781
The main line "star war"
toys back

1498
01:01:23,814 --> 01:01:27,451
Dan mereka adalah mereka
tikungan yang tak terduga.

1499
01:01:27,484 --> 01:01:29,453
(Gaule) arch
runaway success,

1500
01:01:29,486 --> 01:01:30,921
and it's terrible
action figure

1501
01:01:30,955 --> 01:01:32,723
So you can imagine
people think like,

1502
01:01:32,757 --> 01:01:34,792
"man, if we actually make
a good action figure,

1503
01:01:34,825 --> 01:01:36,827
This
can do it very well."

1504
01:01:36,861 --> 01:01:38,829
When it's, uh, vintage
"star war" gathering

1505
01:01:38,863 --> 01:01:40,330
has come in full force.

1506
01:01:40,364 --> 01:01:43,934
People dig for old ones
action figures on toy shows.

1507
01:01:43,968 --> 01:01:45,329
Kenner is clear
Realizing this,

1508
01:01:45,335 --> 01:01:46,737
that there is this
great opportunity

1509
01:01:46,771 --> 01:01:48,372
"People pay
to the long.

1510
01:01:48,405 --> 01:01:50,107
Why don't we make a new one? "

1511
01:01:50,140 --> 01:01:53,443
Hasbro decided to release him
the new version

1512
01:01:53,477 --> 01:01:55,212
classic
character" star of war "

1513
01:01:55,245 --> 01:01:56,413
The numbers are based

1514
01:01:56,446 --> 01:01:58,082
of the production figures
back that day

1515
01:01:58,115 --> 01:02:00,050
I remember in my hometown,
r-toys-we have them

1516
01:02:00,084 --> 01:02:02,252
and sold out of them
in like three days.

1517
01:02:02,286 --> 01:02:05,089
With success... kind of
that "put your toes in the pool,"

1518
01:02:05,122 --> 01:02:07,524
uh, they decided to go
full force into the end

1519
01:02:07,557 --> 01:02:08,859
with "star war".

1520
01:02:08,893 --> 01:02:10,294
These three shelves

1521
01:02:10,327 --> 01:02:12,229
are my strength for strength ii
rack .

1522
01:02:12,262 --> 01:02:14,031
And the strength of ii
is the first line

1523
01:02:14,064 --> 01:02:16,233
it's kenner,
is owned by hasbro at that time,

1524
01:02:16,266 --> 01:02:20,037
is reintroduced to 95 95,
to return those numbers.

1525
01:02:20,070 --> 01:02:22,106
(Announcer) Strength
strength, from kenner!

1526
01:02:22,139 --> 01:02:24,842
Biggest, most realistic
power in the universe!

1527
01:02:24,875 --> 01:02:27,011
Only the power of strength
brings you the greatest

1528
01:02:27,044 --> 01:02:28,512
heroes and villains
directly from the cinema

1529
01:02:28,545 --> 01:02:30,781
Hasbro continues
to make it become </ p >

1530
01:02:30,815 --> 01:02:32,983
one of the big
lines of action figures ever.

1531
01:02:33,017 --> 01:02:34,785
You know, the second "star war" part.

1532
01:02:34,819 --> 01:02:36,987
Well, once people finish
excitement

1533
01:02:37,021 --> 01:02:38,856
the new "star war" figures
are out,

1534
01:02:38,889 --> 01:02:41,992
they immediately start really, um,

1535
01:02:42,026 --> 01:02:43,560
have the type <br / > insult to them.

1536
01:02:43,593 --> 01:02:47,064
Because it is so
too muscular

1537
01:02:47,097 --> 01:02:50,300
and doesn't really resemble
characters from movies.

1538
01:02:50,334 --> 01:02:53,137
Lots the person at that time
was called this solo solo

1539
01:02:53,170 --> 01:02:56,340
"han soloflex,"
because of him...

1540
01:02:56,373 --> 01:02:59,076
So too muscular.

1541
01:02:59,109 --> 01:03:00,344
They want to do it
something different,

1542
01:03:00,377 --> 01:03:02,012
and especially sculptors,

1543
01:03:02,046 --> 01:03:03,547
some of them want to be...
artistically for

1544
01:03:03,580 --> 01:03:05,015
these different similarities

1545
01:03:05,049 --> 01:03:06,550
That isn't necessarily < br /> display screen.

1546
01:03:06,583 --> 01:03:09,353
They try to create
other views like this.

1547
01:03:09,386 --> 01:03:11,255
I know
many collectors

1548
01:03:11,288 --> 01:03:12,890
can't stand with them

1549
01:03:12,923 --> 01:03:16,493
I have um specifically,
award them

1550
01:03:16,526 --> 01:03:19,029
Uh... I just think they are fun.

1551
01:03:19,063 --> 01:03:20,564
And I continue 
to think they are fun

1552
01:03:20,597 --> 01:03:23,133
And I will always show them.

1553
01:03:26,937 --> 01:03:29,506
(Announcer)
Now, for the 20th birthday,

1554
01:03:29,539 --> 01:03:31,341
adventure lifetime

1555
01:03:31,375 --> 01:03:33,077
back to the big screen

1556
01:03:33,110 --> 01:03:35,212
Special editions
exit & apos; 97,

1557
01:03:35,245 --> 01:03:37,181
the amped type
for extra notches .

1558
01:03:37,214 --> 01:03:40,184
And that's when I thought
it really hit the mainstream,

1559
01:03:40,217 --> 01:03:42,052
that "star war" is...

1560
01:03:42,086 --> 01:03:45,455
Um, it is still the cultural power of
or the power of pop culture.

1561
01:03:45,489 --> 01:03:48,558
As many older generations

1562
01:03:48,592 --> 01:03:50,961
not too concerned
who prequels a lot,

1563
01:03:50,995 --> 01:03:52,930
the films were brought in.
the whole new generation

1564
01:03:52,963 --> 01:03:54,865
of collectors
came behind me

1566
01:03:57,334 --> 01:03:58,936
never said to me,

1567
01:03:58,969 --> 01:04:03,140
generation "star war"
passed the gene

1568
01:04:03,173 --> 01:04:05,209
gen "star war"
to the next generation

1569
01:04:05,242 --> 01:04:07,344
And now we see
three generations

1570
01:04:07,377 --> 01:04:08,979
fans of "war stars"

1571
01:04:09,013 --> 01:04:12,482
and they all love
toys "war stars" and so on .

1572
01:04:12,516 --> 01:04:13,951
It's amazing to see.

1573
01:04:13,984 --> 01:04:16,921
I think it will last
a very long time.

1574
01:04:20,357 --> 01:04:23,560
(Berges) What's interesting
The thing about this toy is

1575
01:04:23,593 --> 01:04:26,430
the fact that
can bring you back

1576
01:04:26,463 --> 01:04:28,098
for that time

1577
01:04:28,132 --> 01:04:30,500
I think that
the coolest thing about that.

1578
01:04:30,534 --> 01:04:34,404
When you have
toys "star war"

1579
01:04:34,438 --> 01:04:35,605
There are no limits.

1580
01:04:35,639 --> 01:04:38,208
And when you see them now,

1581
01:04:38,242 --> 01:04:41,611
even older < br /> and different eyes,

1582
01:04:41,645 --> 01:04:43,981
can still trigger
some of them...

1583
01:04:44,014 --> 01:04:45,983
that feeling
and that adrenaline.

1584
01:04:46,016 --> 01:04:49,586
And that...
a miracle like that.

1585
01:04:49,619 --> 01:04:51,355
(Lopez) "Star War" that
Not just another toy

1586
01:04:51,388 --> 01:04:52,522
You have as a child

1587
01:04:52,556 --> 01:04:54,158
It changes everything...
it changes movies,

1588
01:04:54,191 --> 01:04:55,125
it changes toys

1589
01:04:55,159 --> 01:04:58,595
It hits people at a certain level

1590
01:04:58,628 --> 01:05:00,108
> it's unmatched.

1591
01:05:00,130 --> 01:05:02,066
20 years after I started
collecting them,

1592
01:05:02,099 --> 01:05:03,567
for the same reason
that I enjoyed it

1593
01:05:03,600 --> 01:05:04,601
in the first place.

1594
01:05:04,634 --> 01:05:06,270
I like "star war." </ P>

1595
01:05:06,303 --> 01:05:09,073
The nostalgia
that I got from having this

1596
01:05:09,106 --> 01:05:10,240
hasn't diminished at all

1597
01:05:10,274 --> 01:05:12,142
And I still feel the sensation
Get out of them

1598
01:05:12,176 --> 01:05:14,278
(Troy) You know, I know
that is something popular

1599
01:05:14,311 --> 01:05:16,080
and other things.

1600
01:05:16,113 --> 01:05:18,348
But I think at that time
until sometime

1601
01:05:18,382 --> 01:05:20,951
that, 15 or 20 years later,

1602
01:05:20,985 --> 01:05:26,023
some children knew
that I was working on "star war,"

1603
01:05:26,056 --> 01:05:27,691
That's when at home.

1604
01:05:27,724 --> 01:05:29,693
Of course "star war" already exists,
uh, you know,

1605
01:05:29,726 --> 01:05:32,696
longevity, uh, and that
it's still enjoyed

1606
01:05:32,729 --> 01:05:35,232
At this point,
you know, one of the things

1607
01:05:35,265 --> 01:05:36,700
it makes you feel
really good about...

1608
01:05:36,733 --> 01:05:39,469
Your career as a toy designer.

1609
01:05:39,503 --> 01:05:42,706
(Beaumont) That... that
is very satisfying I

1610
01:05:42,739 --> 01:05:45,109
to find out that I'm part of
of something

1611
01:05:45,142 --> 01:05:49,179
has an impact
on all generations...

1612
01:05:49,213 --> 01:05:52,182
children, and they
still enjoy it today

1613
01:05:52,216 --> 01:05:55,252
My time at kenner,
four years

1614
01:05:55,285 --> 01:05:58,122
Perhaps the most fun
I have a toy business. </ p p>

1615
01:05:58,155 --> 01:06:01,491
Looking back, I experienced something like that
The right time to do it

1616
01:06:01,525 --> 01:06:03,527
I won't change anything

1617
01:06:05,229 --> 01:06:08,732
Add everything, you say
to yourself,

1618
01:06:08,765 --> 01:06:11,101
"I am there.

1619
01:06:11,135 --> 01:06:13,603
" I am part of that.

1620
01:06:13,637 --> 01:06:17,041
That is something
bigger than me. "

1622
01:06:20,710 --> 01:06:24,681
* over the ocean far below

1623
01:06:24,714 --> 01:06:28,685
* through the stars
and the sky shines *

1624
01:06:28,718 --> 01:06:32,022
* takes control
and takes us home *

1625
01:06:32,056 --> 01:06:36,626
* on this rocket

1626
01:06:36,660 --> 01:06:40,697
* past the ocean far below *

1627
01:06:40,730 --> 01:06:44,801
* through stars
and the sky shines *

1628
01:06:44,834 --> 01:06:48,105
* takes us from this advantage *

1629
01:06:48,138 --> 01:06:50,507
* in this rocket

1630
01:06:57,414 --> 01:07:00,117
ah ah ah ah

1631
01:07:00,150 --> 01:07:03,120
* on this rocket

1632
01:07:07,791 --> 01:07:10,460
ah ah ah ah

1633
01:07:10,494 --> 01:07:13,230
* on this rocket

1634
01:07:15,632 --> 01:07:19,403
ah ah ah ah

1635
01:07:23,773 --> 01:07:27,311
ah ah ah ah

1636
01:07:31,648 --> 01:07:35,452
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